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Handcrafting
Community
Carina C. Zona
Good morning. [As JEAN said,] I'm Carina Zona. At the speaker's dinner last night, we started
realizing that many of the talks this weekend will touch on themes of community. I can't wait.
Because it's a topic I'm personally passionate about.
So. That means: communities and passions are how we'll kick off this day. This one is called:
Handcrafting Community.
Community
I'm a developer. But my career didn't start with any of the startup stereotypes. I spent my
whole career working alone in the suburbs. Where user groups wobbled along and rarely
outlasted the attention of a founder.
Community
So I assumed that some places just have too few people for us to build community around.
But that doesn't hold water when you look closely enough. I've watched vibrant communities
form from the efforts of just one person, or two.
Community
So I started to get curious...
Community
"Community" is a word we throw around a lot. We apply it to many things. The communities
I've grown curious about are the old-school kind: they're in-PERSON, and have a geographic
location.
Community
Community members' identity and social ties are grounded in certain qualities:
Share
They share: [SLIDE]
Share
• intentions
• values
• beliefs
• resources
• needs
• sense of
purpose
• cohesion
They share: [SLIDE]
Builders
[SPACEBAR TO BEGIN]
Bouchard
Adam
Burlington RubyConf
Burlington Web Application Group
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Cardarella
Brian
Boston Ember User Group
Boston Ruby User Group
RailsCamp New England
Wicked Good RubyConf
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Neugebauer
Chris
PyCon Australia
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
McAdam
Desi
DevChix
RailsBridge
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Lehnardt
Jan
Berlin CouchDB
Berlin JS
JSConf EU
OpenTechSchool
Swhack Berlin
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Noller
Jesse
PyCon U.S.
Python Software Foundation
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
McKellar
Jessica
Boston Python Workshops
Python Software Foundation
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Remsik
Jim
Madison RubyConf
MadUX Conference
Snow Mobile Conference
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Pagano
Julie
Girl Develop It Pittsburgh
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Leahy
Liana
Boston Ruby Women
Open Source Code Crunch
RailsBridge Boston
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Haught
Marty
Rocky Mountain RubyConf
Ruby Central
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Allan
Pat
Melbourne Ruby
RailsCamps Australia
Trampoline Day
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
Brown
Peter
BurlingtonJS
BurlingtonRuby
Burlington RubyConf
Burlington Web Application Group
Curiosity leads to interesting places. I've gotten to know many builders of our coding
communities. Asked how their communities started. And how those have grown. How they've
survived rocky periods, and become self-sustaining. I've observed, chatted, interviewed, and
listened. Asked about their successes, as well as regrets and failures.
De Voursney
Renée
RailsBridge
So. Today you'll hear some personal stories, collectively, and in their own words.
Allen
Sarah
RailsBridge
So. Today you'll hear some personal stories, collectively, and in their own words.
Mei
Sarah
RailsBridge
So. This morning you'll hear personal stories, collectively, and in their own words.
Laundy
Sasha
Women Who Code
So. This morning you'll hear personal stories, collectively, and in their own words.
[SPACEBAR]
“Youcanputongoodpresentations,and
havebeerandpizza.Peoplewillshowup.
Butit's reallydifferentwhenpeoplestartto
feellikethesearefriends.Thatthere's
sharedhistorybetweenthem.”
Small is good.
Itstartedwiththe3ofusonmydeck.We
didn'thavesetintentionforwhatitwould
bebecome.Wejustwantedtohavesome
interestingdialogues.
Insmallertowns,fillingeventsisharder.
Butwetreatitasopportunityto
extendreachwithincommunities,
through partnerships.
Networks are a
safety net.
IknewthatIhadenoughconnectionsthatit
wouldn'tbeacatastrophicfailure.Thatgave
metheabilitytomakethatleapoffaiththat
Iwouldbesupportedregardless.
Build selfishly.
Ididn't feelliketheexistinggroupswerea
goodfitforme.I'macoder,butIdon'tfeel
likeIliveforcoding.Thegroupsatthetime
weren't thetypeofpeopleIcouldconnect
with.
