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INITIAL THE 5TH P COMMUNICATIONS CAPABILITIES
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Recommandé
Inside the Minds
Inside the Minds
Luis Alfredo Vasquez-Ajmac
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Integrated Marketing Communication Plan for WVU IMC Program
Integrated Marketing Communication Plan for WVU IMC Program
Thomas Armitage
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
Integrated Marketing Communications Plan for St. Jude
Integrated Marketing Communications Plan for St. Jude
Jared Preusz
WVU IMC Capstone Project For Portfolio
WVU IMC Capstone Project For Portfolio
Joe Gura, M.S.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
WVU IMC Capstone Project - Spring 2015
WVU IMC Capstone Project - Spring 2015
Kristi Hansen
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
Kevin Kestler
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Marci Nauman - IMC 636 Final Campaign
Marci Nauman - IMC 636 Final Campaign
Marci Pierce Nauman
Pernod Cover and Story Tasting Panel
Pernod Cover and Story Tasting Panel
Frank Polley
Recommandé
Inside the Minds
Inside the Minds
Luis Alfredo Vasquez-Ajmac
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Integrated Marketing Communication Plan for WVU IMC Program
Integrated Marketing Communication Plan for WVU IMC Program
Thomas Armitage
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
Integrated Marketing Communications Plan for St. Jude
Integrated Marketing Communications Plan for St. Jude
Jared Preusz
WVU IMC Capstone Project For Portfolio
WVU IMC Capstone Project For Portfolio
Joe Gura, M.S.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
WVU IMC Capstone Project - Spring 2015
WVU IMC Capstone Project - Spring 2015
Kristi Hansen
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...
Kevin Kestler
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Marci Nauman - IMC 636 Final Campaign
Marci Nauman - IMC 636 Final Campaign
Marci Pierce Nauman
Pernod Cover and Story Tasting Panel
Pernod Cover and Story Tasting Panel
Frank Polley
Including my top strategic planning, creative planning, and social media planning jobs. Brands included: JCPenney + Fashion. The Discover Card + Credit Card (Finance). Neuro Drink + Consumer packaged good (CPG). The Economist + Publisher (British Magazine).
Advertising Portfolio + Strategic Planner
Advertising Portfolio + Strategic Planner
rogi9
Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10
KeySplash Creative, Inc.
There is a noticeable momentum shift in the marketing of mainstream brands to Boomers. Using innovative ad campaigns, big brands are making bold statements about the value of Boomer consumers, and brands that have been neglecting Boomers are looking to step up to the plate.
The Tide Of Boomer Marketing Continues To Turn
The Tide Of Boomer Marketing Continues To Turn
AARP Media Sales
Earlier this year we put out the call for the greatest youth marketing minds in 2010. The thought leaders and practitioners that would lead the industry into the new decade. Here are the finalists from your nominations… Whose your favorite? Vote now for The Greatest Youth Marketing Mind in 2010: http://www.mobileyouth.org/post/the-1010youth-awards/
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010
Graham Brown
My name is Jason Potteiger and I am an account planner seeking an agency. This is a first draft of my planning portfolio. More updates and revisions to follow. Feedback, notes and criticism are always welcome. Thanks, @JPotteiger.
Account Planning Portfolio (Draft) - Jason Potteiger
Account Planning Portfolio (Draft) - Jason Potteiger
Jason Potteiger
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
IMC 636: St. Jude Integrated Marketing Campaign
IMC 636: St. Jude Integrated Marketing Campaign
Colin Haas
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
IMC 636 – St. Jude Capstone Project
IMC 636 – St. Jude Capstone Project
Andrew Hansen
Cheerwine Part 1
Cheerwine Part 1
Tyler Blackshaw
West Virginia University IMC program Capstone project (IMC636) for St. Jude Children's Research Hospital. Submitted fall 2014. Target market was Millennials.
