Guest speaker's presentation at the workshop: “Informing and sensitizing young European citizens on the protection of their personal data” (LDH, AEDH, EDRi, IuRe, Pangea) - Barcelona, Spain – 27 Feb. 2010.

1. The BROAD & EPHR projects
Workshop: “Informing and sensitizing young European citizens on the protection of their personal data”
(LDH, AEDH, EDRi, IuRe, Pangea – Barcelona, 27 Feb. 2010)
Cédric Laurant
Senior Research Fellow
Central European University (Center for Media and Communication Studies)

2.  BROAD means “Broadening the Range Of Awareness in Data
protection”.
 Collaborative effort of Hungarian and Dutch not-for profit
organizations, to raise awareness in the area of data protection and
information privacy by using innovative means and methods.
 3 action areas:
 Survey target groups and feed back the results to professional and
common knowledge
 Establish an Internet forum at the intersection of IT and privacy
 Produce and disseminate professional and amateur creative products, such
as video clips and “positive clichés”
 Funding: “Fundamental Rights and Citizenship” Programme of
the European Commission and consortium of project partners.
 Duration: 18 months (1/1/2009-30/6/2010).

3. Partners:

4.  CentralEuropean University: internationally recognized, non-state institution of post-
graduate education in social sciences and humanities, located in Budapest. It is
accredited both in the United States and in Hungary. CEU students and faculty
come from over 50 countries, the language of teaching is English. Its Center for
Media and Communication Studies (CMCS) is a center of excellence for
promoting media and communication studies throughout the Central and Eastern
European region.
 The Eötvös Károly Policy Institute (EKINT): located in Budapest, is aimed at
bringing together such areas of expertise that have been established in various
fields of policy research, and to develop wide-ranging policy alternatives in the
areas that have the most direct impact on the quality of the relationship between
the citizens and various levels of governance, such as transparency, accountability
in the municipal system, regional administration, and the central governmental
institutions.
 Tilburg University: is a university committed to authenticity, academic freedom, and
continuous development as well as addressing quality issues in society at national
and international levels. The Tilburg Institute for Law, Technology, and Society
(TILT), part of the Law School of Tilburg University, is one of the most
prominent Dutch research and education institutes in the area of technology
regulation. A key feature of the Institute’s research and educational programmes
is the interaction between legal, public administration and ethics experts, between
law, regulation and governance, and between legal, technical and social
perspectives.

5.  1st Action Area: face-to-face interviews and dedicated online survey
in The Netherlands and Hungary; in 2 specific target groups: IT
professionals and their principals (bureaucrats, decision makers
and business managers). The results will be fed back in both
countries and in international fora to the organizations of IT
professionals, the formation of the target groups, the internet
forum (to be established by BROAD), publications, through
intermediaries such as NGOs and ombudsman institutions and
international data protection and privacy networks.
 2nd Action Area: Internet portal: will aim at raising data protection
awareness in 2 target groups (IT professionals and the general
public). 3 languages first, then more; with separate moderated
fora, in order to enable other countries and user groups to join.
 3rd Action Area: creative products (short video clips, digital
montages, cartoons,…); purpose: show privacy and informational
self-determination as a value in the Information Society. Will be
widely distributed and should remain topical beyond the period of
the BROAD project.

6.  Purpose: explore opinion, values and attitudes of those
target groups which exert a decisive impact on the
possibilities and limitations of people’s privacy in today’s
“Information Society” (multipliers), and feeding back the
results to the target groups’ professional forums and
formation, and to common knowledge. To achieve this
objective: a) face-to-face interviews and b) dedicated online
survey in two specific target groups in two countries:
 1. IT professionals (including the ones who work in explicit
rights-restricting areas such as surveillance systems, border
control etc.) – in other words, those who are making (designing
and operating) IT systems processing personal data; and
 2. Principals, i.e. those who are commissioning these systems
and paying these IT professionals, namely
 (i) bureaucrats and decision makers, and
 (ii) business managers of service providers and operators, including
small and medium enterprises (SME)

