From the Stony Brook University Higher Education Careers Conference, October 30, 2015

1. LIVE TWEET THIS: Social Media
& Tech in Higher Ed
#sbuhighered @cdorso @jplei

2. #sbuhighered @cdorso @jplei
Chris D’Orso
Assistant Director, Enrollment
Communications
@cdorso
christopher.dorso@stonybrook.edu
Jacqueline Rowe
Inquiry Systems Manager
@jplei
jacqueline.rowe@stonybrook.edu

3. Who’s on social media?
Who uses social media professionally?
(what do we mean by that?)
Who’s ever:
* sent a mass email
* used a CRM
* used a CMS
* edited HTML code
* used data to make a decision
#sbuhighered @cdorso @jplei

4. In the next 50 minutes, we will discuss:
• What “tech in higher ed” means in 2015
• CRMs, CMSs, and other things you should know
• How to use social media for fun AND profit
• How not to be an idiot on the internet
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5. What is “tech in higher education?”
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6. Content Management Systems (CMS)
• Manage a website is possible without a design degree, but you
need to reach out to those who can help you.
• Go outside your comfort zone, and learn as much as you can.
• You don’t have to know HTML to be a web developer!
• Work with coders and web designers
• HTML/CSS – Text Editors and Google are your friend
• Utilize analytics and studies that already exist
• E-Expectations
• Webinars
• OmniUpdate
• Importance of Brand Consistency in 2015
#sbuhighered @cdorso @jplei

7. Customer Relationship Management programs (CRM)
• Use a CRM like Hobsons in your area to evaluate effectiveness, create
good content, and measure results
• Data-driven decisions
• Be able to report up with confidence
• Google Analytics, Email Analytics
• Evaluate your own effectiveness
• Prove your worth, but also use that to improve what you are doing
• Email is not dead
• Mobile-Friendly messaging
• SPAM
• Know when to email and when not to
#sbuhighered @cdorso @jplei

8. TIPS:
1. Learn the tools and technologies that impact your campus; if you have
career goals, then you’re going to use the technologies that impact
that world.
2. If you can talk productively about using analytics and data to drive
decisions, you will get people’s attention.
3. Adapt and improve. We often talk about helping students, but in this
field, you need to take your job to the next level by learning and
utilizing data and technology when making decisions.
#sbuhighered @cdorso @jplei

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10. GOALS, not TOOLS
ENGAGEMENT, not a BULLHORN
It’s called “social” for a reason
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11. Be part of the larger social media picture on your campus:
• Web teams (social teams)
• Picture & resource sharing
• Guidelines/Policies/Rules/Colors/Logos
• Branding/consistency
• Separation between personal and professional
• Don’t feel like you have to “own” everything
#sbuhighered @cdorso @jplei

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14. Image-Based Media
• Pictures, not flyers. Words are dumb.
• (Unless they’re in context.)
• GIFs!
• Be creative
• Let your media interact – carefully (IFTTT)
#sbuhighered @cdorso @jplei

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16. Avg Total Likes Avg Daily New Likes
Avg of 28 Days
Page Engaged Users
2014
Jan 24412 19 9129
Feb 24226 20 12182
Mar 25238 17 17063
Apr 25721 22 10094
May 26369 27 14429
Jun 26871 20 14418
Jul 27465 30 11700
Aug 28270 36 18471
Sep 29099 27 18208
Oct 29728 21 15967
Nov 30265 19 12877
Dec 30703 16 10753
2015
Jan 31153 24 10639
Feb 31793 22 12560
Mar 31545 25 7729
Apr 31685 27 12938
May 32305 27 12933
23 13068
#sbuhighered @cdorso @jplei

17. SOCIAL SHOULD BE FUN!
• Find your voice
• Join the conversation
• #sachat
• #emchat
• #higheredlive
• Conference backchannel
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18. TIPS
1. Be distinct. Make sure you’re adding something to the conversation.
2. Your school/organization/office account is NOT you, but you should
know the medium intimately before using it professionally.
3. Give credit where credit is due. Don’t misappropriate images and
words that are not your own.
4. Cats may be awful creatures, but cat pictures are always funny.
#sbuhighered @cdorso @jplei

19. DO’S AND DON’TS:
1. Don’t be an idiot.
2. Don’t create media that you don’t have the time, energy, and a content
plan to back up. Goals, not tools.
3. Do have a voice, and don’t be afraid to have fun.
4. Do embrace change, but DON’T chase trends.
#sbuhighered @cdorso @jplei

20. Chris D’Orso
Twitter Guy
@cdorso
christopher.dorso@stonybrook.edu
Jacqueline Rowe
Hobsons Queen/Tumblarian
@jplei
jacqueline.rowe@stonybrook.edu
#sbuhighered @cdorso @jplei