Schemas for the Real World [Software Craftsmanship North America 2013]
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Social app development challenges us how to code for users’ personal world. Users are giving push-back to ill-fitted assumptions about their identity — including name, gender, sexual orientation, important relationships, and other attributes they value. How can we balance users’ realities with an app’s business requirements? Facebook, Google+, and others are grappling with these questions. Resilient approaches arise from an app’s own foundation. Discover schemas’ influence over codebase, UX, and development itself. Learn how we can use schemas to both inspire users and generate data we need as developers. -- META Where: Software Craftsmanship North America 2013 (Chicago, Illinois, USA) Date: November 8, 2013 Author: Carina C. Zona
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Schemas for the Real World [Software Craftsmanship North America 2013]
- 1. Schemas for the Real World Carina C. Zona @cczona
- 3. Imagine walking through the world knowing that everyone’s first assumptions about how you see yourself, who you love, and what feels right for you are completely wrong. Now imagine signing up for a cool website, and then being required to select an option from a drop-down menu that doesn’t include anything that represents you.... ! You’ll feel defeated.You’ll want to argue that whatever they think they’re learning from that drop-down menu, it’s not really true.You’ll want to tell them that they’re adding to your humiliation by making you do this.You’ll want to tell them that they’re missing a huge part of you… —Sarah Dopp @cczona
- 4. @cczona
- 7. Database Normalization Mirror real-world concepts and their interrelationships. @cczona
- 8. 'Hey, this is just a system I can figure out easily!' is also a problem among engineers first diving into the stock market. —xkcd #592 @cczona
- 9. @cczona
- 10. Social Networks
- 11. Social
- 12. In real life ! "I know your personhood better than you" ! sounds presumptuous @cczona
- 13. In real life ! ! sounds presumptuous @cczona
- 14. In real life ! "Your existence isn't possible" ! sounds clueless @cczona
- 15. In real life ! ! sounds clueless @cczona
- 16. In real life ! "Who you are is invalid" ! sounds arrogant @cczona
- 17. In real life ! ! ! sounds arrogant @cczona
- 18. @cczona
- 19. @cczona
- 20. Be conservative in what you do, be liberal in what you accept from others. -Postel's Law @cczona
- 22. Mental Schema • Pre-conceived ideas • Framework for representing some aspect of the world • System of organizing & perceiving new information @cczona
- 23. Database Schema • Structure described in the database's language • Blueprint for database construction • Describes how the real world is being modeled @cczona
- 24. @cczona
- 28. Schemas define the user experience. @cczona
- 29. UX & Our schemas are leaving people behind. @cczona
- 30. "What benefit will the user notice?" @cczona
- 31. Evaluating from user perspective gives us focus. @cczona
- 32. Coerced Checkbox Radio button Select menu Ranges Guided Corrective Discretionary Text Input Textarea @cczona
- 34. 11 years @cczona
- 35. …the early crowd at MeFi were often programmers and they hated the idea of "dirty" data collection… —Matt Haughey, founder @cczona
- 36. All girl Dangly bits XY Chicklet Fella Innie not outie Queer Convex Fembot Sideburns Alto Ambisextrous It depends Member of the patriarchy MYOB @cczona
- 37. ! I speak using the male gender, when required by language ! ! ! 50% quintessential tomboy, 50% total girly-girl ! ! @cczona
- 39. It was one of the earliest indications I'd landed in the right place. —MeFi user @cczona
- 40. @cczona
- 43. "What's your legal gender?" • Indeterminate • X • Sex Not Specified • –– @cczona
- 44. ...the most complicated thing I’ve ever spent a lot of time learning about. ! And I’ve spent a lot of time learning about quantum mechanics... —Randall Munroe, xkcd @cczona
- 45. Ask. @cczona
- 46. "Which pronouns do you prefer?" he/him/himself/his/his she/her/herself/hers/her they/them/themself/theirs/their it/it/itself/its/its by name @cczona
- 47. "Which pronouns do you prefer?" he/him/himself/his/his she/her/herself/hers/her they/them/themself/theirs/their personal name other: ____________ @cczona
- 48. "Which pronouns do you prefer?" he/him/himself/his/his she/her/herself/hers/her they/them/themself/theirs/their personal name other: ____________ @cczona
- 49. @cczona
- 50. Home is the place where, when you have to go there, they have to take you in. —Robert Frost @cczona
- 51. Social Research
- 53. Mutually Exclusive No overlap exists between them
- 54. @cczona
- 55. ` @cczona
- 56. @cczona
- 57. @cczona
- 58. "What user experience does this schema drive us toward?" @cczona
- 59. Data doesn’t have to be for analysis. @cczona
- 60. Data can be sheer expressiveness. @cczona
- 61. What we want What we get • Structured • Predictable • Validations, exceptions • Conditionals, partials • Relational • Indexed • Premature optimization • Exhaustive • Cultural variability • Individual POV • Moving target • Easy analytics • Data-driven decisions • Decisions based on false premises @cczona
- 62. "What is your religion, if any?" @cczona
- 63. @cczona
- 64. What is your religion, if any? Christian 76% Other 4% None 15% Don't Know or Refused 5% @cczona
- 65. What is your religion? Christian 76% Other 4% n/a 20% @cczona
- 66. What is your religion? Christian 76% Other 24% @cczona
- 70. @cczona
- 72. Unguided Text Of those who use MetaFilter's gender field, 40% of responses are: f, m, female, male.
