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Video Marketing
Video  Doesn’t Replace Pictures
Go Crazy Taking Pictures!!
TAKE AT LEAST 25 PHOTOS TAKE PHOTOS FOR PANORAMICS UPLOAD 25 PHOTOS TO MLS USES PANORAMIC AND OTHERS  FOR VIRTUAL TOUR All sent to :  Realtor.com, C21.com, Trulia,  Zillow and many others…  AUTOMATICALLY
Paint a Picture with Descriptions
Paint with   KEYWORDS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Search “Google Keyword Tool” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Take LOTS of Pictures Upload 25 and Virtual Tour to MLS Provide Vivid Descriptions Use Keywords as much as possible Post pictures and tours to Social Media Sites Post Pics to Flikr and/or Photobucket CONVERT VIRTUAL TOUR TO VIDEO This brings us to our  main Subject
[object Object],[object Object],I would have been SHOCKED Otherwise!
WHY??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
THIS IS THE FUTURE ,[object Object],DON’T MISS YOUR EXIT!
Without a doubt, all indicators are pointing to 2011 as being the year that online video reaches a full tipping point.  Web video marketing content is being viewed via  mobile appliances ,  tablets  and through  social networking sites. It is becoming clear that  organizations without video content are missing opportunities to connect with audiences .  Marketers are incorporating online video into their direct communications efforts because it is an  effective way to engage an audience.
A  study  recently published by  Ad- ology  Research  found that 45.5% of small businesses plan to increase their use of online video in 2011 - a 28% increase over 2010.   According to  MarketingSherpa , 62% of  B2B marketers incorporate online video content  into their social media campaigns
The reason for web video marketer's dominance on 2011 marketing forecasts can be best summarized by  Ragan.com :' Companies and consumers increasingly will rely on video to provide information and behavioral cues that are not otherwise present in texts, tweets and status updates, making video a critical component of the public perception of brands.
2 REASONS TO USE VIDEO Differentiate More Listings
GET MORE LISTINGS ! USE…
STOP THINKING LIKE THE AVERAGE BEAR
Get as many appointments as possible (because you have something really cool to show potential sellers!)
SELLERS WILL NOT BE COMPARING APPLES TO APPLES. WHICH ONE WOULD YOU CHOOSE? WHY?
MORE LIKE COMPARING THE FLINTSTONES TO THE JETSONS
KEYS TO VIDEO SUCCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ABOVE ALL ,[object Object],[object Object],[object Object],[object Object]
THEN SHARE WITH THE WORLD Upload to YouTube and  TUBE MOGUL
CRAIGSLIST VIDEO AD ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHECK THIS OUT
You Tube Set Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Visual Tour Conversion ,[object Object],[object Object],[object Object],[object Object]
Become VIRAL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Video marketing for real estate

  • 2. Video Doesn’t Replace Pictures
  • 3. Go Crazy Taking Pictures!!
  • 4. TAKE AT LEAST 25 PHOTOS TAKE PHOTOS FOR PANORAMICS UPLOAD 25 PHOTOS TO MLS USES PANORAMIC AND OTHERS FOR VIRTUAL TOUR All sent to : Realtor.com, C21.com, Trulia, Zillow and many others… AUTOMATICALLY
  • 5. Paint a Picture with Descriptions
  • 6.
  • 7.
  • 8. Take LOTS of Pictures Upload 25 and Virtual Tour to MLS Provide Vivid Descriptions Use Keywords as much as possible Post pictures and tours to Social Media Sites Post Pics to Flikr and/or Photobucket CONVERT VIRTUAL TOUR TO VIDEO This brings us to our main Subject
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Without a doubt, all indicators are pointing to 2011 as being the year that online video reaches a full tipping point. Web video marketing content is being viewed via mobile appliances , tablets and through social networking sites. It is becoming clear that organizations without video content are missing opportunities to connect with audiences . Marketers are incorporating online video into their direct communications efforts because it is an effective way to engage an audience.
  • 14. A study recently published by Ad- ology Research found that 45.5% of small businesses plan to increase their use of online video in 2011 - a 28% increase over 2010. According to MarketingSherpa , 62% of B2B marketers incorporate online video content into their social media campaigns
  • 15. The reason for web video marketer's dominance on 2011 marketing forecasts can be best summarized by Ragan.com :' Companies and consumers increasingly will rely on video to provide information and behavioral cues that are not otherwise present in texts, tweets and status updates, making video a critical component of the public perception of brands.
  • 16. 2 REASONS TO USE VIDEO Differentiate More Listings
  • 17. GET MORE LISTINGS ! USE…
  • 18. STOP THINKING LIKE THE AVERAGE BEAR
  • 19. Get as many appointments as possible (because you have something really cool to show potential sellers!)
  • 20. SELLERS WILL NOT BE COMPARING APPLES TO APPLES. WHICH ONE WOULD YOU CHOOSE? WHY?
  • 21. MORE LIKE COMPARING THE FLINTSTONES TO THE JETSONS
  • 22.
  • 23.
  • 24. THEN SHARE WITH THE WORLD Upload to YouTube and TUBE MOGUL
  • 25.
  • 27.
  • 28.
  • 29.