3. Carla Ferreira
Community Manager. GivenGain Foundation.

4. Social Media Etiquette

5. Facebook Etiquette

6. Facebook Etiquette
• Listen!
• Don’t Like your own post.
• Don’t ignore legitimate questions and comments.
• Don’t post or tag photos of fans, customers, or employees
without permission.
• Don’t ask for Likes for no reason.

7. Twitter Etiquette

8. Twitter Etiquette
• Listen!
• Don’t automatically direct message people that follow
you.
• Don’t over-hashtag your tweet.
• Don’t hijack another organisation's hashtag.
• Don’t use tricks or bots to get more followers.
• Beware of excessive self-promotion.
• Don’t use too many keywords.
• Act like a human, not a robot.

9. Pinterest Etiquette

10. Pinterest Etiquette
• Don’t be boring.
• Don’t pin content with broken or incorrect links.
• Don’t spam your followers with too many pins at once.
• Don’t pin just your own material.
• Provide good descriptions for your pins.
• Give credit where credit is due.

11. LinkedIn Etiquette

12. LinkedIn Etiquette
• Take note of the more professional tone of the network.
• Don’t join a group and immediately start self-promoting.
• Don’t pester for recommendations.
• Endorse others but be authentic.

13. Guidelines and Tips

14. Personal vs. Professional
• Posting as the organisation or myself?
• Do not share your own personal content from the
organisation’s social media accounts.
• Be careful especially when using Tweetdeck
• When posting as the organisation, do not write in the first
person.
• E.g. “I’ve just uploaded a video on YouTube”
• Be careful of automated sharing from YouTube and
other social media platforms.

15. Basics: Grammar and Punctuation
• Do not use too many abbreviations
• Will people understand what I’m saying?
• As far as possible do not use SMS language
• E.g. “Hi all u fans! Hope ur having a good day!”
• Be careful with spacing
• E.g. “We’ve just launched a new programme ! ”
• E.g. “Read this interesting article on global
warminghttp://www.nrdc.org/globalwarming/”

16. • Privacy of beneficiaries when posting photos
• Especially when children are involved
• Privacy of staff members involved with campaigns
 E.g. photos taken at fundraising event and posted
on Facebook
Respecting privacy

17.  Do unto others…say ‘please’ and ‘thank you’
 Engage!
 Do not just broadcast
 Respond to questions, posts made by others on Facebook.
 Respond to tweets, thank people for retweets and favorite tweets.
 Use Hootsuite/Tweetdeck to monitor activity.
Social Media is a two-way street

18.  Is it okay to share the same message on multiple platforms?
 Yes and No
 Checklist:
 How do I communicate differently on these platforms?
 Are the audiences different? To what extent?
 Frequency that people visit the platform per day
 E.g. Twitter
To duplicate or not to duplicate

19.  What tone am I using on social media?
 Don’t make Facebook your own personal pulpit
 Is it in line with our organisation’s brand?
 Different tones for different types of content
 Celebrating success
 Thanking donors/supporters /volunteers
 Asking for donations
Tone of communication

20. Asking for donations:
• Fundraisers are not beggars
• People want to feel like they are part of something
bigger than themselves
• Focus on the impact when people do respond positively
to calls for donations.
• Testimonials/Feedback from donors/volunteers/Activists
Tone of communication

21. • Social media is about relationships.
• Your fans or followers could be your next donors
or Activists (peer-to-peer fundraisers)
• Create an environment where your supporters can network
with each other.
Building relationships

22. Running a Facebook competition?
• Rules have changed!
• Businesses and organisations can now:
• Collect entries by having users post on the page
or comment/like a page post
• Collect entries by having users message the page
• Utilize likes as a voting mechanism
• http://www.facebook.com/page_guidelines.php
Terms and Conditions

23. 1. If you use Facebook to communicate or administer a
promotion (ex: a contest or sweepstakes), you are responsible
for the lawful operation of that promotion, including:
• The official rules
• Offer terms and eligibility requirements
• Compliance with applicable rules and regulations
governing the promotion and all prizes offered
Terms and Conditions (continued)

24. 2. Promotions on Facebook must include the following:
• A complete release of Facebook by each entrant or participant.
• Acknowledgement that the promotion is in no way sponsored,
endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps
• Personal Timelines must not be used to administer promotions
• e.g. “share on your Timeline to enter” or
“share on your friend’s Timeline to get additional entries”
Terms and Conditions (continued)

25. • Be professional but have fun!
• Work as a team
• When in doubt, Google it!
• Vary content and themes
• Ask your audiences’ opinion
• Don’t be scared to explore social media
• You cannot break it!
Tips

26. • Resources
• www.mashable.com
• www.socialmediaexaminer.com
• www.nonprofitmarketingblog.com
Resources

29. Thank You.
@GivenGain @carlaferreira1
www.facebook.com/givengain
www.givengain.com