CEE Media Release on The Next Gen Workforce Revolution - 13 January 2015

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FOR IMMEDIATE RELEASE
Contact: Prof Sattar Bawany
CEO, Centre for Executive Education
Tel: (65) 6789 0977 Fax: (65) 6789 0911
sattar.bawany@cee-global.com
The Next Gen Workforce Revolution:
Meeting Challenges and Expectations of Gen Y and Z
Findings reveal Gen Z is realistic, less motivated by money and more loyal compared to Gen Y.
(Singapore, January 13, 2015) -- The Centre for Executive Education (CEE), today announced
results from the first comparative study in Singapore to focus on attitudes, behaviours and the
workplace preferences of both Generation Y (ages 20 to 34) and Generation Z (ages 16 to 19). Key
takeaways from the findings show:
 Gen Y seeks career growth and advancement whereas for Gen Z job satisfaction is a
priority.
 Gen Z prefers greater workplace flexibility, better balance between their work and home life
with telecommuting facilities or a work-from-home arrangement, whereas Gen Y favours
traditional hours and method of working.
 95% of Gen Z and 85% of Gen Y cited their ideal manager as a coach or mentor figure.
They also expect their leaders to be effective communicators and good listeners.
 75% of Gen Y and Z indicated they expect to remain with an organisation for less than five
years. Gen Z generally expects to stay in their current position for at least 3 to 5 years. Gen
Y, however, is less hopeful.
 While both generations value company leadership and employer’s branding, job titles and in-
house training are not major areas of consideration for them.
 Gen Y tends to switch jobs if they are promised higher pay, while Gen Z is more swayed by
better perks and benefits.
 Gen Y favours working with a supervisor that they can respect and learn from, Gen Z places
working with people they enjoy as a top priority for an ideal work environment.
 Both Gen Y and Z involve themselves in causes outside work. They are drawn to
organisations that are socially responsible.
According to Professor Sattar Bawany, CEO of Centre for Executive Education (CEE), who is also
the Principal Investigator for the Research, the study highlight attributes that distinguish Gen Z and
Gen Y employees from a talent management perspective. “This study provides an insightful picture
and practical recommendations of what Singapore employers can use to inspire, motivate and
engage this newest generation as part of their overall talent recruitment and retention strategy.”
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Entitled “Inspiring Your Future Workforce: How to Lead and Engage Gen Y and Z Effectively” the study
queried both Gen Y and Z respondents whose views were obtained via an online survey and with
the results further validated during focus group interviews. The study both confirmed and dispelled
stereotypes about Gen Y who are also known as the Millennials - who increasingly are making up a
larger part of the today’s workforce; and also shed new insights on Gen Z who are on the verge of
joining the corporate world.
“Managers should be authentic and lead from the front and by example or adopt servant leadership,
instead of a commanding or directive style. These younger generations need guidance through
coaching and mentoring rather than control and micro-management. A highly engaging and
interactive management style characterised by open communication works best for this generation.”
says Bawany.
He notes that in light of the desire of both generations to be involved in activities and initiatives
related to various societal issues, employers are recommended to tap into that interest by involving
them in charitable activities. Come up with a sabbatical policy that would allow these employees to
embark on paid leave in support of worthwhile causes.
Additionally he says “Flexibility is vital to managing Gen Y and Z, especially if your organisation
comprises a multigenerational workforce. By understanding these next generations of employees and
adapting your management styles accordingly, you can effectively harness their potential while
maintaining the loyalty of other staff, thus effectively attracting and retaining employees, building
high performance teams, dealing with change and increasing employee engagement.”
About CEE’s ‘Inspiring Your Future Workforce’ Study
The Research aims includes identifying the unique values and belief systems that Gen Y and Z
embody, their attitudes to work and life, their highly ambitious and inquisitive nature, and how to
best fit them in organisation locally and around the world in the context of today’s economic reality
and diverse workplace.
Survey data was collected from 304 respondents from both Gen Y and Z in Singapore during the
period of September 2014 to January 2015. Their views were obtained via an online survey and the
results were further validated during focus group interviews.
Request for copies of the Research Report can be submitted to research@cee-global.com
About Centre for Executive Education (CEE)
Centre of Executive Education (CEE) is a premier network of established human resource
development and consulting firms around the globe which partners with clients to design solutions
for leaders at all levels who will navigate the firm through tomorrow's business challenges. CEE
suite of executive development programs includes talent management & succession
planning, management & leadership development, executive coaching, CEO and board mentoring
and advisory services. CEE assists corporate leaders and small business owners to optimize their
performance and accomplish their business and professional objectives.
For more information, visit www.cee-global.com
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