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WD-40 SAVES TIME
                    WITH IMPROVED
             DOCUMENT MANAGEMENT
About: WD-40 Company                                                  Solution: Improved Document Management with
WD-40 Company is a global consumer products company                   Central Desktop
dedicated to delivering unique, high-value and easy-to-use
solutions for a wide variety of maintenance needs of “doer” and       Paige Perdue, Director of Digital Marketing, along with the help
“on-the-job” users by leveraging and building the brand fortress      of WD-40’s digital marketing agency, Geary Interactive, managed
of the company. The company markets three multi-purpose               the process of evaluating various file-sharing solutions. They
maintenance product brands – WD-40®, 3-IN-ONE® and BLUE               began a very thorough search for a new tool including surveying
WORKS® – and eight homecare and cleaning product brands.              WD-40 employees about which features they would most like
                                                                      to see in the tool. After reviewing five different solutions, WD-
www.wd40company.com                                                   40 selected Central Desktop for its robust feature set including
                                                                      functionality such as search, thumbnail view, file preview and the
Challenge: Replacing a Legacy Custom Built Extranet                   ability to print files directly to a FedEx Office location.

WD-40 was previously using a custom built extranet to share           After WD-40’s files were migrated into Central Desktop, the
files with its sales team. The extranet was available for the sales    solution was rolled out to the entire company. Each of WD-
team to access and download sell sheets, program calendars,           40’s products was set up with its own branded workspace
product spec sheets and other marketing collateral. WD-40 had         that housed information such as sales collateral, logos, market
been using the extranet for 6 years but began to find that it was      research and press clippings in separate folders. Additionally,
quite dated with very limited functionality.                          WD-40 had a workspace for information not related to a specific
                                                                      brand, as well as a general area with for forms, product claim
WD-40 considered switching to SharePoint because its                  support documentation, reports and a new product development
UK office used it, but ultimately decided that SharePoint              area.
was too expensive and didn’t have a lot of the flexibility the
team required. WD-40 then decided to begin the process of             Organizing WD-40’s files this way made it incredibly easy to
evaluating other tools to find a replacement for its custom built      locate specific files. Paige estimates that using Central Desktop
extranet.                                                             allows employees to find a file at least twice as fast compared to
                                                                      using WD-40’s previous extranet system. Going forward, WD-40
                                                                      plans to gradually roll out additional Central Desktop features
                                                                      that will help consolidate the company’s tools for maximum
                                                                      efficiency.




                            “Using Central Desktop                         Big Wins
                            saves our marketing team
                                                                           • Created a highly organized document
                            time because people can
                                                                             management system for marketing materials
                            self-serve. They don’t have
                            to come to us to look for                      • Locating a file became twice as fast
                            files anymore”                                  • Thumbnail view and file preview made it easier to
                                                                             locate the correct file quickly
                             ~ Paige Perdue, Director of                   • Branded workspaces for each WD-40 product
                                      Digital Marketing                      helped maintain brand consistency




                                                   866-900-7646 | www.centraldesktop.com

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WD-40 Saves Time with Online Document Management

  • 1. WD-40 SAVES TIME WITH IMPROVED DOCUMENT MANAGEMENT About: WD-40 Company Solution: Improved Document Management with WD-40 Company is a global consumer products company Central Desktop dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of “doer” and Paige Perdue, Director of Digital Marketing, along with the help “on-the-job” users by leveraging and building the brand fortress of WD-40’s digital marketing agency, Geary Interactive, managed of the company. The company markets three multi-purpose the process of evaluating various file-sharing solutions. They maintenance product brands – WD-40®, 3-IN-ONE® and BLUE began a very thorough search for a new tool including surveying WORKS® – and eight homecare and cleaning product brands. WD-40 employees about which features they would most like to see in the tool. After reviewing five different solutions, WD- www.wd40company.com 40 selected Central Desktop for its robust feature set including functionality such as search, thumbnail view, file preview and the Challenge: Replacing a Legacy Custom Built Extranet ability to print files directly to a FedEx Office location. WD-40 was previously using a custom built extranet to share After WD-40’s files were migrated into Central Desktop, the files with its sales team. The extranet was available for the sales solution was rolled out to the entire company. Each of WD- team to access and download sell sheets, program calendars, 40’s products was set up with its own branded workspace product spec sheets and other marketing collateral. WD-40 had that housed information such as sales collateral, logos, market been using the extranet for 6 years but began to find that it was research and press clippings in separate folders. Additionally, quite dated with very limited functionality. WD-40 had a workspace for information not related to a specific brand, as well as a general area with for forms, product claim WD-40 considered switching to SharePoint because its support documentation, reports and a new product development UK office used it, but ultimately decided that SharePoint area. was too expensive and didn’t have a lot of the flexibility the team required. WD-40 then decided to begin the process of Organizing WD-40’s files this way made it incredibly easy to evaluating other tools to find a replacement for its custom built locate specific files. Paige estimates that using Central Desktop extranet. allows employees to find a file at least twice as fast compared to using WD-40’s previous extranet system. Going forward, WD-40 plans to gradually roll out additional Central Desktop features that will help consolidate the company’s tools for maximum efficiency. “Using Central Desktop Big Wins saves our marketing team • Created a highly organized document time because people can management system for marketing materials self-serve. They don’t have to come to us to look for • Locating a file became twice as fast files anymore” • Thumbnail view and file preview made it easier to locate the correct file quickly ~ Paige Perdue, Director of • Branded workspaces for each WD-40 product Digital Marketing helped maintain brand consistency 866-900-7646 | www.centraldesktop.com