Creative Clusters & Audience of the Future Programmes Challenge Update
•
0 j'aime•134 vues
The document discusses branding guidelines for the Creative Industries Clusters Programme (CICP). It provides the CICP hero logo and variants, and establishes guiding principles for communications, including ensuring the UKRI/IS lock-up is prominent, using agreed wording, and avoiding new brands without a clear business case. It also references various CICP-funded projects in cities across the UK focused on areas like games, data and design, immersive technology, and fashion.
Recommandé
Recommandé
Contenu connexe
Similaire à Creative Clusters & Audience of the Future Programmes Challenge Update
Similaire à Creative Clusters & Audience of the Future Programmes Challenge Update (20)
Plus de Creative Economy Programme
Plus de Creative Economy Programme (20)
Dernier
Dernier (20)
Creative Clusters & Audience of the Future Programmes Challenge Update
- 1. Audience of the Future Creative Industries Clusters Programme SECTOR UPDATE
- 5. #Audience of the Future 4 – CICP Brand Guidelines – Secondary Logo The hero CICP logo and it s colour variants. Colour variants are to be used only as a standalone logo and not with individual cluster or x marks. The colour versions help the logo to stand out amongst other logos. – CICP Hero Logo Horizontal Logo Abbreviated Logos £33m £56m£20m £50m 250 R&D projects 114 business R&D projects 125 business R&D projects 36 research organisations 26 research organisations 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
- 6. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
- 7. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
- 11. StoryFutures Academy Skills Report 11
- 12. Audience of the Future : First public technology demonstrations ESports Demonstrator, ESL One Birmingham (May 2019) ESL One Hamburg (October 2019 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
- 13. ● InGame - Abertay/Dundee Games/Enterprise ● Creative Informatics - Edinburgh/Napier Data, Technology and Design ● Future Screens NI - Belfast/Ulster Createch and Moving Image ● Clwstwr Creadigiol – Cardiff/USWales TV Production + News ● Bristol+Bath - Immersive, 5G performance ● Creative Media Labs - York Film, Music, TV, technology ● Future Fashion Factory - Leeds Textiles, fashion, retail ● StoryFutures - Royal Holloway/NFTS ● Business, Fashion, Textiles & Technology - East London + Stratford 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
- 14. * To 09/19 excludes AOTF Investment Accelerator 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
- 15. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement
- 16. 1. Draft guiding principles • The UKRI/IS lock-up is foremost in all comms that come from UKRI, constituent councils and Innovate UK • Agreed forms of words are used by all the constituent councils • Delivery partners use the logo lock-up and agreed forms of words • Funded projects and centres use the lock-up and wording prominently • We avoid bunches of logos or overly wordy attribution that gets in the way of good communications • We work with funded projects, centres and partners upfront to agree our positioning, including names and branding, before contracts are signed and initiatives launched – new brands and microsites are avoided unless there is a clear business case requirement 2020 ……
- 17. Q1 Q2 Q3 Q4