The document discusses key demographics and behaviors of Pinterest users. It notes that the majority of Pinterest's 100 million active users are women (85%) and millennials (38%), and these groups spend significant time on the platform searching for fashion, DIY projects, food, home decor, and other topics. It also indicates that many Pinterest users have high household incomes, suggesting the platform's users have substantial spending power. The document recommends that brands build awareness and community on Pinterest by regularly posting visual and text-based pins to engage these influential user groups.

1. 1
There’s Power in a Pin

2. 2
WHO’S PINNING?
• 100M active users
• 85% are women
• 38% are millennials

3. 3
Women are planning
their future.
Spending 116 minutes on:
• Fashion
• DIY & Crafts
• Food & Drink
• Home Décor
• Quotes

4. 4
Millennials are
planning their lives.
Spending 2 hours+ on:
• Fashion
• DIY & Crafts
• Food & Drink
• Home Décor
• Health & Fitness

5. 5
They have spending
power.
• 48% of women on
Pinterest have HHI over
$75K.
• 40% of millennials have
HHI over $75K.

6. 6
Followers know Pinterest is the platform
with content they “love.”
Pinterest knows it’s the place for “good
stuff.”

7. 7
Let’s look at the basics.
These are boards. This is a pin.

8. 8
It’s time to become
Pinterest-savvy.
• Build Brand Awareness
• Create Community
• Showcase your visuals
• Highlight your words
• Keep pinning, keep testing