Real Estate Social Media

How to Expand your Sphere of Influence with Online Tools Real Estate Social Media 101 Presented by Chrystie Corns (@ccmaine)

Chrystie Corns President & Chief Marketing Strategist http://www.thirteenthirty.com Twitter: @ccmaine Email: [email_address] “ Making things popular on the internet since 2001”

What is Social Media? Social media is the utilization of online tools to help people share ideas, interesting content, thoughts, opinions, photos, videos, reviews, purchases, experiences, what they had for dinner, when they’re going to bed and their penchant for Starbucks Coffee… “ ”

No Really… It’s about sharing information…Social Media allows you to share information very easily.

Social Marketing is Trust Marketing ,[object Object],[object Object],[object Object],[object Object]

Social Media IS Word of Mouth Marketing

Why Should Real Estate Agents Use Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measureable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions

What do I DO with Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]

Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Personal Branding – Who are you? ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Personality is not just about what you stand for, but how you choose to communicate it.” - Rohit Bhargava

Industry Research ,[object Object],[object Object],[object Object],[object Object]

Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?

Customer ,[object Object],[object Object],[object Object],[object Object],[object Object]

Online Profiles – Must Haves ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Facebook Is Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Feed Only YOU Can see this

Profile Page Your Friends see this

What Can You Do On your Profile Page? ,[object Object],[object Object],[object Object],[object Object]

Fill out your Bio: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other Profile Page Activities ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to create a Facebook Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Events ,[object Object],[object Object],[object Object],[object Object],[object Object],www.facebook.com/events.php

Facebook Groups http://www.facebook.com/groups.php

How do I let people know about my Fanpage, Events or Groups? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Twitter? Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "tweets" of 140 characters or fewer. Twitter is a microblog.

Why Twitter is Important ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is Twitter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://business.twitter.com/twitter101

Twitter ,[object Object],[object Object],[object Object],[object Object]

Step 1 – Sign Up ,[object Object],[object Object],[object Object],[object Object]

Step 4 – Find, Friend, & Follow ,[object Object],[object Object],[object Object],[object Object]

Step 5 –Background ,[object Object],[object Object],[object Object],[object Object]

How do I find folks to follow? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What do I Tweet About? Anything (But please be yourself)

Okay..if you really want rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How do you find time to Tweet? Tweetdeck Digsby Ping.fm

Mobile Twitter Echofon for iPhone TwitterBerry for BlackBerry Twidroid for Android

What Can I do with LinkedIn? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LinkedIn – Add your Websites ,[object Object],[object Object],[object Object],[object Object],[object Object]

YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create your Videos ,[object Object],[object Object],[object Object],[object Object],[object Object]

Upload your Videos with Tube Mogul

Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object]

What is a Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Should Real Estate Agents Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]

How to Get Started ,[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Your Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Rules of Engagement

Where do you find the time? ,[object Object],[object Object],[object Object],[object Object]

Putting it all Together My New Listing!

Step by Step – Teaser Status ,[object Object],[object Object]

Step 2 – Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 3 - Photos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4 – Blog Post ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5 – Collect URLS ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pulling it all together.. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!

Real Estate Social Media

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