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The Buyer's Journey - by Chris Lema

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The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.

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The Buyer's Journey - by Chris Lema

  1. B1A1 A2 D2 D1 GOAL Route D Route B Route A @CHRISLEMA The Buyer’s Journey A Content Strategy forYour Blog or Business site
  2. @CHRISLEMA
  3. @CHRISLEMA The way we see things… WANT BUY
  4. @CHRISLEMA
  5. @CHRISLEMA
  6. @CHRISLEMA
  7. @CHRISLEMA Sometimeswedon’t evenknowwhatterms tousewhensearching.
  8. @CHRISLEMA
  9. @CHRISLEMA
  10. @CHRISLEMA Itcanbearidiculous amountofworkjust tonameoursolution.
  11. @CHRISLEMA
  12. @CHRISLEMA
  13. @CHRISLEMA
  14. @CHRISLEMA Aswegeteducated,we learnwhatoptionswe actuallyhaveavailable.
  15. @CHRISLEMA
  16. @CHRISLEMA Wealsoneedtobeable toaddressourspecific contextandneeds.
  17. @CHRISLEMA
  18. @CHRISLEMA It’sadifferentiated solutionthatwill normallywinthegame.
  19. @CHRISLEMA
  20. @CHRISLEMA OnlyafterI’mdonewith mybuyer’sjourneywillI makeapurchase.
  21. @CHRISLEMA The way things really are… DISCOVERY CONSIDERATION DECISION
  22. UNAWARE PROBLEM AWARE SOLUTION AWARE PRODUCT AWARE FULLY AWARE DISCOVERY CONSIDERATION DECISION DEVELOP PROBLEM VOCABULARY DEVELOP SOLUTION VOCABULARY ARTICULATE AVAILABLE OPTIONS MATCH VALUES & NEEDS DIFFERENTIATE YOUR SOLUTION CONTENTTYPES • CHECKLISTS • STORIES • Q&A • MAPS • LISTS • HOWTO • TUTORIALS • WHITE PAPERS • COMPARISONS • OPINIONS • BEST OF • GUIDES • CASE STUDIES • BUYER’S GUIDE • HEAD TO HEAD @CHRISLEMA
  23. STOP PUSHING FOR THE CLOSE. EMBRACE THE BUYER’S JOURNEY. CREATE A VARIETYOF CONTENT. @CHRISLEMA
  24. CHRIS LEMA CHRISLEMA.COM @CHRISLEMA
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The reality for companies that are trying to figure out their blogging or content strategy is that there's a lot of content to write beyond just the "buy now" page.

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