Msampson 636 w9_final-3
Msampson 636 w9_final-3
Melissa (Biermann) Sampson, MS IMC
gfdgd
Famous brand identity
Famous brand identity
slideaccountx
Eric Minor IMC 636 Final Campaign
Eric Minor IMC 636 Final Campaign
Eric Minor
My group designed the strategic plan for the brand "Snapple". We Conducted primary and secondary research. I created multi-media advertisements informed by the groups research (pages 15-18).
Strategic Communication Plan Synthesis Proposal for Talenti
Strategic Communication Plan Synthesis Proposal for Talenti
Anna Ferrari
Candlelight compro
Candlelight compro
Rafael Jeffry Sani
The BrandZTM Top 50 Most Valuable Latin American Brands 2014 analyses and determines the value of brands from Argentina, Brazil, Chile, Colombia, Peru and Mexico. Together, these nations represent around US$5 trillion in GDP, the equivalent of the world’s third largest economy ahead of Japan. It is the only ranking that takes into account the views of potential and current buyers of a brand, alongside financial data, to calculate its value.
BrandZ Top 50 Most Valuable Latin American Brands 2014
BrandZ Top 50 Most Valuable Latin American Brands 2014
Kantar
A new year brings new opportunities for B2B marketers. Here's one topic to focus on for each month of 2015 from the top B2B marketers in the business.
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers
Carla Johnson
JC Rodrigues, a speaker at the marcus evans Latin CMO Summit 2013, on brand development. Interview with: JC Rodrigues, Director, Disney Interactive Business Unit
How to Create Magical Brands - JC Rodrigues, Disney Interactive Business Unit
How to Create Magical Brands - JC Rodrigues, Disney Interactive Business Unit
Marketing Network marcus evans
1.05.2016_Studio Final
1.05.2016_Studio Final
Megan Zolnier
I led an RFP response proposal containing an omni-channel campaign for The Fresh Market that we presented to the agency.
Summer Intern Project 2019
Summer Intern Project 2019
AlexandraKarnes
Social Influence Marketing
Social Influence Marketing
Yasmin Hussain
Profile - Dawson Marketing Group, Southlake, TX.
Agency Profile: Dawson Marketing Group
Agency Profile: Dawson Marketing Group
Dawson Marketing Group / Dallas-Ft. Worth
Paul Kurnit Kids Bio '15
Paul Kurnit Kids Bio '15
Paul Kurnit
Corbin-Hillman Communications is a public relations and marketing agency with a track record of over 30 years of success in branding, publicizing and marketing clients across a wide spectrum of verticals including beauty, music, entertainment, food, and wine & spirits.
Corbin-Hillman Communications Public Relations & Marketing - Profile
Corbin-Hillman Communications Public Relations & Marketing - Profile
Corbinpr
Contenu connexe
Tendances
Including my top strategic planning, creative planning, and social media planning jobs. Brands included: JCPenney + Fashion. The Discover Card + Credit Card (Finance). Neuro Drink + Consumer packaged good (CPG). The Economist + Publisher (British Magazine).
Advertising Portfolio + Strategic Planner
Advertising Portfolio + Strategic Planner
rogi9
Susan Gunelius' presentation from the October 5, 2010 Entrepreneur Media and Verizon Wireless Winning Strategies for Business conference in Long Beach, California.
Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10
KeySplash Creative, Inc.
There is a noticeable momentum shift in the marketing of mainstream brands to Boomers. Using innovative ad campaigns, big brands are making bold statements about the value of Boomer consumers, and brands that have been neglecting Boomers are looking to step up to the plate.
The Tide Of Boomer Marketing Continues To Turn
The Tide Of Boomer Marketing Continues To Turn
AARP Media Sales
Earlier this year we put out the call for the greatest youth marketing minds in 2010. The thought leaders and practitioners that would lead the industry into the new decade. Here are the finalists from your nominations… Whose your favorite? Vote now for The Greatest Youth Marketing Mind in 2010: http://www.mobileyouth.org/post/the-1010youth-awards/
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010
Graham Brown
My name is Jason Potteiger and I am an account planner seeking an agency. This is a first draft of my planning portfolio. More updates and revisions to follow. Feedback, notes and criticism are always welcome. Thanks, @JPotteiger.