Itdidn'tfeelright.Veryneckbeardy.Very
reddity. Itwasn'tbad,butIdidn'tfeellikea
fitwith it.ThenImetpeoplewhofeltmore
like-minded.
Iwasn'tsurewhetheranyoneelse feltwhat
Ifelt,andwantedittoo.  WhatIlearnedis
thatifyoufeelacertainway,youare
probablynottheonlyone.
You thinkit'slikethrowingyourselfa
birthdayparty.Youworrythatonlyyour
friendswillcome.Youdon'texpectanyone
toshowup.Thentheydo.
Yes, introverts.
I'mashyperson.Butthroughthis,I've
learnedtoconnectwith peopleandwhyit's
important.I'vegotten goodatit.Itisall
aboutthestrengthofcrowds.
IwaswaylessoutgoingthanIamnow.A
sideeffectofdoingthegroupisthatit's
practicetalking in frontofpeoplecasually.It
helpedmedealwithalotofstagefright.
NowIfeelcomfortable.It'sbeenlike
therapyinaway.
Explicit values.
Folksshouldalwaysunderstandexplicitly
whythey'redoingthis,andseeingwhether
they'reachievingwhattheywantto
achieve.
Value:
• Unifying principle
• Organizes choices
• Beacon to others
• Sets course of action
It'sacommunitycalltoaction.
“Challenge”
(such as)
Iwasnotusedtobeingchallenged.Not
usedtobeingsurroundedbypeoplemuch
moreadvancedthanme.  
Itwasreallyinspiring.
“Accessible”
(such as)
Therewasalotofdiscussionabouta
potentialvenuethatwasn'twheelchair
accessible.Weconcludedthatit'snotfair
thatsomeonemightnotbeableto
participate.
“Pipeline”
(such as)
It'snotasingleevent. Weviewitasa
pipeline.It'sastartingpoint.Before
leaving,wecalloutthenextoneforthem.
“Diversity”
(such as)
What wesetouttobuildwasforanybody
whosharescommoninterestindiversifying
thecommunity.
We'retryingtodevelopadiverse
communityforall.
It'sabreakfromthemainstream.  An
alternativeforthosewhowantthespace.
“Equality”
(such as)
The"everybodypays"ruleispartofour
ethosof"Everyonecomestogether,
everyoneispartofcommunity".
Networks can
save your butt.
Ipickedorganizersbrainsalot.Peoplein
thevalleywhohadthemostsuccessful
meetups."HowcanInotfuckthisup?"I
didn'tknowpeoplewouldbesogenerous
aboutthat.
IinvitedeveryoneIknewpersonally. Then
reachedouttomynetwork. Mentorsand
supportersreachedouttotheircirclestoo.
Theconnectionsyouknow—thepeopleyou
canrelyontogetyourback—are
exceedinglyimportant.Howdoyouknow
you'renotjustrunningblind?Or
duplicatingwork?Howdoyougetsupport?
Howdoyouknowwhenyourideasucks?
Networks are
not mandatory.
Ididn't reallyknowanybody.Itwasreally
weirdhowwordgotout.Peoplegot
excited.PeoplefollowedtheTwitter
account.Someonebuiltawebsite.Itgrew
organically.Itwasreallyfreeform.Itstarted
tobuildmomentum.
Put word out
beyond your
reach.
Usesocialmedia,usefriends,use
networks,tostartbuilding.Starttospread
word.Peoplewillhelpyou.
Imadeitreallyeasytospreadtheword.The
persondidn'thavetodoanythingbuthita
buttontoshareit.Imadeitsimpleforthem
tounderstandandcommunicateinone
sentence.
Tiny is exactly
right amount.
Letitgrowslowly. Getpeopleidentifying
with thegroupandbeingitsleaders.
Ithas empoweredalotofleaderswho
wouldn't otherwisespeakorgetinvolved.
Theystarttheirowngroups.Theydoother
things.
Build sociable.
“Plentyofpeopleattendeventsnotforthe
talksbuttomeetpeople,toconnectwith
peers.Dowhatyoucantoencouragethese
opportunities."
Failure,
whoooo!