7.  The results will be fed back in the Netherlands
and Hungary and in international forums in the
above areas:
 organizations of IT professionals
 formation of the target groups
 internet forum to be established by the present
project
 publications including ICT relevant periodicals and
conferences
 through intermediaries such as NGOs and
ombudsman institutions
 in international data protection and privacy networks

8.  Tri-lingual (English, Dutch, Hungarian) Internet portal with blog
and forum functions. Purpose: discuss, publish and share ideas
and works on the impact of new technologies on information
privacy, privacy-invasive technologies, and privacy enhancing
technologies (PETs).
 The forum aims at raising data protection awareness in two target
groups:
 1. IT professionals (including the ones who work in explicit rights-
restricting areas such as surveillance systems, border control etc.). For
them the new site would become a professional forum of scientific
publications, studies and drafts, and a forum for exchanging ideas.
Educational effect and forum to discuss, understand and develop ethical
issues in the IT profession.
 2. The general public whose members are Internet users, themselves
subjects of invasive technologies, but typically not aware of it. Is a
potential user of PETs but generally not aware of them. Site built for
general public to share and get information and obtain advice on how to
use privacy preserving techniques.
 Other languages in the future.

9.  Attract artists (professional and amateurs) to produce
video clips, digital montages, cartoons.
Dissemination through YouTube, Flickr and other
file sharing sites; available on the Internet forum
under a Creative Commons license.
 The videos are also intended for educational
purposes: they will be distributed among secondary
schools and higher education organizations. High
quality videos will also be shown at film festivals and
other cultural events.

10.  Objectives:
 Create corresponding eye-catching visual products that
present privacy and informational self-determination as
a value in the Information society;
 Reveal adverse changes or distortions in informational
power relationships and the interests behind;
 Unmask privacy-invasive behavioural patterns.
 In general, enhance audience’ sensitivity to data
protection, not only at the level of being informed but
also at the level of values and attitudes.
 Privacy-friendly “positive clichés”: other contest, to be
announced. Purpose: encourage use and dissemination
of privacy-friendly responses, behavioural patterns to
the existing political and business slogans and other
stereotypes influencing formation of opinion and mass
culture.

11.  1. “Nail Polish”
 2. “Heavy Birthday”
 3. “Flower Power”
 4. “Dreamguy”

12. Video clip available at http://www11.zippyshare.com/v/27194377/file.html

13. Video clip available at http://www40.zippyshare.com/v/9771005/file.html

14. Video clip available a http://www4.zippyshare.com/v/97321173/file.html

15. Video clip available at http://www36.zippyshare.com/v/40057489/file.html

16.  Pizza
ordering: http://www.aclu.org/pizza/images/screen.swf
 German flash animation about surveillance: http://panopti.com.onreact.com/swf/
 PRIME educational animation series: http://blues.inf.tu-dresden.de/prime/
EUT_Tutorial_V0/movie/prime.swf
 Two videos about identity theft: www.ico.gov.uk/upload/images/flash_test/
coi_psf5510_040_mpeg1.mpg; www.ico.gov.uk/upload/images/flash_test/
filler_ad_wrong_info.mpg
 Norwegian videos and animations for 9–13 years of age: http://www.dubestemmer.no/en/
Downloads/Ages_9-13/; for 13–17 years of age: http://www.dubestemmer.no/en/
Downloads/Ages_13-17/
 US privacy-related videos: http://epic.org/privacy_video/
 Secondary school scene: http://youthforhumanrights.org/watchads/view/psa12_h.html
 One video for each of 30 human rights: http://youthforhumanrights.org/watchads/
 “Nothing to hide”: http://www.youtube.com/watch?v=PoYF1q68OFc
 He did not show his ID card: http://www.youtube.com/watch?v=AyvrqcxNIFs
 Homeland security: http://www.youtube.com/watch?v=BGrji2bIiG8
 Google Master Plan: http://www.youtube.com/watch?v=9zKXCQpUnMg
 “The Spies Who Love You” http://www.markfiore.com/spies_who_love_you_0
 A compilation of videos, animations and cartoons: https://www.prime-project.eu/
community/humor/

17.  1. Survey and feedback: survey is being conducted among IT
professionals in the Netherlands and Hungary about their
views and knowledge regarding the handling of personal data.
1.700 responses have been received so far from the two
countries together. We also conducted in-depth interviews; the
result of the analysis will be publicly available before the
summer.
 2. Internet forum: still not visible, but engine and basic set of
functions almost ready. The three-language portal expected to
become public also before the summer.
 3. Creative genres: we have two main areas: an amateur contest
and professional video clips. The professional clips are ready,
including 4 original scripts, one in separate Hungarian and
English versions, and one as the completely re-made
Hungarian version of an existing English animation (the
famous ACLU pizza video).