Account Planning Portfolio (Draft) - Jason Potteiger
Account Planning Portfolio (Draft) - Jason Potteiger
Jason Potteiger
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
IMC 636: St. Jude Integrated Marketing Campaign
IMC 636: St. Jude Integrated Marketing Campaign
Colin Haas
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
IMC 636 – St. Jude Capstone Project
IMC 636 – St. Jude Capstone Project
Andrew Hansen
Cheerwine Part 1
Cheerwine Part 1
Tyler Blackshaw
West Virginia University IMC program Capstone project (IMC636) for St. Jude Children's Research Hospital. Submitted fall 2014. Target market was Millennials.
Msampson 636 w9_final-3
Msampson 636 w9_final-3
Melissa (Biermann) Sampson, MS IMC
gfdgd
Famous brand identity
Famous brand identity
slideaccountx
Eric Minor IMC 636 Final Campaign
Eric Minor IMC 636 Final Campaign
Eric Minor
My group designed the strategic plan for the brand "Snapple". We Conducted primary and secondary research. I created multi-media advertisements informed by the groups research (pages 15-18).
Strategic Communication Plan Synthesis Proposal for Talenti
Strategic Communication Plan Synthesis Proposal for Talenti
Anna Ferrari
Candlelight compro
Candlelight compro
Rafael Jeffry Sani
The BrandZTM Top 50 Most Valuable Latin American Brands 2014 analyses and determines the value of brands from Argentina, Brazil, Chile, Colombia, Peru and Mexico. Together, these nations represent around US$5 trillion in GDP, the equivalent of the world’s third largest economy ahead of Japan. It is the only ranking that takes into account the views of potential and current buyers of a brand, alongside financial data, to calculate its value.
BrandZ Top 50 Most Valuable Latin American Brands 2014
BrandZ Top 50 Most Valuable Latin American Brands 2014
Kantar
A new year brings new opportunities for B2B marketers. Here's one topic to focus on for each month of 2015 from the top B2B marketers in the business.
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers
Carla Johnson
JC Rodrigues, a speaker at the marcus evans Latin CMO Summit 2013, on brand development. Interview with: JC Rodrigues, Director, Disney Interactive Business Unit
How to Create Magical Brands - JC Rodrigues, Disney Interactive Business Unit
How to Create Magical Brands - JC Rodrigues, Disney Interactive Business Unit
Marketing Network marcus evans
1.05.2016_Studio Final
1.05.2016_Studio Final
Megan Zolnier
I led an RFP response proposal containing an omni-channel campaign for The Fresh Market that we presented to the agency.
Summer Intern Project 2019
Summer Intern Project 2019
AlexandraKarnes
Social Influence Marketing
Social Influence Marketing
Yasmin Hussain
Tendances
(19)
Advertising Portfolio + Strategic Planner
Advertising Portfolio + Strategic Planner
Build Your Brand and Your Business 10 05-10
Build Your Brand and Your Business 10 05-10
The Tide Of Boomer Marketing Continues To Turn
The Tide Of Boomer Marketing Continues To Turn
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010
(Graham Brown mobileYouth) 1010 Youth: Greatest Minds in Youth Marketing 2010
Account Planning Portfolio (Draft) - Jason Potteiger
Account Planning Portfolio (Draft) - Jason Potteiger
IMC 636: St. Jude Integrated Marketing Campaign
IMC 636: St. Jude Integrated Marketing Campaign
IMC 636 – St. Jude Capstone Project
IMC 636 – St. Jude Capstone Project
Cheerwine Part 1
Cheerwine Part 1
Msampson 636 w9_final-3
Msampson 636 w9_final-3
Famous brand identity
Famous brand identity
Eric Minor IMC 636 Final Campaign
Eric Minor IMC 636 Final Campaign
Strategic Communication Plan Synthesis Proposal for Talenti
Strategic Communication Plan Synthesis Proposal for Talenti
Candlelight compro
Candlelight compro
BrandZ Top 50 Most Valuable Latin American Brands 2014
BrandZ Top 50 Most Valuable Latin American Brands 2014
12 Months of Learning from 12 Top B2B Marketers
12 Months of Learning from 12 Top B2B Marketers
How to Create Magical Brands - JC Rodrigues, Disney Interactive Business Unit
How to Create Magical Brands - JC Rodrigues, Disney Interactive Business Unit
1.05.2016_Studio Final
1.05.2016_Studio Final
Summer Intern Project 2019
Summer Intern Project 2019
Social Influence Marketing
Social Influence Marketing
Similaire à 5th P Intro V3b Linked
Profile - Dawson Marketing Group, Southlake, TX.
