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WE MAKE SOCIAL MEDIA WORK




WWW.PROUDFIELD.COM
ABOUT PROUDFIELD


DEVELOPMENT
VIRAL APPS & SOCIAL GAMES

CONSULTANCY
SOCIAL MEDIA STRATEGY

COMMUNITY BUILDING
ON SOCIAL MEDIA & BEYOND



WWW.PROUDFIELD.COM
TIMELINE




WWW.PROUDFIELD.COM
WHY PROUDFIELD?


o    SOCIAL MEDIA IS OUR ONLY FOCUS
o    2 YEARS OF REAL EXPERIENCE IN SOCIAL MEDIA
     APPLICATION & GAME DEVELOPMENT
o    WE KNOW THE PITFALLS OUT OF OUR OWN EXPERIENCE




WWW.PROUDFIELD.COM
WWW.PROUDFIELD.COM
MYCLUB
PROUDFIELD GAME


BRAND
PROUDFIELD
NAME APP
MYCLUB
AGENCY
NOT APPLICABLE
GOAL
NIGHTCLUB MANAGEMENT GAME WITH
FULL 3D EXPERIENCE
ONLINE
MARCH 2011



WWW.PROUDFIELD.COM
NIGHTCLUB MANAGEMENT
SIMULATION GAME
UNITY PLUG-IN
MONETIZATION : Items, Gifts, Events, Gameplay, Brands
apps.facebook.com/myclubgame
www.hi5.com/friend/apps/entry/myclubgame


                                                        7
SKI RESORT MANAGEMENT GAME
SIMULATION GAME
UNITY PLUG-IN
MONETIZATION : Gifts, Gameplay, Brands




                                         8
THE VAULT
GIFT & ADVENTURE GAME
FLASH PLUG-IN
MONETIZATION : Gifts, Gameplay, Brands




                                         9
TWIX PONG
FOR TWIX

BRAND
TWIX
NAME APP
TWIX PONG
AGENCY
ENGAGE/BBDO
GOAL
ENABLE TWIX FANS TO ENJOY THEIR TWIX BREAK WHILE
PLAYING A FUN GAME OF TRADITIONAL PONG. FEATURES
HIGH SCORES AND CHALLENGES, MULTILINGUAL.
ONLINE
MARCH 2011


WWW.PROUDFIELD.COM
DJABUNGO
CASUAL GAME AGGREGATOR


BRAND
PROUDFIELD
NAME APP
DJABUNGO
AGENCY
N/A
GOAL
ENTERTAIN & CHALLENGE USERS WITH FUN
CASUAL FLASH GAMES
ONLINE
JULY 2011



WWW.PROUDFIELD.COM
MY DOLCE GUSTO MOMENTS
FOR NESTLÉ

BRAND
DOLCE GUSTO (NESTLÉ)
NAME APP
MY DOLCE GUSTO MOMENTS
AGENCY
CLEVERWOOD
GOAL
OFFER DOLCE GUSTO FANS THE
OPPORTUNITY TO ORGANIZE EVENTS, INVITE
FRIENDS AND EARN COFFEE CAPSULES FOR
DOING SO!
ONLINE
MAY 2011

WWW.PROUDFIELD.COM
GALAK MASTERMIND
FOR GALAK

BRAND
GALAK
NAME APP
GALAK MASTERMIND
AGENCY
CLEVERWOOD
GOAL
LET GALAK FANS GUESS THE NEW TASTES OF
GALAK CHOCOLATE AND REWARD THE
WINNERS!
ONLINE
APRIL 2011


WWW.PROUDFIELD.COM
MARS SHARE YOUR ENERGY
FOR MARS


BRAND
MARS
NAME APP
MARS SHARE YOUR ENERGY
AGENCY
ENGAGE/BBDO
GOAL
REACH AS MANY FANS AS POSSIBLE AND
MAKE A WISH COME TRUE!
ONLINE
APRIL 2011



