1. 2014 SOCIAL
MEDIA TRENDS
& FORECASTING
CHELSEA BEVINS
(Image Source: mashable.com)

2. Purposeful
Marketing
3 Major
Marketing
Trends
Need to add value to customer
experiences through various
touch points
Data-Based
Marketing
Timely and
Relevant
Content
(Source: http://www.inc.com)
Gather data to understand
consumers’ affinity for
brand
Stay on top of conversations
and what is happening on
various networks

3. SOCIAL MEDIA IMPACTS OUR
LIFESTYLE AND IT WILL CONTINUE TO
Brands need to be thinking about giving back.
- Jemima Gibbons, Social Media Strategist
Brands need to involve all staff in promoting
their content through social media.
- Ian Cleary, Founder of Razorsocial
Mobile is the main device for accessing social content.
- Ian Cleary, Founder of Razorsocial
Users will seek passion based-content
& social networks
- Claude Silver, Head of Strategy & Digital at Publicis
(Source: Infographic: talkwalker.com)

4. CONTINUE TO
FOCUS ON
CONTENT
10%
MARKETING Measurement
10%
Social Selling
40%
Content
Marketing
10%
Visual
Web
20%
Micro Videos
10%
Social Ads
(Source: Infographic: talkwalker.com)

5. FUSION MARKETING
Traditional
Media
Social
Media
Digital
Media
• Need to integrate traditional
marketing with digital
marketing tools
• Use dashboards like
HubSpot or Marketo.
• Marketers hope to see a
lower-priced dashboard
in the future
(Source: www.socialmediaexaminer.com)

6. WAYS SOCIAL MEDIA
WILL CHANGE
Social will need to stand
out
Graphic software will
rise
Content will be bigger &
better
Social won’t be use for
sales
Social media campaigns
will have to be paid
Automation will explode
Interactive content will
trump static content
LinkedIn will become the
most important publisher
Google+ will merge into
the social scene
(Source: mashable.com)
(Image source: www.fasttrackteam.com)

7. References
Gerber, S. (2014). 9 Ways social media marketing will change in 2014. Mashable.
Retrieved from http://mashable.com/2014/01/27/social-media-marketing-2014/.
Hoag, S. (2013). Social media: Your B2B mistress. Fast Track. Retrieved from
http://www.fasttrackteam.com/social-media-your-b2b-mistress.aspx.
Hong, J. (2013). 13 Social media marketing trend in 2014 from the experts. Talk
Walker. Retrieved from http://blog.talkwalker.com/en/13-social-media-marketingtrends-in-2014-from-the-experts/.
King, Cindy. (2014). 11 Social media marketing predictions to watch for 2014. Social
Media Examiner. Retrieved from http://www.socialmediaexaminer.com/social-mediapredictions-2014/.
Tracy, A. (2014). The 3 biggest social-media trends of 2014. Inc. Retrieved from
http://www.inc.com/abigail-tracy/what-can-we-expect-from-marketers-on-socialmedia.html.