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A Brief Introduction to Background and Basics<br />of New and Social Media<br />C. Blake Powers<br />Marketing Consultant<br />
What is New/Social Media?<br />• Salvation of real journalism<br />• Major sociological impact<br />• Marketing revolution<br />
Background: Media Maturity/Growth Curve<br />General<br />Specialization/<br />Hyperspecialization<br />Specialized<br />
Background: Media Maturity/Growth Curve<br />Print<br />Radio<br />TV<br />
Background: Generation That Shares<br /> • Does so in realtime<br /> • Tech is adapting toward full-time realtime<br /> • Old response cycles are dead & gone<br />
Media Comparisons<br /> • Traditional: Talks At<br /> • New: Interactive<br /> • Social: Party line on steroids and meth<br />
New & Social: Specialization to the Max! <br /> • Dead in traditional media<br /> • Mainstay within New & Social<br /> • Go direct to the source<br />
Extreme Marketing: The Ugly<br />• You and your customer have to react in realtime<br />• You and your customer have to talk with, not to<br />• You and your customer are subject to inspection, 24/7<br />
Extreme Marketing: The Bad<br />• You and your customer face single-point failure<br />• You and your customer face information overload<br />• You and your customer face the underbelly of the net<br />
Extreme Marketing: The Good<br />• There are no/few gatekeepers<br />• The environment is target rich<br />• The ability to target is unparalleled<br />
Extreme Marketing: The Considerations<br />• Data mining is in infancy, subject changing by the second<br />targeting grains of sand in a super cyclone<br />• Few real resources, but some good ones<br />Webb Media, Scott Henderson, others<br />
Extreme Marketing: You Have To Step Up<br />• Parentis "Because I Say So" won't work<br />they will laugh at you, deservedly so<br />You do not own the conversation, even if you started it<br />• Citations rule, except with the religious on a subject<br />see John Barnes and the Doctrine of Persuasibility<br />• There will be blunt words, harsh words, offensive words, and even threats<br />deal: the answer to bad speech is more speech, not less<br />• Be efficient and effective by being lazy<br />make use of cascades/multitaskers<br />
Disclaimer<br />The ideas and opinions expressed by me are mine and mine alone. They do not represent the view of any other author, authority, or non-authority blowhard; any U.S. federal, state, or local government agency or administration; the Department of Defense, the Army, the Navy, the Air Force, the Marines, the Coast Guard, the Civil Air Patrol, or other military or quasi-military agency of the U.S. or any other country or entity; the Politburo, the pirates of lower Arbat street, the Diet, or any other foreign government, government agency, or administration; any employer or client (especially Purdue); any spouse or significant other; any past, present, or future mother-in-law, in-law, out-law, cousin, aunt, uncle, or other relative; any friend, acquaintance, co-worker, or that strange person down at the coffee shop; any supervisor or person supervised; any organization for which work is done on a paid or volunteer basis; the dog, the cat, and most especially the wolves; and, are neither approved or disapproved by any employer, client, member of the government, or any corporation or other business entity. If any person, agency, organization, employer, or other desires to pre-approve content, they can bite me, knowing that I bite back and have been learning from the best. If any person, agency, organization, employer, or other desires to chastise, reprimand, discipline, demand changes, or otherwise express opprobrium for my thoughts and work posted here, there, anywhere, or even in private, they may do so as allowed by law; however, I once again suggest they bite me. All provisions, decisions, declarations, demarcations, and other are subject to availability and no warranty or guarantee is expressed or implied. Tag, tax, and title are extra.<br />Any comment, or post by another author, belongs to the person or thing who wrote it and is their problem, not mine; and, leaving said post or comment up here, there, or elsewhere does not imply or acknowledge acceptance, agreement, or even that it has been read. Comments are subject to the rules as set forth in comments policy, and registering and posting is agreement to and with said policies. Comments are subject to counter-commentary, praise, ridicule, change, deletion, alteration, or pretty much whatever I choose to do either upon mature reflection, profound thought, or wild hair or on a whim. Regardless of category of the latter, all decisions are final and not subject to appeal, redress, or even to be given a dress. Frocks are extra.<br />While the right to an opinion is respected, there is no legal, moral, or ethical requirement that all opinions have to be respected, because quite frankly, some of them are so poorly thought out, posited, or considered so as to be beyond idiotic. Nor do I acknowledge or accept that all opinions have equal value and acceptance by myself or anyone else. They don’t. Deal with it.<br />This concludes the declaration, and we return you to your regularly scheduled programming.<br />
Resources<br />• Webb Media Group: http://www.webbmediagroup.com/<br />• Rational Discourse: http://laughingwolf.net/archives/000181.html<br />• Blog World & New Media Expo: http://www.blogworldexpo.com/<br />• Tech & Real Time Web Presentation: http://blog.louisgray.com/2009/10/blog-world-expo-presentation-technology.html<br />• Guy Kawasaki’s Blog: http://blog.guykawasaki.com/<br />• Bad Example’s How To Blog: http://www.badexample.mu.nu/archives/048447.php<br />• Scott Henderson: http://rallythecause.com/<br />• Some good do’s & dont’shttp://www.slideshare.net/marieke/dos-and-donts-of-social-media<br />
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