Vodafone originated from the name "voice data fone" and was founded in 1991. It is a public telecom company headquartered in the UK with Gerard Kleisterlee as Chairman and Vittorio Colao as CEO. Vodafone offers various products and services including mobile plans, devices, and international roaming. It operates in multiple countries and has faced regulatory issues including tax and antitrust disputes in markets like India and Europe. Vodafone's business is impacted by technological advances in mobile networks as well as macro factors such as demographic trends, economic conditions, and political and regulatory environments in its various markets.

2. ORIGIN OF VODAFONE
 The nameVodafone comes from voice data fone.
 Head Office is situated at Newbury, Berkshire, United
Kingdom.
 It is a public limited telecom company.
 The main back-bone ofVodafone is Gerard Kleisterlee
(Chairman) &Vittorio Colao (CEO).
 It was found at 1991

3. PRODUCTS & SERVICES
 Freedom Packs,Vodafone at Home,Vodafone 710 andAmobee
Media Systems.
 Products promoted by the Group includeVodafone live!,Vodafone
Mobile Connect USB Modem,Vodafone Connect to Friends,
Vodafone Eurotraveller.
 Safaricom, which is part owned byVodafone and the leading
mobile communication provider in Kenya, launched a mobile
payment solution developed byVodafone.
 M-Paisa was targeted as a vehicle for microfinance institutions'
(MFI) loan disbursements and repayments, alongside business to
business applications such as salary disbursement.
 Vodafone has also been active in m-Health from a philanthropic
perspective.

4. SCHEMES
 Vodafone completed its purchase ofAirTouch
Communications, Inc. and changed its name to Vodafone
Airtouch plc.
 In order to gain anti-trust approval for the merger,Vodafone
sold its 17.2% stake in E-Plus Mobilfunk.
 The Euro approved the merger inApril 2000 whenVodafone
agreed to divest the 'Orange' brand, which was acquired in
May 2000 by FranceTélécom.
 In January 2006, Indonesia, Malaysia, and Sri Lanka were
added to theVodafone footprint asVodafone Group signed a
partner network agreement withTelekom Malaysia.

5. MICRO AND MACRO
ENVIRONMENTAL FACTORS

7. MICRO ENVIRONMENTAL FACTORS
THE
COMPANY
SUPPLIERS
INTERMEDIARIES
CUSTOMERS
COMPETITORS
PUBLICS

8. Employees
Finance
Research and Development
Operations
Purchasing
Accounting
THE COMPANY

9. EMPLOYEES

10. SixAreas of Focus:
People
Customer Obsession
Global scale
Operational excellence
Supplier relationship management
Sustainable supply chain
SUPPLIERS

11. SUPPLIERS
TheVodafone Supply chain management team consist of three
areas:
 Vodafone procurement company
 Operations team
 Enablers team

12. MARKETING INTERMEDIARIES

13. MARKETING INTERMEDIARIES
Vodafone India’s unique distribution capabilities
•Zonal structure
•Associate distributor model
•Exclusive rural retail-mini stores
•Management information tools at the individual POS level
•Cellsite-based analysis and geo mapping
•Best practice sharing between circles

14. Vodafone Outlets

15. CUSTOMERS

16. COSUMER:
Prepaid
Postpaid
BUSINESS:
IntegratedWireline Communication
MobileWorking
Voice and Messaging
CUSTOMERS

17. COMPETITORS

20. Mobile Health
Social Factors
PUBLICS

21. Base station
Hybrid solutions : diesel generators and
batteries
Deployed fuel catalyst; reduction 8-10%
carbon reduction
Non air condition environment

22. The ReSolve campaign
 NGO‘s PLAN @ EARTH in kochi
 Partnership with Supply Chain Management
 Resulted in recycling of more than 4000kg of waste paper

23.  Chennai circle
 Awareness program at theAnnual science expo of chettinad
vidyashram school
 Waste management programs
 Helped in the collection of 41,410 kg of food waste
 350 kg of compost

24.  Kolkata circle
 South Asian Federeration for Environment (SAFE)
 Educate the employees and Empower the community
 Segregation of waste and manufacturing of products made
from the recycled materials
 Use of eco friendly products like pen case ,trays , shopping
bags.

25. Road Safety
 Two wheeler driving lessons for employess
 Responsible use of mobiles

26. MACRO ENVIRONMENT
DEMOGRAPHIC
ECONOMIC
NATURAL
TECHNOLOGICAL
POLITICAL
CULTURAL

27. Research and development (R&D) is a driving force behind economic
growth, job creation, innovation of new products, and increasing quality
of products.
Mobile technology is advancing all the time to provide new services,
better coverage and higher speeds. Current technologies available to our
customers include GSM, 3G,Wi-Fi, and femtocells.
TECHNOLOGICAL

28. Wireless networks are commonly used to create cable-free
computer networks, to connect to the internet and to connect
electronic items from mobile devices and games consoles toTVs
and DVD players.
Wi-Fi and wireless devices use similar RF signals to mobiles and
base stations, and the same concerns over health and well-being
have been raised.
WIFI

29. A femtocell is a low-power wireless access point that provides localised 3G
coverage.
‘Femto’ means one quadrillionth in the metric measurement system, in the
same way that‘deci’ means a tenth and‘centi’ means one hundredth.
Femtocells do not literally cover an area a quadrillionth of the size of a
regular base station, but are essentially very small versions of the same
thing.
They look similar to a wireless internet router and are straightforward to
install at home or the office.
Femtocells can improve coverage by connecting to theVodafone network
using an existing broadband connection.
FEMTOCELL

30. Resent news of Tax dispute
POLITICAL

31.  India has accepted British telecom majorVodafone Group
Plc's proposal to hold "informal" talks to decide a set of
"mutually agreed rules" to settle the Rs 20,000-crore
withholding tax dispute between the two parties, a person
familiar with the matter said.
 "The government has also consented toVodafone's proposal
of holding these informal talks within the country (India) and
asked the company to nominate a representative at the
earliest," the person told ET, asking not to be named,The
person added that the government wrote a letter of
acceptance to the company last week.

32. INDIA has a diversified cultural
Call rates
Cricket scores
CULTURAL

33. THANK YOU