This document discusses different types of luck and how to leverage them to grow your app's user base. It identifies four types of luck: 1) completely accidental, 2) accidental with added motion/activity, 3) favors those with secret skills/knowledge, and 4) evolves around unique personalities/lifestyles. The tips provided recommend engaging in exploratory activity to encounter type 2 luck, understanding your early adopters to leverage type 1 luck through word-of-mouth, focusing on your vision and community to benefit from type 3 luck, and emphasizing value, consistency and generosity to encourage type 4 luck. The overall message is that preparation, activity and understanding your users can influence luck and user acquisition.
2. 6+ years Business Development & 10+ Marketing Online;
4+ user acquisition for mobile apps.
Research & Development at
Nearsoft Inc
User Growth at
Mapillary AB
Claudio Cossio - @ccossio
11. It is imperative to know how to distinguish
motion from progress.
Tip
12. 1) Set 2 or 3 bi-weekly KPI’s
2) Establish what you want to learn from
them
3) Actionable results from that analysis
Have a clear hypothesis on WHERE the
engagement is going to happen
Tip
13. “Keep on going and chances are you will
stumble on something, perhaps when you
are least expecting it”
Charles Kettering
14. Chance #3
It will be overlooked by everyone except by that 1 person
uniquely equipped for that opportunity.
15. Tip
Observe it (Analysis), visualize it conceptually (UX
experience), and fully grasp its significance (Output).
21. Distinctive types
Chance #1 - impersonal and cannot be influenced
Chance #2 - favors those who are constantly curious
22. Chance #3 - smiles to those with some secret knowledge &
skills to tackle the opportunity
Chance #4 - evolves around eccentric personalities,
specific lifestyle & exploratory activity
Distinctive types
30. Chance #2
You have to package it:
• Benefit to the people that recommends it.
• 2x benefit to the person that signs up.
• Money talks.
• Understand the “type” of benefit they <3.
32. Chance #2
Understand the characteristics of the user:
• Find the user who wants to explore & experiment.
• Permanent curiosity.
• Replicate the effort.
35. Chance #3
Kickstart the community:
• What is the seed of your vision.
• Previews of your new release.
• Show progress and not only movement.
• Message around the core utility.