- 73. Optional Select 60% of Facebook users select a relationship status
- 74. We want everyone to feel excited what we've built @cczona
- 75. We want users to feel passionate about their involvement @cczona
- 76. Analytics, investments, & monetization are based on a premise that data is accurate @cczona
- 77. @cczona
- 79. ADD column gender NOT NULL VARCHAR(6) DEFAULT "female" @cczona
- 80. ADD column gender_identity NOT NULL VARCHAR @cczona
- 82. t.string "relationship_status", :null => true ! @cczona
- 83. Facebook Single In a relationship Engaged Married It's complicated Open relationship @cczona
- 84. Facebook Single Widowed In a relationship Separated Engaged Divorced Married Civil union It's complicated Domestic partnership Open relationship ! @cczona
- 85. Google+ Single Separated In a relationship Divorced Engaged Civil union Married Domestic partnership It's complicated I don't want to say Open relationship Widowed @cczona
- 86. @cczona
- 88. marital_status? Single Separated In a relationship Divorced Engaged Civil union Married Domestic partnership It's complicated I don't want to say Open relationship Widowed @cczona
- 89. legal_marital_status Single Separated In a relationship Divorced Engaged Civil union Married Domestic partnership It's complicated I don't want to say Open relationship Widowed @cczona
- 90. relationship_status Single Separated In a relationship Divorced Engaged Civil union Married Domestic partnership It's complicated I don't want to say Open relationship Widowed @cczona
- 92. singleness_rating 0 No chance whatsoever 100% Suuuuuper duper single @cczona
- 93. Married Divorced It's Complicated In a Relationship Widowed Single @cczona
- 94. I like to be truthful, and "It's Complicated" is really deceiving. It is not complicated. I am separated from my husband, who I am still legally married to. —Facebook user @cczona
- 95. @cczona
- 98. Facebook relationship status by user age srsly? @cczona
- 99. We build or break community with each line of code. @cczona
- 100. Modeling the real world is complex. @cczona
- 101. Assuming we know who users are surrenders opportunity to learn who they are. @cczona
- 102. Quality @cczona
- 103. Specificity @cczona
- 104. Adaptability @cczona
- 105. Loyalty @cczona
- 106. @cczona
- 107. Questions? Conversation? Oh. Hell. Yeah. @cczona cczona@gmail.com http://cczona.com Carina C. Zona
- 108. Resources @cczona
- 109. Data Science & Information Architecture •Sociological normalization •Database normalization •Using Machine Learning On Social Networks To Figure Out What You Should Read On The Web •NoSQL Data Modeling Techniques •"Data & Reality," by William Kent • "Bad Data Handbook," Q Ethan McCallum •Data Science of the Facebook World @cczona
- 110. Relationships •"Does Facebook Hurt Relationships?" •"Facebook Adds LGBT-Friendly Relationship Status Options" •"Facebook Targeting by Relationship Status & Workplace" •"Your Facebook Relationship Status: It's Complicated" •"Gay Marriage: The Database Engineering Perspective" @cczona
- 111. Sex & Genders •“Disalienation: Why Gender is a Text Field on Diaspora” • “Gender & Drop Down Menus” •“Sex & Gender” •“Bucket Gender” •"Recommendations for Inclusive Data Collection of Trans People" @cczona
- 112. Names •"Falsehoods Programmers Believe About Names" •"Your Last Name Contains Invalid Characters" •W3C Internationalization: "Personal Names Around the World" •Spanish Names •Chinese Names @cczona
- 113. More •"Redesigning the Country Selector" •"American Religious Identification Survey, Summary Report 2009" •"Linguistic Potluck: Crowdsourcing Internationalization in Rails" @cczona
- 115. Many Thanks Chiu-Ki Chan Corey Haines Estelle Weyl Heather Rivers Heroku Jack Danger Canty Jeremy Dunck ! Josh Susser Michele Titolo NIRD, LLC Renée De Voursney Sarah Mei San Francisco Sex Information Sylvain Abélard Yoz Grahame @cczona
- 116. Get in Touch Carina C. Zona @cczona http://cczona.com cczona@gmail.com http://slideshare.net/cczona http://linkedin.com/in/cczona @cczona