WWW.PROUDFIELD.COM
STARMAKER
FOR HUMO


BRAND
HUMO
NAME APP
STARMAKER
AGENCY
NOT APPLICABLE
GOAL
PUT YOURSELF ON THE COVER OF THE 10
MOST HILARIOUS HUMO COVERS EVER!
ONLINE
MAY 2010



WWW.PROUDFIELD.COM
CORE TEAM

                     Shareholder                               Shareholder                                 Shareholder



Patrik Vandewalle                           Cedric De Vleeschauwer                       Koen Anseeuw
Founder &                                   Founder &                                    Director
President                                   CEO
PATRIK




         Masters in Engineering and Computer Sciences (University Leuven,1987)
         Senior Executive and Board positions (Econonom, Logica, CSC, Accenture)
         Entrepreneur (Skelia, ICT4.me, EurASP)
         Mergers, acquisitions and divestments
                                                      Master in Law (University Gent, 2007), Master in General Management (Vlerick, 2008)
                                             CEDRIC




                                                      Partnerships Manager at Netlog.com (Europe-based Social Network 70+ mln users)
                                                      Scouting social games & contracting gaming studios
                                                      Advisory on social gaming & monetization
                                                                                              Entrepreneur (Case Consult, AB Prodata, Skelia)




                                                                                       KOEN
                                                                                              Senior Executive positions (USWeb, MarchFirst)
                                                                                              CFO positions (Skelia)
                                                                                              VC funding & investments
                                                                                                                                                16
CORE TEAM

                  Shareholder



 Andy Van Laer                           Werner huysmans                        Bart Verwilst
 VP Marketing                            CTO                                    Operations Manager


       Marketing & sales positions (Telindus, PROCOS Group, ICT4me)
ANDY




       Entrepreneur (CMMNCTN, Butterslides.com, MarkeThink)
       Advisory on new media marketing 2.0
                                         WERNE


                                             Computer Engineering (Antwerpen, 1987)
                                           R


                                             20+ years experience in ICT management positions
                                             Senior program manager
                                             Development social apps (Social commerce, Social games)




                                                                                   BART
                                                                                          Open Source Engineer at Netlog.com
                                                                                          Hosting & data expert
                                                                                          Security & high-availability architectures
                                                                                          Entrepreneur (Verwilst Linux Solutions)

                                                                                                                                       17
OUR STUDIOS


                               Award winning Unity Studio
                               (6 people)




Flash/HTML Studio (5 people)
Easy to expand game studio




                               Unity Studio (10 people)
                                                            18

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Proudfield games company presentation 2012

