1.
Content and toolkits covering critical thinking,
strategic planning, branding, communications,
human resources & organizational development.
academy.conceptdesign.io
Concept Design / ACADEMY /
Curated / Hosted / Directed by Ed Thompson

2.
Strategic Planning Concept Design / Academy /
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Strategic Planning | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/strategic-planning
Once you have developed a Strategy, you
can focus on establishing the following
parameters to improve your business:
Ongoing / Rational / Systematic.
This methodology raises the caliber of your
decision-making and brings many benefits to your
team and company:
Analysis & Synthesis
Communication Dynamics
Dedication & Motivation
Performance Maximization
In addition, the sustained discipline that is created
through these principles can strongly reinforce the
company's Mission & Vision.
One of the best exercises to apply this approach
with your teams is problem-solving with
SWOT/TOWS and PESTEL.

3.
Strategic Planning
Score Your Team & Organization
Concept Design / Academy /
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Category / Perspective Score Comments
Analysis & Synthesis
Exchange of Opinions 1 / 2 / 3 / 4 / 5
Action / Decision Alignment 1 / 2 / 3 / 4 / 5
Communication Dynamics
Enhanced Dialogue 1 / 2 / 3 / 4 / 5
Higher Commitment 1 / 2 / 3 / 4 / 5
Dedication & Motivation
Better Focus 1 / 2 / 3 / 4 / 5
Coordinated Teams 1 / 2 / 3 / 4 / 5
Improved Processes 1 / 2 / 3 / 4 / 5
Performance Maximization
Engagement to Succeed 1 / 2 / 3 / 4 / 5
Organizational Optimization 1 / 2 / 3 / 4 / 5
Mission, Vision & Core Values 1 / 2 / 3 / 4 / 5
Strategic Planning | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/strategic-planning

4.
Strategic Planning
Score Your Team & Organization
Concept Design / Academy /
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Category / Perspective Score Comments
Analysis & Synthesis
Exchange of Opinions 1 / 2 / 3 / 4 / 5
Action / Decision Alignment 1 / 2 / 3 / 4 / 5
Communication Dynamics
Enhanced Dialogue 1 / 2 / 3 / 4 / 5
Higher Commitment 1 / 2 / 3 / 4 / 5
Dedication & Motivation
Better Focus 1 / 2 / 3 / 4 / 5
Coordinated Teams 1 / 2 / 3 / 4 / 5
Improved Processes 1 / 2 / 3 / 4 / 5
Performance Maximization
Engagement to Succeed 1 / 2 / 3 / 4 / 5
Organizational Optimization 1 / 2 / 3 / 4 / 5
Mission, Vision & Core Values 1 / 2 / 3 / 4 / 5
Strategic Planning | Concept Design / ACADEMY / https://academy.conceptdesign.io/posts/strategic-planning

5.
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals and business objectives.
academy.conceptdesign.io
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY / https://academy.conceptdesign.io
Concept Design / ACADEMY /

6.
Join Our Community
Gain access to a powerful resource for knowledge to support your career goals and business objectives.
academy.conceptdesign.io
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY /
Concept Design / ACADEMY / https://academy.conceptdesign.io

7.
Ed Thompson, Curator / Host / Director
About Me
The Concept Design Academy is based on the numerous seminars and workshops I have delivered across decades at corporations throughout Greater APAC. These
programs have improved the efficiency of sales and marketing initiatives, along with aligning the performance of their management, employees and partners.
As a marketing consultant with advanced fluency in Japanese and 20+ years in the country, I continue to provide multinationals in the region with strategic advice
covering disciplines of public relations, market planning, business development, and influencer marketing.
Start Your Journey
You are about to gain access to a powerful resource for knowledge that will support your career goals and business objectives across a variety of disciplines.
Our content and toolkits cover critical thinking, strategic planning, branding, communications, human resources and organizational development.
The transformational frameworks you will encounter here are derived from extensive experience directing advertising campaigns, marketing promotions and digital
media initiatives across numerous industries. These include fast-moving consumer goods, fashion and lifestyle, beverages and liquor, music & entertainment, talent &
recruitment, and travel & tourism.
A Big Thanks
In addition, our international membership of business professionals continuously adds to our global body of knowledge to meet the demands we all face in a quickly
changing world.
Brand Experience
adidas, Nike, All Nippon Airways (ANA), United Airlines, Boots Cosmetics UK, Downy, Guerlain Paris, SK-II, Cadillac, Chevrolet, CitiBank, DrKW, Gillette, Schick, Crystal Head Vodka, IW
Harper, Johnnie Walker, Usquaebach Whisky, Saijo Sake, Imperial Tobacco, Mobil 1, Tiffany & Co., Hitachi, Microsoft, Ocean Park Hong Kong, Vogue Japan
Agency Experience
Hakuhodo • McCann-Erickson • Wieden & Kennedy • Beacon Communications • Ogilvy & Mather • Wunderman • NTT Advertising • Desgrippes Gobé (d/g*) • Bates Asia • J. Walter Thompson
• Weber Shandwick
Academic Instruction / Continuing Education
Temple University Japan / United International Business Schools (Tokyo Campus) / New York University (Tokyo Campus) / Nikkei Business School (⽇経ビジネススクール)
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY /
Concept Design / ACADEMY / https://academy.conceptdesign.io

8.
Marketing Strategy / Campaign Planning / Process Frameworks
Concept Design is a creative consultancy — covering branding, public relations, media management, and event
production — directed by Ed Thompson, Marketing Consultant / Founder. We deliver high-level execution from
planning to implementation on all communications and strategic business programs for global multinationals across
Japan & APAC.
Our ability to integrate design, marketing, technology and media communications elevates the reach and impact of
our client initiatives. We provide brand activation and channel engagement through these custom programs for
innovative brands seeking to fully maximize their promotional impact, lead generation and loyalty campaigns.
Staff training, team building, executive coaching and organizational development are also a part of our core
consulting focus, to assist businesses in improving their overall effectiveness.
www.conceptdesign.io
Powered By
SEMINARS / WORKSHOPS
CONTENT MARKETING
BRAND ACTIVATION PUBLIC RELATIONS

9.
Available for Mobile & Tablets
a
Copyright © Ed Thompson | Marketing Consultant / Founder | Concept Design: Strategic Market Planning
Concept Design / ACADEMY /
Concept Design / ACADEMY / https://academy.conceptdesign.io