Getting into “The Big Dance” is one thing. But what do you do once you’re there, and how can you make sure you get the most out of it? Stony Brook University was a “Cinderella” in the NCAA basketball tournament this spring, and Chris D’Orso helped tell the story through social media. He’ll discuss how best to collaborate across departments and mobilize campus resources quickly and efficiently’ He’ll provide examples of how Stony Brook capitalized on the excitement of being suddenly thrust into the national spotlight.

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“No, YOU’RE Crying”
How Stony Brook Turned a Cinderella
Experience into Social Media Gold

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Chris D’Orso
Assistant Director, Enrollment Communications
Stony Brook University
@cdorso
@stonybrooku

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Seawolves Basketball
• 1999: Joined NCAA Division I, America East
• 2006: Finished 4-24, hired Steve Pikiell
• 2010: 22-10 (1st), lost in semifinals by 7
• 2011: 15-17 (5th), lost title game by 2
• 2012: 22-10 (1st), lost title game at home by 8
• 2013: 25-8 (1st), lost in semifinals by 2
• 2014: 23-9 (2nd), lost title game at home by 9
• 2015: 23-12 (2nd), lost title game by 1
2016: 26-6 (1st)

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#20 Jameel Warney,
now a Dallas Maverick
#10 Carson Puriefoy,
now playing in Latvia

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1. Get Your Stuff Together
2. Your People Matter
3. Reach Out
4. Overdo It!
5. Survey & Assess

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@stonybrooku
@stonybrookalum
@sbathletics
@wolfieseawolf
@stonybrookMBB
@SBU_Eats

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Chris D’Orso
Sonia Garrido
(Student
Affairs)
Elizabeth
Moon
(Campus Res)
Durron
Newman
(Campus Rec)
Taylor Kircher
(Career Center)
Christine
Noonan
(Weekend Life)
Emily Snyder
(Commuters)
Rachel
Rodriguez
(CAS)
Peter Gergen
(Bio)
Mike
Hershkowitz
(Music)
Etc.
Maureen
Robinson
(Journalism)
Chuck Taber
(SPD/Grad)
Kim Giacalone
(SPD)
Susanne Stahl
(Grad School)
Matt Colson
(Alumni/
Advancement)
Jenna Hallock
(Adv)
Marisa DiOrio
(Conferences)
Dana Haugh
(Libraries)
Kristen Nyitray
(Archives)
TBD
(Business)
Mark Lang
(SOMAS)
Chris Maio
(CEAS)
Vicki Mullin
(Medicine)
Admin
Accounts
Angela Agnello
(FSA)
(Dining)
Joan Dickinson
(Community)
Eric Olsen
(PD)
Alida Almonte
(Media)
Larry Zacarese
(EM)
Lauren
Brookmeyer
(Gov’t
Relations)
Trista Lu
(Orientation)
Kate Fullam
(Alda Center)
(DoIT)
Brian Miller
(Athletics)
@wolfie
Individual
Sports

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1. Get Your Stuff Together
2. Your People Matter
3. Reach Out
4. Overdo It!
5. Survey & Assess

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2/28 2/29 3/1 3/2
FIRST
ROUND 7pm
3/3 3/4 3/5
3/6 3/7
SEMIS 7pm
3/8 3/9 3/10 3/11 3/12
FINALS 11am
ESPN2

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2/28 2/29 3/1
MarCom staff
meeting
3/2
FIRST
ROUND 7pm
3/3 3/4
MarCom/
Athletics
meeting
3/5
3/6 3/7
SEMIS 7pm
MarCom staff
meeting
3/8 3/9 3/10
NCAA Strategy
meeting
(MarCom,
Athletics,
Student Life)
3/11
SMUG meeting
3/12
FINALS 11am
ESPN2

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1. Get Your Stuff Together
2. Your People Matter
3. Reach Out
4. Overdo It!
5. Survey & Assess

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1. Break Down Silos
2. Agree On A Plan
3. Communicate
4. Overdo It
5. Notes & Numbers

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2/28 2/29 3/1 3/2
FIRST
ROUND 7pm
3/3 3/4 3/5
3/6 3/7
SEMIS 7pm
3/8 3/9 3/10 3/11 3/12
FINALS 11am
ESPN2

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2/28 2/29 3/1 3/2
FIRST
ROUND 7pm
3/3 3/4 3/5
3/6 3/7
SEMIS 7pm
3/8 3/9 3/10 3/11 3/12
FINALS 11am
ESPN2
3/13 3/14 3/15 3/16 3/17
vs Kentucky
ESPN
9:40pm

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2/28 2/29 3/1 3/2
FIRST
ROUND 7pm
3/3 3/4 3/5
3/6 3/7
SEMIS 7pm
3/8 3/9 3/10 3/11 3/12
FINALS 11am
ESPN2
3/13 3/14 3/15 3/16 3/17
vs Kentucky
ESPN
9:40pm

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2/28 2/29 3/1 3/2
FIRST
ROUND 7pm
3/3 3/4 3/5
3/6 3/7
SEMIS 7pm
3/8 3/9 3/10 3/11 3/12
FINALS 11am
ESPN2
3pm Staff
Meeting
3/13
6pm
NCAA
Selection
Show
3/14
NCAA
Strategy
meeting
3/15
Send Chris
to Iowa?
3/16 3/17
vs Kentucky
ESPN
9:40pm

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1. Get Your Stuff Together
2. Your People Matter
3. Reach Out
4. Overdo It!
5. Survey & Assess

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2,674
2,708
2,852 2,836
2,934
3,306
2,000
2,200
2,400
2,600
2,800
3,000
3,200
3,400
2012 2013 2014 2015 2016 2017
Enrollment
Enrollment
Source: https://www.collegeraptor.com/blog/college-trends/september-madness-
how-the-ncaa-basketball-tournament-predicts-drives-college-enrollment-trends/

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• Be ready for the unexpected
• Anticipate what you can
• Content is key!
• Obtain your goal – winning isn’t everything
• Not all about you: Involve your community

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Questions?
Chris D’Orso
Assistant Director, Enrollment Communications
Stony Brook University
@cdorso
@stonybrooku