1. Textual Analysis of Music Videos
The video I’m analysing is Practice by Drake. Drake is a Hip Hop/ R&B
artist and his video does follow some of the conventions of the genre, for
example using women as sexual objects or props in the video however
overall the video is unconventional for a Hip Hop/ R&B artist.

2. In the video the camera
does not move from the
corner of a girls
bedroom, in the room
you can see part of a
bed, a mirror and a chair.
However the room looks
like a used bedroom that
has clothes and make up
bags everywhere. This is
unconventional for a Hip
Hop video as they
normally feature many
different settings often in
clubs or hotel rooms.

3. For the majority of the video, it features
only one woman who is wearing a pair of
grey jeggings and a cropped top. She
dances in front of the mirror for the whole
of the video, with no change in camera shot
the focus is on her.
Initially the audience may not identify a
relationship between the visuals and the lyrics,
however the lyrics tell of how a girl has been
‘practicing’ which is what we witness her doing
‘You've been waiting for me, Oh-ho, I can tell
that you been practicing’. Again this is
unconventional for this genre as in most cases
the artists would be the main focus of the
narrative.

4. In the video drake appears for the last twenty
seconds, however there are still no close ups of the
artist. He walks in from the left, stands in the centre
of the room hugging the woman before pushing her
onto the bed and climbing on top of her.
The video represents drake as masculine and
gives the impression of a ‘bad boy’. This video
is very different to previous videos by drake, as
he normally has narratives in his video with
him being the star of the video.

5. The star in the video is
on sexual display and
this is used to appeal to
the target audience.
Many things in the
video imply this. At the
beginning of the video
it starts with a close up
of the woman’s face
and then pans and you
can see a close up of
her chest, stomach and
then her thighs/ bum.
The main factor that
implies that the woman
is on sexual display is
the way she gyrates and
wiggles in front of the
mirror and at points
slightly pulls down her
jeggings.

6. This video relates to Juvenile’s ‘Back That Azz Up’, as well as sharing some of
the same lyrics drake has used the same narrative as Juveniles conventional
video however drake has a toned down version on a smaller scale. Both
Juvenile and drakes video feature the sexual display of women.

7. Overall this video is effective and has got people talking as it is unconventional. It
doesn’t look like a professional video and that has in some ways surprised his fans
as it is so different to the conventional videos from drake.