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- 1. 1
- 2. The Internet is creating a huge market transition They’re connecting people and businesses on a global level! 2
- 3. Today’s business owners are faced with an enormous problem Local businesses have lost th i l t their connection with local customers! ti ith l l t ! Why? 1. Search results are dominated by large corporations and major chains 2. Lack of knowledge to develop a web campaign 3. Belief they can’t compete on an economical basis. 4. Inability to make transition from traditional advertising mediums 3
- 4. Before the Internet Staying connected meant advertising with: • Phone Directory •NNewspaper • TV • Direct Mail • Telemarketing • Print Ads 4
- 5. Times are rapidly changing Traditional advertising mediums are loosing their effectiveness g • Phone Directory • Where is yours? • Newspapers N • Declining R idl D li i Rapidly • TV • DVR/TiVo • Telemarketing • Do Not Call List • Direct Mail • 1%-2% Yield • Print Ads • Rising Costs • E-Mail • Spam Software 5
- 6. The statistics are astonishing • 1 Trillion — Number of web pages in the world1 • 50 — Percentage of small business without a website • 78 — Percentage of households with two or more computers2 • 82 — Percentage of local searches that result in offline action3 •0 — Without a web presence, you have 0% presence chance in connecting with local consumers performing online searches 1 Google July 25,2008 2 2007 Market Report by Jupiter 6 3 Study by Comscore Networks (Click Z August 2nd, 2007)
- 7. Having a website isn’t enough • How do people find it? • How do you drive traffic y to a website? • Are you satisfied with your current web presence? Search optimization companies are far too expensive for most businesses! 7
- 8. The Solution AdzZoo’s Custom Designed Geo-Targeted Push and Pull Web-Campaigns AdzZoo’s 5 Campaign Fronts Develop Google & Push Monitor Geo-Targeted Optimized Yahoo Map Campaign Campaign for Placements Website Integration Development effectiveness 8
- 9. Optimized Website Optimized Website W b it Search Keyword Optimized Optimized 9
- 10. Geo-targeted campaign placement on major search engines j g Geo-Targeted Placement Organic g Sponsored p Results Links 10
- 11. Provide access to potential customers through Google and Yahoo maps Google & Yahoo Maps Smart Phone GPS Accessible Accessible 11
- 12. Implement push campaign with high traffic websites like CNN, ASK, Facebook, etc. , , , Push Campaign C i Search Ad Network Network 12
- 13. Continuous monitoring to insure effectiveness on all campaign aspects p g p Monitor Campaign C i Continuous Continuous Tracking T ki Optimization O ti i ti 13
- 14. Campaign Options • Neighborhood Campaign $119.99 $119 99 /mo • Community Campaign $179.99 /mo • Area Campaign $269.99 /mo • Regional Campaign g p g $399.99 /mo All Plans have 1 time design fee of $49.99 (Waved for Annual Contracts) 14
- 15. Discount Pricing • AdzZoo Campaigns can be implemented in: – 3 M th periods Month i d – 6 Month periods • ( % Discount) (5% ) – 12 Month periods • (10% Di Discount & $49 95 D i F W t $49.95 Design Fee Waved) d) 15
- 16. What customers can expect in the first 72 hours • Welcome e-mail containing info about their website and keyword campaign • Visible web presence on Google based on keyword searches (In Most Circumstances) • C ll from AdzZoo providing Google PIN Call f Ad Z idi G l & instructions for Google map listing • Business pushed out on Google’s ad networks 16
- 17. For More Information Visit AdzZoo.com • This presentation is for training purposes only ©2009 AdzZoo 17