18.  The Eötvös Károly Policy Institute, as a participant of the international
project BROAD, invites groups and individuals to produce creative works,
without limitations to choice of genre, under the following conditions:
 Theme: present privacy and self-determination over personal information
as a value. The works may present both the negative examples of real or
virtual voyeurism, surveillance, identity theft, naive uses of social
network sites, cheating techniques on the internet, and the positive
examples of respecting other people’s privacy.
 Target audience: Dutch and international; special emphasis on young
people and internet users.
 Genre and format: any visual genres, e.g. videoclip, photo, traditional
graphics, digital montage, multimedia, as well as other works
implemented in a reproducible (recorded or performable) manner;
analog or digital format.
 Use: Freely available; protected by a Creative Common license.
 Deadline: summer 2010.
 Info & questions: http://www.broad-project.eu; info@broad-project.eu.

19.  The “European Privacy and Human Rights”
project builds upon the legacy of EPIC's
publication Privacy & Human Rights, the world’s
most authoritative survey on privacy regulations
and developments worldwide, established 12
years ago and available in English as a printed
and online publication (http://
www.privacyinternational.org/phr).

20.  Funding: European Commission’s "Fundamental
Rights and Citizenship” Programme (2007-2013) –
Specific Transnational Projects.
 Duration of the project: 18 months; started on 1 Feb.
2010.
 Applicant: Privacy International (London, UK).
 Partners: Center for Media and Communications
Studies (“CMCS”), Central European University
(“CEU”) (Budapest, Hungary).
 Associate partner: Electronic Privacy Information
Center (“EPIC”) (Washington, D.C., U.S.A.).

21.  Inform and raise Europeans’ awareness about privacy and data
protection.
 Survey national privacy laws and improve the coverage of privacy
regulations and developments at the EU level; provide a digest on
policy trends on privacy in Europe; highlight best practices, and
shed light on areas subject to improvement.
 Strengthen civil society and facilitate further engagement, with a
survey and awareness campaigns, as well as encourage an open
dialogue.
 Strengthen a EU-based hub of collaboration networks of privacy
experts and advocates by promoting a collaboration between the
project partners and EU Member States’ contributors from
academia, public authorities, and civil society.
 Use innovative dissemination and awareness-raising strategies in
order to reach out to new target groups.

22.  3 action areas:
 1) Research: map European privacy laws and recent
developments; then summarise the trends in the light of
the right to privacy;
 2) Dissemination: disseminate information and publish it
on multiple online and offline platforms; and
 3) Awareness-raising: develop innovative awareness-
raising campaigns to be launched at the European Data
Protection Day on 28th January 2011.

23.  Action Area 1 – Research: The EPHR project
contributes to the existing EPIC’s Privacy & Human
Rights survey by coordinating and editing input and
updates for the EU country reports (all 27 EU
Member States) + the ECTA countries (Iceland,
Norway, Switzerland and Lichtenstein) + all EU
candidate countries (Croatia, Macedonia, and
Turkey). Country reports will all be drafted and
updated in English, then translated into the country's
official language and accompanied by a summary of
pan-European trends and a comparative analysis of
policy implications with practical policy
recommendations, and privacy ranking (charts and
maps).

24.  Action Area 2 – Dissemination: The EPHR project will
disseminate the survey through traditional offline
and modern online publishing platforms that will be
accessible to multiple devices including mobile
devices and handhelds. Each covered country will be
offered in its national language(s) on an online
portal, together with further information relevant in
the national context, on institutions and useful links,
as well as the opportunity for interaction.

