Investor Pitch Deck. Mango based snack for supermarket chains.

2. Our company specializes in offering
on-the-go “better-for-you-snacks”
that are convenient, tasteful,
healthy and nutritious.
Our Essence

3. Our Journey So Far.
2015
• Formulation &
Development of a
Mango based
squeezable pouch.
• Evolution from a
Private Label business
to our own Brand.
2016
• Formalized Strategic
Alliances with CEA,
Global manufacturer
of Organic Mango
and Fruselva Global
Co-Packer for
Pouches.
2017
• USPTO aproves our
Mangoozers Brand
Registration.
• 1st Product Test in the
Chicago Market.
Valuable Feedback.
2018
• Lipincott Market
Research in Consumer
insights and “Job to be
Done”.
• Nielsen Category Data
Analysis.
• Go-To-Market Strategy
Defined.
2019
• Implement Market
Strategy in the SW
Region (TX).
• Sales @HEB 114 POD.
• 3 Roadshows @Costco
exceeding unit & $$
threshold.
2020
• HEB consolidation.
• Brand set up
@Kehe.
• 2 Roadshows
@Costco exceeding
unit & $$ threshold.
Ready for Sep. 2020
rotation.
• Close to 38 new
leads with 17.000
POD’s.
CEA – Global Manufactures of Mango Puree, World Leader in Organic Mango Puree
Fruselva – Global Co-Packer and co-manufacturer of pouches.
Lipincott – Global Brand and Innovation Consultancy in CPG.
HEB – Top Retailer in the SW región..

4. What We Have So FarMainData
POTENTIAL POD’s
Supermarkets = 16.000
Mass Wholesalers = 6.500
Independent Retail = 25.000
CASES/WEEK/POD
Category Leader =10.
Mangoozers =2-3.
Mangoozers Top HEB POD =5
Costco Road Shows exceded unit
and dollar threshold . 150 cases/day.
NIELSEN DATA2017
Market Size $634 MM
Package best Sellers x4 and x12
Toddler-Kids 41%
Baby Food decreasing @ -5,6%
Expertise
FOUNDER
27+ years in food industry, trading,
import/export and logistics.
MANAGEMENT
10+ years in Digital Marketing,
Category Management and Point of
Sale Execution.
TEAM
Team’s combined experience in
positive leadership, creativity, hard
work and ethics.
STRATEGIC PARTNERS
CEA, is the world’s leader in organic
mango production with all the
relevant Food certificates. Fruselva
is the largest pouch manufacturer in
the world.
Traction
CURRENT CONTRACTS
HEB Texas 114 stores.
Kehe – we are in 3/15 distribution
Centers, 30.000+ clients.
EVALUATION PHASE
Wal Mart, Sam’s, Costco TX, Publix
FL, Whole Foods FL, Albertson’s NW,
Sprouts, Basha’s Food City.
FIRST ASSESMENT PHASE
Through our main brokers and
Kehe’s account executives we have
34 new prospects that add up to
17.000 stores.

5. Market Opportunity
2017
CategorySales
US$634
Million*
CategoryLeaders
Gogo Squeeze
Private Labels
Customer Base
Supermarkets
Mass Merchants
Independent Retail
Expected Market
Share by 2025
5% = US$47,5
Million**
* Nielsen Data 2017
** Estimated Market Size 2023-2024 US$950 Million

6. Our Competition: 48% Market Share.
Category leader, Gogo Squeez and several private labels
comprise 48% market share. Private labels have l private label
brands mostly offering apple sauce based on low prices.

7. Consumer Insights.
We have taken the time and made the effort to understand the pouch
consumption occasion and the needs and desires of our clients
 Flavor combinations are limited, and apple
remains the main fruit in pouches. Flavor variety
is a big priority.
 Buyers are welcoming more exciting offers
that make the category more dynamic. Moms
want to provide snack variety to keep their kids
engaged and break up routine.
 Mango consumption has grown in the U.S.
and the fruit has crossed over to mainstream.
 Sugar is the #1 enemy for moms as they
relate it with leading to health problems.
 Snacks help moms introduce new flavors to
their kids, allowing for exploration and
development of taste.
 Snacking is often seen as an education
moment, helping kids learn how to make healthy
choices.

