Learn what makes a good digital strategy in the public sector and the city governments. What is changing, what is the role of government, what are the phases of the digital journey and the key attributes of a successful digital strategy?

1. WHAT MAKES A
GOOD DIGITAL
STRATEGY?
COPENHAGEN
AUGUST 2017

2. DIGITAL CHANGES THE WAY GOVERNMENT OPERATES
TO HAVE LEGITIMACY IN DRIVING A DIGITAL STRATEGY, GOVERNMENT
MUST LEAD FROM THE FRONT
FROM ANALOGUE TO DIGITAL
Government asks citizens for the same
information multiple times
Government recognises each citizen
through a single ID and provides citizen-
centric services
Government is the principal provider of
public services
Government is a facilitator and
commissioner of public services
Uniform public services are provisioned
by siloed departments and agencies
Public sector organisations are flexible,
networked and purpose driven entities
Copyright © 2017 Accenture. All rights reserved.

3. THE ROLE OF GOVERNMENT
DEVELOPING AND EXECUTING THE DIGITAL STRATEGY
DIGITAL SKILLS AND
CAPABILITIES
OPEN INNOVATION PLATFORM
VISION AND VALUE
PROPOSITION
REGULATORY AND
LEGISLATIVE BARRIERS
GOVERNANCE ACROSS STATE,
REGION, MUNICIPALITIES
DIGITAL MARKET FAILURES
SYSTEMIC CHANGES ARE REQUIRED TO ENABLE THE MARKET
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4. THREE PHASES OF THE DIGITAL JOURNEY
THE NEW SCHOOL APPROACH
Phase 2Phase 1 Phase 3
DIGITAL STRATEGY DIGITAL CAPABILITIES ECO-SYSTEMS
Why and why now?
What? Where to play?
When? How much?
How?
Set up
Run
Prototype
Prove
Scale
Vision and Planning Culture and Capabilities Agile Implementation
Copyright © 2017 Accenture. All rights reserved.

5. KEY ATTRIBUTES OF A SUCCESSFUL DIGITAL STRATEGY
IT IS IMPORTANT THAT THE STRATEGY COVERS ALL FOUR COMPONENTS
DESIGN
DRIVEN
POLITICALLY
ENDORSED
VALUE
LED
ECOSYSTEM
DELIVERED
Copyright © 2017 Accenture. All rights reserved.

6. SIMON GILES
Accenture Global Cities
Managing Director
simon.w.giles@accenture.com
linkedin.com/in/simongilescities/
@peakflow
THANK YOU
CECILIE MÜLLER
Accenture Global Cities
Danish Point of Contact
cecilie.b.muller@accenture.com
linkedin.com/in/ceciliemueller/
@CecilieMuller
https://uk.linkedin.com/in/ceciliemueller
https://uk.linkedin.com/in/ceciliemueller
Copyright © 2017 Accenture. All rights reserved.