25.  Action Area 3 – Awareness-raising: is dedicated to the
development of innovative awareness-raising
campaigns intended for the European Data
Protection Day on 28th January 2011 with the aim of
raising awareness offline and online. The EPHR
project shall illustrate concepts related to privacy so
as to offer a more concrete experience for European
citizens than what is usually the case. Examples
include tools and applications that would:
 Visualize routing of IP packets online and linking the
technical concept to the applicable laws in concerned
Member States;
 Simulate biometric identification and radio frequency
identification;
 Illustrate the use of location data originating from users’
mobile devices.

26.  The EPHR Project aims at broadening and
improving the EPIC’s survey in various ways:
 1) by translating country reports in the language of each
country;
 2) by promoting the survey and an Internet portal to
new target groups:
 all European Union citizens who do not understand
English, by translating the survey in all EU languages;
 target countries via their data protection authorities, civil
society organizations, higher education institutions and
other relevant multipliers like social networks;
 users of mobile devices and other platforms, by establishing
multi-platform distribution strategies;
 the general public, through awareness campaigns.

27.  3) by providing a common methodology and scope:
through a unified approach, state-specific policy and
legal frameworks, as well as developments, become
comparable and pan-European trends in the field of
privacy can be identified more easily. This will be
accomplished with the EPHR summary and privacy
ranking through charts and maps, therefore allowing for
a pan-European overview of the subject matter.

28.  As a result of the EPHR project, accurate and high quality
information about the state of European privacy and data
protection legal framework and recent developments will
be at the fingertips of all Europeans, in English and in the
language of each EU member state for its respective
country report. A summary will wrap up the country
reports and present policy analysis and recommendations.
It is expected that the dissemination and awareness-raising
strategies will significantly enhance access to the survey.

29.  The EPHR Project aims to contribute to the European
Commission’s “Fundamental Rights and Citizenship”
Programme by :
 Informing and raising awareness about the fundamental right to privacy
and its exposure to limitations;
 Independently monitoring privacy laws and development, including
legislation that impacts the scope of privacy, and recent judicial
activities;
 Reaching
out and improving the reporting on privacy developments in
new Member States and accession countries;
 Strengthening civil society, in particular a network of national contributors
and experts, and encouraging an open, transparent and regular dialogue
with it in respect of fundamental rights;
 Improvingthe liaison with national data protection authorities, the
European Data Protection Supervisor, the Article 29 Working Party and
the European Union Agency for Fundamental Rights; and
 Informing
policy makers about the best and worst practices identified in
the EPHR summary report and pan-European trends.

31.  PrivacyInternational (PI) is a human rights group formed in 1990 as a
watchdog on surveillance and privacy invasions by governments and
corporations. PI is based in London, England, and has an office in
Washington, D.C. We have campaigned across the world to protect
people against intrusion by governments and corporations that seek to
erode this fragile right.
 The Center for Media and Communication Studies (CMCS) is a research
center at the Central European University (CEU) focused on advancing
media and communication scholarship throughout Central and
Eastern Europe and beyond. It produces scholarly and practice-
oriented research addressing academic, policy and civil society needs.
 The Electronic Privacy Information Center (EPIC) is a public interest
research center in Washington, D.C. It was established in 1994 to focus
public attention on emerging civil liberties issues and to protect privacy,
the First Amendment, and constitutional values.

32.  This presentation is available at http://blog.cedriclaurant.org
(under “Presentations”)
 BROAD Project web site: http://www.broad-project.eu.
 BROAD videos:
 http://www11.zippyshare.com/v/27194377/file.html (“Nail Polish”)
 http://www40.zippyshare.com/v/9771005/file.html (“Heavy Birthday”)
 http://www4.zippyshare.com/v/97321173/file.html (“Flower Power”)
 http://www36.zippyshare.com/v/40057489/file.html (“Dreamguy”)
 CMCS’s presentation of the EPHR Project: http://
www.cmcs.ceu.hu/research/privacy-and-freedoms
 EPIC’s publication Privacy & Human Rights: http://
www.privacyinternational.org/phr

33.  Cédric Laurant
 E-mail: info [at] cedriclaurant [dot] org