1.
45 Ways to Improve
Store Conversions
CHRIS LEMA, LIQUID WEB
@chrislema

2.
Contact Info
Make it easy
To find and use
1
@chrislema

3.
Use social proof
“8 people just
Purchased this
Product.”
2
@chrislema

4.
Use Anchoring
Show suggested &
Actual product Prices
3
@chrislema

5.
Use scarcity
“There are only
5 more left in
This size.”
4
@chrislema

6.
Use Loss Aversion
Create Low Price
Or Money-back
Guarantees
5
@chrislema

7.
Enhance Reviewer
Meta-Data to make
Your reviews more
Useful to others
6
@chrislema

8.
Use Expert Reviews
In addition to normal
Reviews, add these
To increase trust
7
@chrislema

9.
Cross Selling
Offer related items
But only choose items
That are 60% cheaper
8
@chrislema

10.
Images
Use more than
A single image
For each product
9
@chrislema

11.
Videos
Enhance your
image gallery
With videos
10
@chrislema

12.
Product Copy
Make it bigger
& easier to read
11
@chrislema

13.
Buy Button
Make your buy
Button stand out
(Color & Size)
12
@chrislema

14.
Clothing Sizes
Use images & diverse
models For your
Sizing Guides
13
@chrislema

15.
Set Dynamics
Make it easy to
finish buying the
Complete set.
14
@chrislema

16.
Motivation
Carve off an
Entire section
Just for “SALES”
15
@chrislema

17.
Persuasion
Create a new
“staff picks”
section
16
@chrislema

18.
Engagement
Make all your
Product categories
Easily visible
17
@chrislema

19.
Follow Ups
Make sure you
Have cart abandonment
campaigns
18
@chrislema

20.
Follow Ups
Create other
Campaigns like ones
For First time Buyers
19
@chrislema

21.
Follow Ups
Add a wish list
Feature with
Follow up Discounts
20
@chrislema

22.
Content
Write blog posts
To help people
With decision criteria
21
@chrislema

23.
Content
Write blog posts
that compare your
Products to others
22
@chrislema

24.
Content
Write blog posts
That help customers
Get started
23
@chrislema

25.
Content
Create videos
That show
“Unboxing”
24
@chrislema

26.
Content
Create videos
That show people
Getting started
25
@chrislema

27.
Coupons
Put Time limits
On when they
Can be used
26
@chrislema

28.
Coupons
Send discounts
For popular
products
27
@chrislema

29.
Coupons
Send abandoned Cart
customers adjacent
product Coupons
28
@chrislema

30.
Coupons
Personalize
The actual
Coupon code
29
@chrislema

31.
segmentation
Tweak product
Descriptions based
On their segment
30
@chrislema

32.
segmentation
Tweak product
Recommendations
Based on segment
31
@chrislema

33.
segmentation
Prioritize your
Content based
On segment
32
@chrislema

34.
segmentation
Change your
store’s navigation
Based on segment
33
@chrislema

35.
Live Chat
Offer a way
For people to
Ask questions
34
@chrislema

36.
Live Chat
Automate the answers
For size, color &
Stock questions
35
@chrislema

37.
Checkout
Make logging in
Easy to eliminate
A lot of data entry
36
@chrislema

38.
Checkout
Use progress
Indicators &
Eliminate steps
37
@chrislema

39.
Checkout
Eliminate form
Fields that you
Don’t really need
38
@chrislema

40.
Checkout
Eliminate
Shipping
costs
39
@chrislema

41.
Checkout
Eliminate the need
To create an account
To check out
40
@chrislema

42.
Checkout
Eliminate mistakes
By using predetermined
Formats for fields
41
@chrislema

43.
Checkout
Offer multiple
Payment options
42
@chrislema

44.
Search
Make it easy to find,
Effective &
Lightning fast
43
@chrislema

45.
Stories
leverage them
On product pages,
Reviews & case studies
44
@chrislema

46.
SPEED
Work to get your
Store to load in
1-2 seconds
45
@chrislema

47.
CHRIS LEMA
LIQUID WEB
@chrislema