YoastCon - Hope is not a strategy

1. SAVE YOURSELF $135,549.73 A MILLION DOLLARS WHEN YOU BUILD YOUR NEXT SITE

2. IN THE US, OVER 97% OF FEDERAL CASES ARE RESOLVED VIA PLEA BARGAINS.

3. THE FIVE STORIES I’M GOING TO TELL YOU HAVE ONE THING IN COMMON: INFORMATION ASYMMETRY

4. LEVERAGE EXIT INTENT FOR EMAIL SIGNUPS.

5. $480,000 ONE SITE INCREASED THEIR EMAIL SIGNUPS BY 469% USING OPTIN MONSTER $480,000

6. INTEGRATE YOUR SITE WITH YOUR STORE.

7. $324,000 ONE SITE LOST 60% OF ITS TRAFFIC AT A SINGLE CLICK & STILL MADE $18,000/MONTHLY. $804,000

8. DON’T IGNORE INDIRECT & OFF-LINE REVENUE

9. $102,000 ONE SITE’S BLOG DRIVES A COACHING BUSINESS ON 4 HOURS/WEEK $906,000

10. USE EMAIL AUTOMATION TO “ASK” MANY TIMES

11. $78,000 A RECENT PRODUCT LAUNCH ONLY MADE 22% OF ITS REVENUE FROM THE FIRST EMAIL PITCH. $984,000

12. USE AFFILIATE LINKS FOR AMAZON. NOT BITLY.

13. $50,000 ONE SITE WITH OVER 50,000 OUTBOUND CLICKS TO AMAZON, LOST MONEY USING BITLY $1,034,000

14. THE BIG TAKEAWAY IS THIS: KEEP TALKING KEEP LEARNING

15. CHRIS LEMA CROWD FAVORITE CHRISLEMA.COM @chrislema

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