1. 7 Principles of
Digital Marketing in 2014
by
CARMEN D. ORTIZ, Ph.D., MBA

2. Principle #1: Positioning as Authority
• Trust is the “new coin”
• Google- Webmaster Tools
• Digital Press Releases
• Media Exposure - CNN Contributor
• Self-publishing ( Kindle and Amazon’s Create
Space)
• You Tube and Google Hangouts
• Panel of Experts
• Joint Venture Partners
• Social Media – Tribe engagement

3. Principle #2: Share High Value Content
• Must solve real problems of your Micro Niche
• Share Daily or at minimum weekly
• Use Multicasting – content Repurposing
• Use Panel of Experts
• Post content on Social Media
• Video Format is key
• Curate and Aggregate content created by others.
• Use tools such as www.trafficgeyser.com,
www.hootsuite and www.bufferapp.com

4. Principle #3: Ubiquity
• You must be found everywhere all the time
(blog, images, video, podcasting, social media,
forums, Kindle, News)
• Offline and Online integration
• Be a Listening post for you micro niche
• Lead the conversation via social media

5. Principle #4 – Always be Capturing Leads
• Have multiple high quality offers to give away
• Use effective Lead Capture Pages
• Use Facebook App to capture leads
• Use offline events to capture leads
• Use mobile marketing to capture leads

6. Principle #5 – Build Relationship with your Subscribers
• Use surveys to get to know subscribers
• Share high quality content with email drip
campaigns
• Provide excellent customer service
• Engage subscribers via social media
• Acknowledge and reward active fans

7. Principle #6 – Social –Mobile-Local Fusion
• Google rewards activity in social media
• Use mobile pages and apps to connect with
subscribers and fans.
• Create powerful social media profiles on
Linkedin, You Tube, Google+, Facebook and
Pinterest.
• Network with leaders of your Micro Niche in
your local community

8. Principle #7 – Test and Measure Results
• Set up Google Goals to track and monitor
conversions
• Set up split-testing campaigns with Google
Website Optimizer
• Providing ongoing monthly tracking and
conversion reports