1. THE KEY TO AD SUCCESS:
CONSUMER REACH, TARGETABILITY,
FREQUENCY, AND AFFORDABILITY!
Last year 2,500+ DFW businesses used RADIO to
grow their market share and profits.
Collectively they invested
almost $300 million
in Radio.
Of DFW’s top 20 radio advertisers 6 invested over
40% in radio.
Some of the market’s highest sales and profit
successes came from investiture levels of 80%-100%
in radio.
Source: Miller Kaplan Reports
2012 Total Media Spending Report

2. Source: Radio Advertising Effectiveness Program, Ipsos OTX, 2010-11; conducted for Katz Marketing Solutions.
RADIO IS
EFFECTIVE
RADIO ADVERTISING POSITIVELY
IMPACTS THE 5 KEY BRANDING METRICS
Radio-targeted
consumers vs.
Control groups
In a series of six studies for different advertisers, people who heard the
radio spots exhibited a lift in the 5 key metrics highly valued by
advertisers.