Dopper is on a mission: Get rid of all the single-use plastic bottles in the world, by creating fun awareness campaigns and events around the solutions to single-use plastic waste and by offering a reusable water bottle that puts water on a pedestal.
1. Dopper is on a mission:
Get rid of all the single-use plastic bottles in the world, by creating fun awareness
campaigns and events around the solutions to single-use plastic waste
and by offering a reusable water bottle that puts water on a pedestal.
Team Dopper
Irene Rompa Co-Founder & CEO Dopper US Inc.
+1 415 539 6173 irene@dopper.com
2. Dopper starts at the source of plastic pollution.
If you have a sustainable, beautifully designed reusable water bottle that also helps
people in developing countries with access to clean drinking water, there is no need for
choosing single-use plastic ever again.
3. We actively create a community of ambassadors for a better world, by promoting the message
rather than our specific product. Our reusable water bottle persuades consumers because it is
first and foremost beautifully designed and of very good quality; will save money; puts
consumers' money to good use by donating to our foundation which subsequently realizes the
spreading of clean drinking water access for those without it and informs consumers of the
currently existing problem of single-use plastic's environmental damage.
Our ongoing encouragement to drink tap water wherever possible gives consumer the
opportunity to choose a more sustainable behavior.
4. We make money by selling our reusable water bottle.
Our customers are individual consumers, retailers,
and business-to-business clients that like to brand our
bottle with their logo.
Customers may find us through our website, in design stores
in more than 10 countries [200 cities], events and
online presence in designer web shops.
5. The unique design of the bottle incorporates our mission into its shape:
Water on a pedestal.
It gives you the opportunity to use it as a cup at the same time, especially popular amongst
children and elderly people – or those who prefer wine
6. Marketing and story telling is all we do.
The Dopper does not sell bottles, it is spreading the word for a
sustainable lifestyle and also for people in Nepal, who get
water wells and sanitary facilities for the rest of their lives. We
create events at which we meet our future ambassadors.
We are sincere in our mission to spread a message that will
make (more) consumers choose to reuse a water bottle instead
of use and discard of single-use plastic.
Via the Dopper Water & Waste Academy with story telling
workshops, consumers meet us and are inspired by our passion
after which they discover they like the product. They then
market it within their own communicates (stores, companies).
We sponsor athletes and event organizers that share our
mission, and who become our ambassadors. People affiliate
with our passion so much, that in Holland they actually greet
each other when they see the other person carries a Dopper
bottle too
7. Our competitors (or rather: supporters of our mission) are all other reusable water bottle
manufacturers, of which the list is endless.
But there is one big difference; Only very few work according to the upside down method.
We merely have a mission and use the bottle as a vehicle to tell the story.
8. Our team is big, bus has one thing in common: It’s made up of people who are dedicated to make the
world a better place. They are sincere, realistic and have a dream that they know can come true.
Dopper is working on 8 Embassies all over the world that all have the same mission. Each Embassy is its
own entity, with its own budget and a target for each year. The shared goal for the year 2022: In each
country, 2,5% of the population reuses a Dopper and at least 10 % knows and respects the mission.
Every Embassy has a management team of two;
one for story telling and main strategy for that
particular country, and one for the financial and (law)
r regulations.
This team is supported by sales & marketing
managers, sustainability strategists, sales order
managers and financial specialists.
At Dopper HQ, a management team including
founder Merijn Everaarts, is responsible for a global
story telling strategy, marketing and the innovation of
new products that can support the mission.
9. Dopper was founded in 2010 with private saving money and
funded itself after making more proceeds. The rule within the
Dopper is to be independent and not have loans from a bank.
The current financial crisis has shown that having debts is not
the right way of really having a healthy business.
Since its start, Dopper doubled its proceeds and made profit
after 2 years! Dopper belongs to the only 5% of the Dutch
businesses who make over over a million Euro annually.
By selling the bottle, Dopper donates 10% of the net bottle
proceeds to the Dopper Foundation. Half of it goes to the Water
& Waste academy and story telling events and the other half
goes to local partners in Nepal for water and sanitary projects.
Proceed time line: 2010 €450,000.-, 2011 €780,000.-, 2012
€1,300,000.-, prognosis 2013 €2,500,000.-, 2014 €5,100,000.-
To go ahead and make even more impact we want to introduce
a GLASS version of the Dopper. If this product will become a
reality, we expect that sales can go up 20 to 30% on top of the
prognoses. This is one of the reasons we are taking part in the
competition; to gain that extra budget for the start-up of a new
sustainable solution with even better material.
10. There was no doubt when we started our mission:
We’d need a vehicle to tell our story and this vehicle must be right on all accounts.
Meaning: Safe, made from materials that can be recycled, produced locally and with a net
carbon &low water footprint.
When you produce a product, there will inevitably be CO2. That's why we compensate our
carbon footprint by investing in solar and wind energy via Climate Neutral Group.
Of course we run an (almost) paperless office. We only send out PDF offers and invoices.
Our (international) shipping partners have a digital border facility which cuts down 80% of
the paperwork. Wrapping of the bottles is done in recycled carton and the box can be used
for games afterwards!
11. Start up of a new product:
Dopper Glass!
For its development, start up, the first order
and marketing campaign we will need a
budget of €150,000.-
If we win the competition, we can start right
away and invest €100,000 of our own budget
to be ready to launch at the beginning of
2014.
(It’d make us as happy as the Doppers
enthusiasts on the left!)