1. Presentation 201 2

2. O ur M ission
C hoice O rganic Teas is com m itted to provid ing high quality teas and honoring their trad itions
while continuing to l
ead the tea ind ustry toward s m ore social and environm ental sustainability
with thoughtfull prod uced , innovative prod ucts and packaging.
y
O ur Strategy: Approachable, Afford abl Accessible
e,
No nonsense nam es, sim ple pure ingred ients, perfectly balanced ,
pleasing flavor.
C om petitivel priced high quality, hand -picked tea, m ad e from the bud and
y
the first two leaves of the tea pl
ant.
Increased placem ent to share the experience of high quality tea.

3. O ur History
Parent com pany, Granum , Inc. was found ed in 1 980 as an im porter and d istributor of
natural, organic, and m acrobiotic food s in Seattle.
With the successful introd uction of C hoice O rganic Teas in 1 989, Granum , Inc. becam e,
and rem ains, a m aj force in the d evelopm ent and growth of the organic and Fair Trad e
or
C ertified ™ tea m arket with national d istribution throughout the natural food s m arket.
For twenty years, Granum , Inc. has been sourcing fine organic teas from around the
globe, build ing a worl wid e network of d irect relationships with tea growers and suppliers
d
of related m aterial
s.
M any tea com panies outsource their packing, often outsid e the country. C hoice O rganic
Teas is one of the few tea crafters that packs its own tea in the U.S.
O ur d iversified business includ es our own brand as well as co-packing clients.

4. C ertifications
CERTIFIED ORGANIC
The first exclusively certified organic tea
company in North America (1989).
FAIR TRADE CERTIFIED™
The first Fair Trade Certified™ teas in North
America (2001). Instrumental in Fair Trade
USA decision to pursue Fair Trade
certification process for the tea industry and
helped establish the guidelines.
NON-GMO VERIFIED
First tea crafter to enroll in Non-GMO Project
(2009).
WIND POWER
Since 2003, 100% of our facility’s energy
usage has been offset by renewable energy
certificates (RECs) from wind power to
support clean energy development.
KOSHER CERTIFIED
Kosher Certification by Earth Kosher
HACCP Certified by BRS
Provides a basic assurance to communities
and consumers that we have implemented
systems to control food hazards.

5. #1 Sel Black Tea
ling

6. #1 Sel Green Tea
ling

7. #1 Sel O rganic Bl Tea
ling ack

8. #1 Sel O rganic Green Tea
ling

9. “O riginal Line” – C lassic Teas and Trad itional Blend s
Q UALITY
Hand -picked , perfectl balanced , fl
y avorful teas m ad e from the bud and
first two leaves of the tea plant
O rganic, Fair Trad e, Non-GM O Verified , Kosher, Gluten-Free
VALUE
C om petitively priced d ail d rinking tea
y
M SRP: $4.69
ENVIRO NM ENTALLY FRIEND LY PAC KAGING
Biod egrad able – Unbl eached natural fiber, d ouble-cham ber flow through
tea bags. No stapl – string and tag are attached by a knot.
es
Ind ivid ual l ed paper envelopes.
ly abel
Box is m ad e from 1 00% recycled paperboard /
65% post-consum er content.

10. “O riginal Line” – Bestsel
lers
1 ) Prem ium Japanese Green
2) Earl Grey*
3) English Breakfast*
4) O olong
5) C l
assic Bl
ack*
6) Pepperm int
7) D ecaf Earl Grey*
8) J ine Green*
asm
9) C ham om ile*
1 0) Genm aicha
* Fair Trad e C ertified ™

11. avors: “O riginal Line” Extension
New Fl
Introd ucing four new teas that take you
beyond ord inary into a world of flavor.
Prem ium Korean Green
D ecaffeinated Green
M asala Green
Rooibos C hai
M SRP $4.69

12. Prod ucts with a C ause

13. Prod ucts with a C ause

14. Prod ucts with a C ause
Supporting the J ane Good all Institute
A well
-round ed col lection of flavorful green, black, d ecaf, and herbal teas sourced from
four d ifferent continents celebrating the universal passion for tea.
M SRP: $4.69

15. C onvenient, 48-count Shippers
Fair Trad e C ertified ™ Tea Shipper
Best Sel Tea Shipper
lers
The Jane Good al Institute Tea Shipper
l

16. “Gourm et Line” – C l
assic Bl s with an Epicurean Twist
end
Q UALITY
1 3 d istinctive arom atic selections. Hand -picked , perfectly balanced ,
flavorful teas m ad e from the bud and first two leaves of the tea plant.
O rganic, Fair Trad e, Kosher, Gluten Free
VALUE
M SRP: $5.79
ENVIRO NM ENTALLY FRIEND LY PAC KAGING
Biod egrad abl - Unbleached natural fiber, d ouble-cham ber flow through
e
tea bags. No Stapl es.
Box is m ad e from 1 00% recycled paperboard / 65% post-consum er
content.
O THER PRO D UC T FEATURES
Ind ivid ual l ed , air-tight envel
ly abel opes

17. “Whole Leaf O rganics” – Trad itional Bl s and New Favorites
end
Q UALITY
The largest coll ection of certified organic, Fair Trad e C ertified ™
tea pyram id s on the m arket tod ay. C om bines the reward s of
loose l tea with the convenience of a tea bag. Hand -
eaf
picked , perfectly bal anced , flavorful teas m ad e from the bud
and first two leaves of the tea pl ant.
O rganic, Fair Trad e, Kosher, Gluten Free
VALUE
M SRP: $6.49
ENVIRO NM ENTALLY FRIEND LY PAC KAGING
Biod egrad able Tea Pyram id s (com m ercial grad e com poster).
No staples - string and tag attached ul trasonically.
Box is m ad e from 1 00% recycled paperboard / 65% post-
consum er content.
O THER PRO D UC T FEATURES
Ind ivid ual labeled , air-tight envelopes
ly

18. “Loose Leaf” – Trad itional Bl s and New Favorites
end
BULK LO O SE LEAF
28 Estate special and Signature Bl s
ties end
2 lb bags
O rganic, Fair Trad e, Kosher, Gluten Free
FO O D SERVIC E IC ED
3 oz. pre-portioned packets
Suitabl for autom atic brewer & paper fil
e ter
Yield s 3 gal
lons
O rganic, Fair Trad e, Kosher, Gluten Free

19. M arketing Support
• C onvenient Shipper Program
• Q uarterly Prom otions with scans
• Passive Sam pling Giveaway
• C oupons
• C ontests
• Retail Support Event Participation