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Why You Should Have a Digital
Marketing Strategy
Are you looking to start your online business?  Looking to get customers from the virtual world? If
your answer is YES then it's time to pick best digital marketing company to give you best results
with your online business.
The digital marketing can bring you more customers than the traditional marketing or
running your business just for your regular customers while ample of customers waiting for
you to contact them on Search Engines.
7827742414
info@webbraininfotech.co
m
Design a Successful Digital marketing
Campaign forYour Business
We believe in structured strategies to make a customer cycle for Businesses (New Customers and Returning
Customers). Unlike other companies, we don’t just focus on traditional SEO strategies but follow the proven
methods.
7827742414
info@webbraininfotech.co
m
What is Digital Marketing?
• Search Engine Optimization
(SEO)
• Online Ads (PPC/CPM)
• Email Marketing
• Social Media
• Conversion Optimization
• Data Analysis
7827742414
info@webbraininfotech.co
m
Our Digital Marketing
Services Include:
• On page Optimization: To make website more Google friendly, User friendly
and fix all the errors those Google don’t like.
• Off Page Optimization: To promote website in the virtual world with Blogs,
Articles, Press releases,Typographic Images, Brand Images, Image Blogs, Offers,
Celebrations etc.
• Content Marketing: To promote website with engaging content on Business
Directories, Forums, Business portals, Social Media Profiles.
• Branding: To brand the business with typographic images, News, offers Reviews,
Reputation Managements, and Query Replies etc.
7827742414
info@webbraininfotech.co
m
• Social Media Promotion: The social Media Promotion
includes the regular Snippets and micro blogs on Facebook,
LinkedIn, Google+,Twitter, Pinterest, Instagram, Quora etc.
• Loading Speed: To decrease the loading speed of the website
so it will open quickly on the users end. It will also decrease the
bounce rate of visitors.
• Bounce Rate: To keep an eye on the Google Analytics
accounts and Google Webmaster Accounts to check every
aspect that cause bounce rate and work to reduce it.
7827742414
info@webbraininfotech.co
m
What is SEO?
• Search Engine Optimization (SEO)
• The efforts revolving around trying to get a site/page to show
up (rank) or increase rank within a Search Engine Results
Page (SERP)
7827742414
info@webbraininfotech.co
m
SERP
1
2
3
4
Shopping
Images
7827742414
info@webbraininfotech.co
m
SEO vs PPC
PPC
SEO
7827742414
info@webbraininfotech.co
m
SERP a bit deeper
SEO
Search phrase in the title of the page
7827742414
info@webbraininfotech.co
m
Result Elements
Title
URL
Description
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info@webbraininfotech.co
m
Which do you use?
7827742414
info@webbraininfotech.co
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Why is Google the best?
7827742414
info@webbraininfotech.co
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History of Search
• Lycos, Dogpile, Excite
• Altavista circa 1995
• Google circa 1998/2000
The authority algorithm
7827742414
info@webbraininfotech.co
m
SEO Ranking Factors
45%
10%
45%
Content Code Links/Social
7827742414
info@webbraininfotech.co
m
Code
7827742414
info@webbraininfotech.co
m
Code
• No Tables
• Fast
• Semantic Code
• Hierarchical
7827742414
info@webbraininfotech.co
m
Specific Code
• Meta Keywords
• Title
• Meta Description
7827742414
info@webbraininfotech.co
m
Content
7827742414
info@webbraininfotech.co
m
Keywords
• User terms vs marketing
terms
• Often Questions
• Title a page and write to it
• EX: Keyword “Adopt a Pet”
• Where can I Adopt a Pet?
7827742414
info@webbraininfotech.co
m
The King of On-Page
• <Title>
• URL
• <h1>
7827742414
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Other important Locations
• <h2>,<h3>, <h4>, <h5>, <h6>
• <img src=”keyword” />
• <img alt=”keyword” />
• <li>keyword</li>
• <b>, <strong>, <i>, <em>
• <p>keyword</p>
7827742414
info@webbraininfotech.co
m
Links/Social
7827742414
info@webbraininfotech.co
m
Back to Authority
• Popular/Authoritative sites
are worth more
• Very difficult, any easy/paid
link strategies get found out
7827742414
info@webbraininfotech.co
m
Social is the new player
• Shares
• Likes
• Comments
• Followers
• RTs/Mentions
• Links
7827742414
info@webbraininfotech.co
m
Authority Still Matters
• A mention or a follow from an influencer will do more than
a mention or a follow from me
7827742414
info@webbraininfotech.co
m
SEO Ranking Factors
7827742414
info@webbraininfotech.co
m
Remember, SEO has a place
SEO SocialLinks EmailWOMOffline Ads
7827742414
info@webbraininfotech.co
m
Questions?
We’re
Hiring!
7827742414
info@webbraininfotech.co
m
Contact us  today to know
more about our Internet
Marketing Services
7827742414
info@webbraininfotech.co
m
Dist r ibut ed by Web Brain I nf oTech
Media Cont act :
Company Name: Web Br ain I nf oTech
Cont act Person: Rahul
Email: inf o@webbraininf ot ech.com
Phone: +91-782-774-2414
Address: 40, 1st Floor , Hasanpur Village
Cit y: New Delhi
St at e: Delhi
Count r y: I ndia
Websit e: www.webbraininf ot ech.com

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Why You Should Have a Digital Marketing Strategy? | Web Brain InfoTech