Detecting Online Commercial Intention (OCI)

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Technologie Business

Detecting Online Commercial Intention (OCI) Honghua Dai, Zaiqing Nie, Lee Wang, Lingzhi Zhao, Ji-Rong Wen, Ying Li WWW’ 06 Advisor: Chia-Hui Chang Student: Teng-Kai Fan Date: 2009-08-24

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Defining OCI (Online Commercial Intention) ,[object Object],[object Object],[object Object],[object Object]

Learning Online Commercial Intention ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Page OCI Detector ,[object Object],[object Object],SVM

Keyword Extraction and Selection ,[object Object],[object Object],[object Object]

Keyword Extraction and Selection cont. ,[object Object],[object Object]

Query OCI Detector ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Detecting OCI based on Top Search Result Landing Pages ,[object Object],[object Object]

Detecting OCI based on Top Search Result Landing Pages cont.

Detecting OCI based on First Search Result Page

Experiments ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluation Methodology ,[object Object],[object Object],[object Object],[object Object],[object Object]

Evaluating Page OCI Detector ,[object Object]

OCI Analysis for a Stratified Query Sample based on Query Frequency ,[object Object],[object Object],[object Object]

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