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A Brief Introduction to Background and Basics<br />of New and Social Media<br />C. Blake Powers<br />Marketing Consultant<br />
What is New/Social Media?<br />• Salvation of real journalism<br />• Major sociological impact<br />• Marketing revolution<br />
Background: Media Maturity/Growth Curve<br />General<br />Specialization/<br />Hyperspecialization<br />Specialized<br />
Background: Media Maturity/Growth Curve<br />Print<br />Radio<br />TV<br />
Background: Generation That Shares<br /> • Does so in realtime<br /> • Tech is adapting toward full-time realtime<br /> • Old response cycles are dead & gone<br />
Media Comparisons<br /> • Traditional: Talks At<br /> • New: Interactive<br /> • Social: Party line on steroids and meth<br />
New & Social: Specialization to the Max! <br /> • Dead in traditional media<br /> • Mainstay within New & Social<br /> • Go direct to the source<br />
Extreme Marketing: The Ugly<br />• You and your customer have to react in realtime<br />• You and your customer have to talk with, not to<br />• You and your customer are subject to inspection, 24/7<br />
Extreme Marketing: The Bad<br />• You and your customer face single-point failure<br />• You and your customer face information overload<br />• You and your customer face the underbelly of the net<br />
Extreme Marketing: The Good<br />• There are no/few gatekeepers<br />• The environment is target rich<br />• The ability to target is unparalleled<br />
Extreme Marketing: The Considerations<br />• Data mining is in infancy, subject changing by the second<br />targeting grains of sand in a super cyclone<br />• Few real resources, but some good ones<br />Webb Media, Scott Henderson, others<br />
Extreme Marketing: You Have To Step Up<br />• Parentis "Because I Say So" won't work<br />they will laugh at you, deservedly so<br />You do not own the conversation, even if you started it<br />• Citations rule, except with the religious on a subject<br />see John Barnes and the Doctrine of Persuasibility<br />• There will be blunt words, harsh words, offensive words, and even threats<br />deal: the answer to bad speech is more speech, not less<br />• Be efficient and effective by being lazy<br />make use of cascades/multitaskers<br />
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Resources<br />• Webb Media Group: http://www.webbmediagroup.com/<br />• Rational Discourse: http://laughingwolf.net/archives/000181.html<br />• Blog World & New Media Expo: http://www.blogworldexpo.com/<br />• Tech & Real Time Web Presentation: http://blog.louisgray.com/2009/10/blog-world-expo-presentation-technology.html<br />• Guy Kawasaki’s Blog: http://blog.guykawasaki.com/<br />• Bad Example’s How To Blog: http://www.badexample.mu.nu/archives/048447.php<br />• Scott Henderson: http://rallythecause.com/<br />• Some good do’s & dont’shttp://www.slideshare.net/marieke/dos-and-donts-of-social-media<br />