8. Problems to be solved….
Value Proposal
We have shifted the conversation from selling products to offering solutions.

9. Our Brand, Our Promise.
All Natural Mango Squeezables
Mango Mango Banana Mango Apple
ORGANIC CONVENTIONAL

10. Business Model: Key Revenue Streams
Direct
• Mass
Wholesalers
• Some
Supermarkets
Distributors
(Kehe – DPI –
UNFI)
• Supermarkets
• Independent
Retailers
• Wal Mart
• Costco
• Sam’s
• Bj’s
• HEB
• Sprouts
• Publix
• Kroger
• Whole
Foods
• Albertson’s

11. Market Approach & Strategy: Growing the Business
2019 – 2020
Go to Market in SW Region
TX, LA, AZ, OK
2020 – 2021
Consolidate SW - Expand
NE, SE, West + Organic
National Accounts:
Wal Mart-Sam’s
2021 -2022
Nationawide – All Regions
+ Publix, Whole Foods
New Product Development
2022-2023
Consolidate Regions +
Kroger, SEG
Launch 2nd Brand/product.
2023-2024
Consolidated Brand Offering
Reaching 5% Market Share

12. Team & Key Stakeholders
Strategic Partners
CPSM
Sales Representative
13
Broker Network
Source Logistics
Warehouse & Logistics
McAffe &Taft
Legal
Manufacturing
Partners
CEA
Globa Mango Puree Supplier
Fruselva
Global Co-Packer
Selectty Team
Luis F. Castro
Founder/CEO
Carlos De la Rosa
General Manager
Marisol Camacho
Marketing
Yisell Martelo
Logistics/Production
Waldir Rodriguez
Finance/Accounting

13. Financials
PROFIT AND LOSS 2.019 2.018 2.017
Total Income 75.529,97 139.114,10 68.790,17
Total Cost of Goods Sold 209.993,72 274.853,42 82.263,53
Gross Profit -134.463,75 -135.739,32 -13.473,36
Total Expenses 167.834,52 416.020,97 201.732,21
Net Income -302.298,27 -551.760,29 -215.205,57
SELECTTY GLOBAL FOODS USA

14. Financials Primary Investment Uses
• Product development.
• Samples and formulation.
• Packaging samples.
• Brand Development.
• Lipincott - Consumer Insights
Study.
• Nielsen Data Analysis – Market
size, specifi category insights.
• Food Trade Shows – Fees and
travel expenses.
• Brand Activation – The Booster
Club.
• Upside Radical Consulting –
Competitive Strategy
• Inventory – raw material,
packaging, warehousing.
• Building Commercial Structure –
Brokers and sales reps.

15. Financials Primary Investment Uses
Consulting
• Lipincott:
Consumer Insights.
• Nielsen: Market
Size & Category Data
• Upside: Go-to-
Market Strategy
• Booster Club:
Target Market
Promos & Demos
Product/Brand
• Formulation:
blends, size, thickness,
nutritionals
• Packaging:
capacity, caps, samples.
• Taste Test
• Image
• Brand Narrative
Sales Structure
• Food Trade
Shows: retailers,
brokers.
• Brokers
• Sales Reps
• Ecommerce
• Distribution
Inventory
• Raw Materials
• Packages
• Manufacturing
• Inventory On-
Hand in the
USA.
• Shrinkage.
$560.000$310.000$105.000$320.000

16. Product Margins by Type of Client
• CPG – Retail facts: product will be on promotion 60% of the time; retailer
markup for this category ranges from 18% to 30%; 14,5% of sales price is the
cost of servicing these accounts.
WalMart
• 23% margin for
conventional.
• 36% margin for
organic.
Club Stores
• 18% margin for
conventional.
• 30% margin for
organic.
Rest of
Supermarkets
• 44% margin for
conventional.
• 56% margin for
organic.

17. Investment Opportunity
20% Stock Option @ US $500.000
All resources will be used as cash flow.

18. Use of Investment Resources
Resources will be used for Working Capital:
1. Ingredients, Co- Packer, Inventory and Logistics.
2.Financing Trade Promotional Activities with Customers.
3.Digital Branding Marketing & Specific Trade Shows.
4.Strengthening of Sales Team to Support Growth.
5. New Product Development.

19. Thank you!
Selectty Global Foods USA
352 572 0663
+571 315 630 3411
lfcastro@selecttyusa.com – Luis Castro
jackswartcpsm@earthlink.net – Jack Swart
www.mangoozers.com