Content Curation: Bringing Meaning to Chaos From Info360 2012
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Content Curation: Bringing meaning to chaos based on the Info360 2012 presentation with Pawan Deshpande, Arnold Waldstein and Christine Whittemore
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Content Curation: Bringing Meaning to Chaos From Info360 2012
- 1. Content Curation : How To Bring Meaning to Chaos Info360 - June 14, 2012 Christine B. Whittemore
- 2. Introductions • Arnold Waldstein • Pawan Deshpande • Christine Whittemore
- 3. Arnold Waldstein • Principal, Waldstein Consulting – arnold@waldstein.com – New York, NY – Twitter: @Waldstein
- 4. Pawan Deshpande • CEO and founder, Curata – pawan@hivefire.com – Cambridge, MA – Twitter: @TweetsFromPawan
- 5. Christine B. Whittemore • Chief Simplifier, Simple Marketing Now – cbwhittemore@simplemarketingnow.com – Kinnelon, NJ – Twitter: @CBWhittemore
- 6. Today’s Conversation • Explore ‘Content Curation’ – How to bring meaning? – Why marketers use it? • How is Content Curation evolving? – The Content Curator • Best Practices for Success – Words of Wisdom
- 8. The Firehose of Data ‘Paradox of Choice’ 5/17 AMA Webinar Deshpande/Rosenbaum
- 9. Educate Me, Don’t Sell Me! Image courtesy of McGraw-Hill http://simplemarketingnow.com/content-talks-business-blog/bid/114835/Why-Building-Trust-With-Customers-Matters-3-Expert-Perspectives
- 10. How Social Are We Willing To Be?
- 11. Search vs. Research “…Even interesting becomes noisy and ineffective without context and connections.” http://arnoldwaldstein.com/2011/04/choosing-context-over-friendship-to-filter-the-social-web/
- 12. How Do People Get Information? Clara Shih, CEO, Hearsay Social http://econsultancy.com/us/blog/9841-the-role-of-social-media-in-financial-services-marketing
- 14. From Content Creator Perspective m e! Feed
- 15. What is ‘ content curation ’? Do You Engage In It?
- 23. How Does Content Curation Benefit Customers? A Orga t nd nizaions?
- 24. @GetCurata @TweetsfromPawan http://www.getcurata.com/what_is_curation/
- 27. @GetCurata @TweetsfromPawan “We doubled our traffic this quarter over last.” “We have e-newsletter open rates of 20-25% and more than doubled newsletter subscriptions in only 4 months!” “I’ve tried to do this [have a curated site] before, and the cost would have been astronomical – even just the interface would be $5,000 - $10,000; it would probably require a full-time staff member working on it, and we spend maybe 20 minutes to an hour a week working on it.”
- 28. What Are Best Practices for Success? Search vs. Research Information vs. Solutions
- 29. How is Content Curation Evolving? What About The ‘Content Curator’?
- 30. Questions?
- 31. Curatorial Words of Wisdom 1. Find a topic to curate 2. As you curate, never, ever forget your audience 3. Make it easy to share! 4. Being ethical matters 5. Think beyond your brand or business
- 32. Identify A Topic to Curate • The competitive landscape – What does it look like? • The topic – Does it resonate with the audience? • The content – Is there enough to curate?
- 33. Focus On Your Audience! • Collect content based on specific criteria – Synthesize, organize, simplify • Offer a distinct, but consistent point-of- view – Be relevant & meaningful – Create context • Invite interaction and build a community
- 34. Make It Easy To Share • Extend the content and conversation • Includes social and traditional digital options • Be invited into customers’ inbox • Build engagement & community
- 35. Ethical Considerations • Create, curate, but never pirate – Share only a portion – Attribute the source – Link prominently back – “Follow Google ‘rule of thumb’” • Think beyond your own brand * • The human element – Create original content – Annotate curated content 5/17 AMA Webinar Deshpande/Rosenbaum Best Practices for content curation are derived from the Fair Use doctrine, codified in Section 107 of the copyright law.
- 36. Think Beyond Your Business • Bring together diverse perspectives – Peers – Community – Competitors – Vendors – Industry experts – including Bloggers • Differences of opinions add credibility & trustworthiness
- 37. Go Forth! Become a Content Curator: Bring Meaning To Chaos
- 38. For More Information Links, resources, contact information http://simplemarketingnow.com/info360-content-curatio
- 39. Contact Us: • Arnold Waldstein – Waldstein Consulting – arnold@waldstein.com • Pawan Desphande – Curata – pawan@hivefire.com • Christine B. Whittemore – Simple Marketing Now – cbwhittemore@simplemarketingnow.com
- 40. @GetCurata @TweetsfromPawan e! feed m Feeding the Content Beast: Examples