Elevators broke.Sowesqueezedeveryone
intooneroom.Somewereunhappy.But
thenpeoplestartedtalkingaboutshared
experiences.So now we do it that way
on purpose.
Forkable
community.
Writeahow-to,sothatifsomeonewantsto
dooneintheirregiontoo,theycanjust
cloneitandadapttotheirneeds.
Theframeworkistherenow.Soevenifthe
current teamisn'ttherenexttime,it'llbe
okay.It'llkeepbuilding.
Make it reallyeasyforotherstocreatetheir
ownevents.Theydon'thavetothinkabout
howto,becausetheyalreadyknow.
Wemadeitaworkshopinabox.So
organizerscanunboxatthenextevent.
Theydon'thavetodoalltheworktomakea
high qualityevent.
ForkableCommunities
BerlinJS
Boston Python Workshops
JSConfEU
Open Space Technology
OpenTechSchool
PyLadies
RailsBridge
RailsGirls
Ruby DCamp
SuperHappyDevHouse
Trampoline Day
Indispensability
is a bug.
Lifecircumstanceschange.Volunteers
comeandgo.
It'shardtogetpeopletodothebigwork.
Stuffthat takescommitmenttofollow
through. Ithinkthat'swhyalotofgroups
collapse. IfIleft,Iwonderifourswould
collapsetoo.
I'vehadtroubledoingdelegation.Itended
todoit allmyself.I'velearnedtoletgo.
You doneedsomeonewhothebuckstops
with.ButifIdisappeared,Isuspect
everythingwouldgoaway.Wehaven't
figuredouthowtonothaveasinglepoint
offailure.
What I'mdoing,I'mresponsiblefor.But
thatdoesn'tscaleverywell.
Ifonepersonisdrivingathing,isittrulya
community?Orisitjust aperson?
Onepersoncanstartsomething,butit
takesalotofpeopletomaintainit.
Self-replicate.
You shouldalwaysbetrainingyour
replacement.Don'twaituntilyouneed
one.
Itwasreallygreatgettingpeopleto
becomeleadersinthecommunity.People
whowereprogrammersintheirdayjob,
becomingmoreleadersinthecommunity.
Nowwegetalumnicomingbackto
contributeasvolunteers.Startingto
becomeorganizers.It'sallcomingfull
circle.
Thereisn'tanyoneleader. Weshare. 
That's important.  Noonehastoget
burnedout.
Forcommunitiestoexist,youhaveto
involvelotsofpeople,andhavelotsof
peoplesupportingit.
Ihelpedsparkit,butI'mnotinvolved
anymore.Thereare30-40volunteersnow
keepingitgoing,whichismind-blowing.
Coworking
He had an office for himself
but others could drop by.
Slowly the numbers grew.
There was a growing sense of
community and shared
ownership. A much-loved
coworking space.
Coworking
Co-Up
Handcrafting
is personal.
Iwasdoingtheregularstartuplife.Ifelt
drainedinmyworkandpersonalenergy.I
feltthat myworkshouldbepositiveand
sustainableandmovingthecommunity
forward.
I'mmostinterestedinimprovingthe
existinglong-termcommunityoverthe
longterm,ratherthancreatinganewone.
Atonofhardwork,oftenthankless,and
almostneverfinanciallyrewarding.
Hackingcommunitiescanbeexhausting.It
canbedepressing.Sometimesyoupaya
highprice—
—Butthat doesn'tmeanstop.Itmeansgo
faster.Sothenextpersonwillbenefitand
doitbetter.
“Keepbuildingwhatyou'repassionate
about.Keepgoing.It'llpayoff.“
Craft the
community you
want.
“Youstartwiththistiny local
event.Thenitsomehow
windsuphavingglobal
impact...”
kTHXBUILD.
Thistalkowesmuchtothe
communitybuildersofWebDev
42°Roundtable,
&everyonewho'sgiveninterviews.
Yourule.
Lovecommunitybuildingtoo?
Get in touch.
@cczona
cczona@gmail.com
www.cczona.com

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Handcrafting Community [Steel City RubyConf 2013]