Social Media Workshop
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Social Media Workshop
- 1. Job Hunting with Social Media June 2012 Aimee Bateman
- 2. Who am I? • Careers Expert – 10 years as a professional recruiter (filled approx £2,500 jobs) • Social Media geek • Founder of Careercake.TV • Managing Director of Bateman Associates Ltd • TV presenter & Author • Cat lover
- 3. Session Objectives • The influence of Social Media in the recruitment process • Your Personal Brand • Pros and Cons of Social Media • Overview of top social networking sites & how to use them effectively • Q&A Time
- 4. Social Media is Changing Recruitment! http://vimeo.com/33656756 Thoughts……..?
- 5. Defining your Personal Brand? • What is your PB? • How do people perceive you? • How would you like employers to perceive you? • What aspects of yourself are you attempting to sell/market? • What is your USP? • How can employers research you?
- 7. The Game Changers... • LinkedIn • Facebook • Twitter • YouTube • Blogs • Personal Domains
- 9. LinkedIn
- 10. LinkedIn • Fill in the information • Upload a photo • Connect more • Get Involved in groups and discussions • Get Recommendations • Check out a Company’s Stats and Trends • Visibility settings • Use Applications
- 13. Twitter • Use the same Avatar (LinkedIn) • Pick your @username carefully • Include your bio – professional statement • Follow companies/people you are interested in (followerwonk.com) • Search relevant hash tags • Find your twitter voice & use it often • Build relationships • Comment & thank people • RT & recommend people you like (want to be associated with)
- 15. Facebook • Keep it private • Information about alcohol & drug use • Provocative or inappropriate photographs • Discretionary remarks about race, gender, sex, religion, sexual orientation etc • Like all relevant companies / job pages
- 17. Video CV Do’s & Don’ts • DO Keep it brief – 3 mins MAX! • DO pay attention to lighting • DO talk about your professional qualifications, but DON’T talk too much about your personal life • DO plan out what you’re going to say, but DON’T read off the script • DO smile • DO pay attention to you surroundings/image • DON’T put off the scary bit...upload it! • Finally, DON’T fail to include a written resume
- 18. Examples... • http://youtu.be/0oHhD3Bk9Uc - Dave Pedersen's Video Resume • http://youtu.be/9EzNll1U2N8 - Graeme Anthony Video CV • http://youtu.be/Xhm2hBC1pNA - Suzette
- 19. My Additional Tips... • Create an email footer and include all your social media links • Add your social media links to your CV • Keep everything consistent/updated • Be brave and connect!
- 20. Summary • Define & implement your personal brand • Start playing the game • Be consistent • Connect...connect....connect!
- 21. Questions ?????