If you want to improve your online store's conversions, here are 45 tips to do it. My presentation to #WordSesh in 2018.

1. 45 Ways to Improve
Store Conversions
CHRIS LEMA, LIQUID WEB
@chrislema

2. Contact Info
Make it easy
To find and use
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@chrislema

3. Use social proof
“8 people just
Purchased this
Product.”
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4. Use Anchoring
Show suggested &
Actual product Prices
3
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5. Use scarcity
“There are only
5 more left in
This size.”
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6. Use Loss Aversion
Create Low Price
Or Money-back
Guarantees
5
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7. Enhance Reviewer
Meta-Data to make
Your reviews more
Useful to others
6
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8. Use Expert Reviews
In addition to normal
Reviews, add these
To increase trust
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9. Cross Selling
Offer related items
But only choose items
That are 60% cheaper
8
@chrislema

10. Images
Use more than
A single image
For each product
9
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11. Videos
Enhance your
image gallery
With videos
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12. Product Copy
Make it bigger
& easier to read
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13. Buy Button
Make your buy
Button stand out
(Color & Size)
12
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14. Clothing Sizes
Use images & diverse
models For your
Sizing Guides
13
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15. Set Dynamics
Make it easy to
finish buying the
Complete set.
14
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16. Motivation
Carve off an
Entire section
Just for “SALES”
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17. Persuasion
Create a new
“staff picks”
section
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18. Engagement
Make all your
Product categories
Easily visible
17
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19. Follow Ups
Make sure you
Have cart abandonment
campaigns
18
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20. Follow Ups
Create other
Campaigns like ones
For First time Buyers
19
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21. Follow Ups
Add a wish list
Feature with
Follow up Discounts
20
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22. Content
Write blog posts
To help people
With decision criteria
21
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23. Content
Write blog posts
that compare your
Products to others
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24. Content
Write blog posts
That help customers
Get started
23
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25. Content
Create videos
That show
“Unboxing”
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26. Content
Create videos
That show people
Getting started
25
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27. Coupons
Put Time limits
On when they
Can be used
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28. Coupons
Send discounts
For popular
products
27
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29. Coupons
Send abandoned Cart
customers adjacent
product Coupons
28
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30. Coupons
Personalize
The actual
Coupon code
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31. segmentation
Tweak product
Descriptions based
On their segment
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32. segmentation
Tweak product
Recommendations
Based on segment
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33. segmentation
Prioritize your
Content based
On segment
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34. segmentation
Change your
store’s navigation
Based on segment
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35. Live Chat
Offer a way
For people to
Ask questions
34
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36. Live Chat
Automate the answers
For size, color &
Stock questions
35
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37. Checkout
Make logging in
Easy to eliminate
A lot of data entry
36
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38. Checkout
Use progress
Indicators &
Eliminate steps
37
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39. Checkout
Eliminate form
Fields that you
Don’t really need
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40. Checkout
Eliminate
Shipping
costs
39
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41. Checkout
Eliminate the need
To create an account
To check out
40
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42. Checkout
Eliminate mistakes
By using predetermined
Formats for fields
41
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43. Checkout
Offer multiple
Payment options
42
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44. Search
Make it easy to find,
Effective &
Lightning fast
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45. Stories
leverage them
On product pages,
Reviews & case studies
44
@chrislema

46. SPEED
Work to get your
Store to load in
1-2 seconds
45
@chrislema

47. CHRIS LEMA
LIQUID WEB
@chrislema