The document proposes an interactive experience called the "Festival du Mot" that allows users to collectively create memories. Users would be able to share souvenirs like songs, videos, and pictures on the website or app. The app would also offer immersive excursions where users can be guided through and comment on shared souvenirs. The goal is to plunge many people into an unexpected yet personal and collective experience by awakening memories and nostalgia. The project takes inspiration from Georges Perec's book "I Remember" about collecting personal yet shared memories from one's childhood.

1. FESTIVAL Take part to the creation
DU MOT of a collective memory
Virtual
and plunge into an
2009 interactive experience.
ENGLISH PRESENTATION

2. introduction
briefing | the word of 2009
THEME AND RESTRICTIONS
» programmation, design » 2 multimedia devices
and development
of the next edition of the « festival du
mot 2009 » about the word that best
represents the past year,
for the general public
website mobile app
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

3. introduction
briefing | the word of 2009
SOCIAL NETWORKS CROWDSOURCING
Users on Facebook Users on Twitter Google Wave Mindmeister
(in millions) (in millions)
40
350
200
10
2008 2009 2008 2009
Source : facebook.com Source : twitter.com
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

4. introduction
briefing | the word of 2009
3D-ANIMATION MOBILE APPLICATIONS (AUGMENTED REALITY, GEOLOCALIZATION)
Avatar 3D
Mobile phone Millions of iPhone apps
in France downloaded
25 %
75 %
smartphones
other mobile phones
Source : zone-numerique.com
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

5. pitch
definitions | goal and targets | inspiration
» festival du mot » the word : virtual
a festive event something impalpable but its representation
to question and awake the senses is possible in each imagination
of a large public representation peculiar for everyone,
but similar on the scale of a group
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

6. pitch
definitions | goal and targets | inspiration
» goal » targets
to plunge a lot of people in an • to touch everybody by awaking their
unexpected experience, both souvenirs
personal and collective • to move by inspiring nostalgia
• users will be both actors and
directors of the festival
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

7. pitch
definitions | goal and targets | inspiration
LITERARY INSPIRATION
» I remember, Georges Pérec
a collect of short souvenirs of his childhood :
« personal and shared memories, things
that are or not incidental in life, momentarily
significant and then often practically lost. »
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

8. INSPIRED BY THE WORK « I REMEMBER » BY GEORGES PÉREC,
THE MAIN IDEA OF OUR PROJECT IS TO
ALLOW USERS TO CREATE A COLLECTIVE MEMORY
BY SHARING THEIR OWN SOUVENIRS
AND PLUNGING INTO THE MEMORIES OF THE
FESTIVAL COMMUNITY.

9. design
concept model | concept boards
CROWDSOURCING SPACE APP SPACE
« SOUVENIRS EXPLORER » « MOBILE EXCURSION »
USER
VISITOR see the instructions
LOGGED IN
website download the app
tweetbox
see and filter
songs, videos, pictures add
comment
share
tweetbox
localize
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

10. design
concept model | concept boards
IMMERSIVE SPACE
« IPHONE APPLICATION »
EXCURSION SHARE
MODE MODE
iPhone
create
an excursion add
be guided localize
 see souvenirs
update twitter
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

11. design
concept model | concept boards
SOUVENIR
trip, pieces
secrets, magic
nostalgia
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

12. design
concept model | concept boards
CHILDHOOD
lightness,
imagination,
air
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler

13. Cécile Ormel
design and technic direction
Céline Kniebihler
design and art direction
projet-jemesouviens.blogspot.com
twitter.com/FestivalDuMot09