3. Action Fraud: service offering
Online information source
Online crime reporting
Specialist phone advice
Over the phone crime reporting
Fulfilment advice
Referral to victim support
Non-fraud signposting
E-Alerts through facebook, Twitter and on-line
AF Update e-newsletter
4. Report: crime report chain
c300
Disseminations
To Forces
4,118
Crime Reports to
NFIB
29,559
Contacts to Action Fraud
5. Report: Online tool
• Used by the contact centre team
• Available to the public via the Action Fraud website
• Meets the national standards for crime recording
• Triages to see if a crime should be recorded
• Signposts to relevant organisations for support
• Web based front end
• Remote hosted database
• Secure https site
• Data transferred by secure link to the NFIB at City of
London Police
https://reportfraud.actionfraud.org.uk/fraudreport/
6. Report: Online tool
The first section of the tool
seeks to identify crime in
action and will signpost to
the police
7. Report: Online tool
The triage
section helps
the customer
identify which
type of fraud
they may
have been
victim to
8. Report: Online tool features
Page styling is uniform throughout Accessibility features are included on
each page
This shows
users where
they are in
the tool Questions are kept
simple and closed
wherever possible Contact details
are always
visible
Simple buttons are
used to navigate
9. Service to date
This graph shows the number of calls and web contacts made to action fraud with the resulting information, crime and “none of the above”
reports that were sent to the NFIB.
16000
14000
12000
10000
8000
6000
4000
2000
0
Calls to action fraud Web tool contacts Crime Reports Info Reports "None of the Above" Reports
10. Report: web traffic
Visitors to the Action Fraud website
70000
60000
50000
40000
30000
20000
10000
0
2010 2011 2012
January 2012
11. Report: by fraud type
This chart demonstrates the types of fraud crimes that victims encountered over 2011.
16000
14000
12000
10000
8000
6000
4000
2000
0
Source: Reporting Portal/XML Extract August
12. Report: UK geography
This chart provides a breakdown of reports that have been made from within the UK, by Region over 2011.
1%
4%
4%
16%
6%
South East
London
North West
8%
East of England
South West
13%
East Midlands
8% West Midlands
Yorkshire & Humberside
Scotland
North East
8% 11% Wales
Northern Ireland
10%
11%
13. Action Fraud: satisfaction
• 91% Satisfied with the service received at the
contact centre
• 79% Feel they are better equipped to prevent
themselves being a victim of fraud as a result of the
contact they had with action fraud
14. Prevent: web support
• Single point of information
for fraud
• News alerts
• 45,630 Visits
• Linking to partners
• Victim support
• DirectGov
• OFT Consumer Direct
• Crimestoppers
15. Prevent: prevention advice
• Fraud factsheet
fulfilment
• Specific fraud type
advice
• How to spot the fraud
• Identify the signs
• Protect yourself
16. Future: alerts
• Action Fraud Alerts
• In collaboration with
CoLP, SOCA, Industry, N
FIB
• Working with industry
including major banks
17. Future: Action Fraud update
• Sent to all AF contacts
who have opted into
the service
• Quarterly
• Themed around a fraud
type
• Has targeted articles
• Issue 1: Online &
Auction Fraud
18. Internet security
• Apply patches
• Run antivirus and firewalls
• Passwords
• Be careful about e mail!
• Clicking on links
• Opening attachments
• Supplying details
• Check urls