  • 1.
  • 2. WE MAKE SOCIAL MEDIA WORK WWW.PROUDFIELD.COM
  • 3. ABOUT PROUDFIELD DEVELOPMENT VIRAL APPS & SOCIAL GAMES CONSULTANCY SOCIAL MEDIA STRATEGY COMMUNITY BUILDING ON SOCIAL MEDIA & BEYOND WWW.PROUDFIELD.COM
  • 5. WHY PROUDFIELD? o SOCIAL MEDIA IS OUR ONLY FOCUS o 2 YEARS OF REAL EXPERIENCE IN SOCIAL MEDIA APPLICATION & GAME DEVELOPMENT o WE KNOW THE PITFALLS OUT OF OUR OWN EXPERIENCE WWW.PROUDFIELD.COM
  • 7. MYCLUB PROUDFIELD GAME BRAND PROUDFIELD NAME APP MYCLUB AGENCY NOT APPLICABLE GOAL NIGHTCLUB MANAGEMENT GAME WITH FULL 3D EXPERIENCE ONLINE MARCH 2011 WWW.PROUDFIELD.COM
  • 8. NIGHTCLUB MANAGEMENT SIMULATION GAME UNITY PLUG-IN MONETIZATION : Items, Gifts, Events, Gameplay, Brands apps.facebook.com/myclubgame www.hi5.com/friend/apps/entry/myclubgame 7
  • 9. SKI RESORT MANAGEMENT GAME SIMULATION GAME UNITY PLUG-IN MONETIZATION : Gifts, Gameplay, Brands 8
  • 10. THE VAULT GIFT & ADVENTURE GAME FLASH PLUG-IN MONETIZATION : Gifts, Gameplay, Brands 9
  • 11. TWIX PONG FOR TWIX BRAND TWIX NAME APP TWIX PONG AGENCY ENGAGE/BBDO GOAL ENABLE TWIX FANS TO ENJOY THEIR TWIX BREAK WHILE PLAYING A FUN GAME OF TRADITIONAL PONG. FEATURES HIGH SCORES AND CHALLENGES, MULTILINGUAL. ONLINE MARCH 2011 WWW.PROUDFIELD.COM
  • 12. DJABUNGO CASUAL GAME AGGREGATOR BRAND PROUDFIELD NAME APP DJABUNGO AGENCY N/A GOAL ENTERTAIN & CHALLENGE USERS WITH FUN CASUAL FLASH GAMES ONLINE JULY 2011 WWW.PROUDFIELD.COM
  • 13. MY DOLCE GUSTO MOMENTS FOR NESTLÉ BRAND DOLCE GUSTO (NESTLÉ) NAME APP MY DOLCE GUSTO MOMENTS AGENCY CLEVERWOOD GOAL OFFER DOLCE GUSTO FANS THE OPPORTUNITY TO ORGANIZE EVENTS, INVITE FRIENDS AND EARN COFFEE CAPSULES FOR DOING SO! ONLINE MAY 2011 WWW.PROUDFIELD.COM
  • 14. GALAK MASTERMIND FOR GALAK BRAND GALAK NAME APP GALAK MASTERMIND AGENCY CLEVERWOOD GOAL LET GALAK FANS GUESS THE NEW TASTES OF GALAK CHOCOLATE AND REWARD THE WINNERS! ONLINE APRIL 2011 WWW.PROUDFIELD.COM
  • 15. MARS SHARE YOUR ENERGY FOR MARS BRAND MARS NAME APP MARS SHARE YOUR ENERGY AGENCY ENGAGE/BBDO GOAL REACH AS MANY FANS AS POSSIBLE AND MAKE A WISH COME TRUE! ONLINE APRIL 2011 WWW.PROUDFIELD.COM
  • 16. STARMAKER FOR HUMO BRAND HUMO NAME APP STARMAKER AGENCY NOT APPLICABLE GOAL PUT YOURSELF ON THE COVER OF THE 10 MOST HILARIOUS HUMO COVERS EVER! ONLINE MAY 2010 WWW.PROUDFIELD.COM
  • 17. CORE TEAM Shareholder Shareholder Shareholder Patrik Vandewalle Cedric De Vleeschauwer Koen Anseeuw Founder & Founder & Director President CEO PATRIK Masters in Engineering and Computer Sciences (University Leuven,1987) Senior Executive and Board positions (Econonom, Logica, CSC, Accenture) Entrepreneur (Skelia, ICT4.me, EurASP) Mergers, acquisitions and divestments Master in Law (University Gent, 2007), Master in General Management (Vlerick, 2008) CEDRIC Partnerships Manager at Netlog.com (Europe-based Social Network 70+ mln users) Scouting social games & contracting gaming studios Advisory on social gaming & monetization Entrepreneur (Case Consult, AB Prodata, Skelia) KOEN Senior Executive positions (USWeb, MarchFirst) CFO positions (Skelia) VC funding & investments 16
  • 18. CORE TEAM Shareholder Andy Van Laer Werner huysmans Bart Verwilst VP Marketing CTO Operations Manager Marketing & sales positions (Telindus, PROCOS Group, ICT4me) ANDY Entrepreneur (CMMNCTN, Butterslides.com, MarkeThink) Advisory on new media marketing 2.0 WERNE Computer Engineering (Antwerpen, 1987) R 20+ years experience in ICT management positions Senior program manager Development social apps (Social commerce, Social games) BART Open Source Engineer at Netlog.com Hosting & data expert Security & high-availability architectures Entrepreneur (Verwilst Linux Solutions) 17
  • 19. OUR STUDIOS Award winning Unity Studio (6 people) Flash/HTML Studio (5 people) Easy to expand game studio Unity Studio (10 people) 18