Agency Profile: Dawson Marketing Group
Agency Profile: Dawson Marketing Group
Dawson Marketing Group / Dallas-Ft. Worth
Paul Kurnit Kids Bio '15
Paul Kurnit Kids Bio '15
Paul Kurnit
Corbin-Hillman Communications is a public relations and marketing agency with a track record of over 30 years of success in branding, publicizing and marketing clients across a wide spectrum of verticals including beauty, music, entertainment, food, and wine & spirits.
Corbin-Hillman Communications Public Relations & Marketing - Profile
Corbin-Hillman Communications Public Relations & Marketing - Profile
Corbinpr
Corbin-Hillman Communications Public Relations & Marketing - March 2015 - Int...
Corbin-Hillman Communications Public Relations & Marketing - March 2015 - Int...
Sean-Patrick Hillman
TheImagenGroup.CapabiltiesStatement.wo
TheImagenGroup.CapabiltiesStatement.wo
Angelica Urquijo / The Imagen Group
Capstone Master's thesis for completion of the MS, IMC degree at West Virginia University. Thesis requirements included primary and secondary research of the Generation Y market and of the client, The American Red Cross, as well as a demonstration of brand development and consistency using a mock agency. for West Virginia University's MS, IMC degree.
American Red Cross IMC Thesis
American Red Cross IMC Thesis
Andrea Gardeaux
My Portfolio presentation
Jacques Epangue Portfolio
Jacques Epangue Portfolio
Jacques Epangue
Campaigns Book
Campaigns Book
Holly Bullock
AVM Inc Corp Profile_2015- Final PDF
AVM Inc Corp Profile_2015- Final PDF
squirepb2012
Grand Avenue Public Relations is a boutique firm specializing in lifestyle public relations and marketing for women’s lifestyle brands. Our mission is to become an integral extension of our clients’ marketing teams by providing valuable knowledge, expertise, insight, collaboration and ownership in the development of their brand and marketing communications strategy as well as hands-on, results-driven tactical efforts that build both the brand and the bottom line. This presentation provides an overview of our services and past results.
Grand Avenue Capabilities+ Results
Grand Avenue Capabilities+ Results
Reynolds Communications
Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products PR | Media | Digital Marketing | SEO | Social Media | Product Sales "Marketing to Mom"
Brilliant Products Intl. | Capabilities Deck
Brilliant Products Intl. | Capabilities Deck
Brilliant Baby Products
The U.S. marketplace is transforming right before our very eyes. Marketers who don't adapt and learn how to connect with multicultural audiences will be left in the dust. Ensure your brand's health by starting with these six tips.
