Publicis

Paris Area, France France

Retail

Cecile is an expert in customer strategy and marketing with an early focus on Sales, Marketing, Service and Digital Transformation initiatives fed with smartdata. She has 20 years of experience in Retail, CPG or Services driven industries. Today, Cécile is working at Publicis on the design of a leading Retailer's Customer Strategy. During 3 years, she led the Customer Strategy and Marketing practice at Velvet Consulting. Crosschannel customer journey, relationship programs (B2C or B2B), trigger marketing, new mobile services and marketing ROI remained key issues at stake. Cécile sold and led client engagements with IT challenges or purely in the areas of business practices and process.