6 Ways to Grow Your Business in a Multicultural World
6 Ways to Grow Your Business in a Multicultural World
Association of National Advertisers
Mrs. Strattons Salads9292011
Mrs. Strattons Salads9292011
Hip Brand Group
A description of CSG's Health & Wellness practice
CSG Health & Wellness Overview
CSG Health & Wellness Overview
shannonfern
My portfolio presentation 2015
Portfolio presentation
Portfolio presentation
Jacques Epangue
Kind-Bar-Campaign
Kind-Bar-Campaign
Casey Lederman
My PDF Presentation
Portfolio presentation PDF
Portfolio presentation PDF
Jacques Epangue
Imc 636 American Red Cross Project Final 122111
Imc 636 American Red Cross Project Final 122111
lgparkinson
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
Mirinda #ReleaseThePressure campaign
Mirinda #ReleaseThePressure campaign
Kishore Choudhury
A collaborative marketing plan created by myself and colleagues to present to our client, New Covenant Community. Objective was to increase awareness and membership quotas.
NCC Marketing Plan
NCC Marketing Plan
raquelkink
Similaire à 5th P Intro V3b Linked
(20)
Agency Profile: Dawson Marketing Group
Agency Profile: Dawson Marketing Group
Paul Kurnit Kids Bio '15
Paul Kurnit Kids Bio '15
Corbin-Hillman Communications Public Relations & Marketing - Profile
Corbin-Hillman Communications Public Relations & Marketing - Profile
Corbin-Hillman Communications Public Relations & Marketing - March 2015 - Int...
Corbin-Hillman Communications Public Relations & Marketing - March 2015 - Int...
TheImagenGroup.CapabiltiesStatement.wo
TheImagenGroup.CapabiltiesStatement.wo
American Red Cross IMC Thesis
American Red Cross IMC Thesis
Jacques Epangue Portfolio
Jacques Epangue Portfolio
Campaigns Book
Campaigns Book
AVM Inc Corp Profile_2015- Final PDF
AVM Inc Corp Profile_2015- Final PDF
Grand Avenue Capabilities+ Results
Grand Avenue Capabilities+ Results
Brilliant Products Intl. | Capabilities Deck
Brilliant Products Intl. | Capabilities Deck
6 Ways to Grow Your Business in a Multicultural World
6 Ways to Grow Your Business in a Multicultural World
Mrs. Strattons Salads9292011
Mrs. Strattons Salads9292011
CSG Health & Wellness Overview
CSG Health & Wellness Overview
Portfolio presentation
Portfolio presentation
Kind-Bar-Campaign
Kind-Bar-Campaign
Portfolio presentation PDF
Portfolio presentation PDF
Imc 636 American Red Cross Project Final 122111
Imc 636 American Red Cross Project Final 122111
Mirinda #ReleaseThePressure campaign
Mirinda #ReleaseThePressure campaign
NCC Marketing Plan
NCC Marketing Plan
5th P Intro V3b Linked
1.
5th-P Communications Capabilities
Presentation June 2011
2.
Contents * About
5th-P * 5 People * Experience * Portfolio * Case Studies
3.
4.
5.
6.
7.
The 5 People
8.
9.
10.
11.
12.
13.
5th-P Capability
14.
15.
Diverse Experience
16.
17.
PG&E Verde: Outdoor,
Teaser
18.
PG&E Verde: Outdoor
& Print Reveal
19.
PG&E Verde: Micro
Site
20.
Monterey Bay Aquarium:
Mural
21.
Monterey Bay Aquarium:
Print
22.
Monterey Bay Aquarium:
Online
23.
Monterey Bay Aquarium:
TV
24.
PG&E-MBA: Event Outreach
25.
Case Studies
26.
Healthy Families: TV
TV :30 “ Healthy Soup ” Spanish TV :30 “ Staying Home ” Spanish
27.
28.
UHG/AARP HCO -
Integrated Components TV :60 Online Print Direct Mail FSI (print)
29.
TV: UHG/AARP HCO
30.
31.
TV: Kool Smiles
TV :30 Milestones English TV :30 Smiles Spanish
32.
Thank you! Contact:
Carlos-Fernando Hurtado [email_address] Phone: (714) 655-2787
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