Presentation by Claude Florin with Christian Lindholm of Fjord given at HP's Communications World, Barcelona, November 2007

1. Infrastructure for mobile
multimedia communities
Claude Florin, Multimedia marketing manager, HP
Christian Lindholm, Director, Fjord
28 November 2007

2. Infrastructure for mobile communities
Discussion points
Mobile communities services opportunity
Adding value with video and instant conversations
Infrastructure for mobile 2.0
The next steps
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3. Mobile communities

4. Social networks
Understanding social interactions by 400 million members
Source : Xtract
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5. Social networks
Self-expression : different profiles & groups
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6. Mobile communities
Mobile usage > 5%, growing from ~ 60M to 200M users
Mobile SNS users (1)
Mobile SNS 2.0 usage (2)
200
6%
150
4%
millions
100
2%
50
0%
0
y
n
ce
UK
ly
an
ai
It a
an
Sp
2008 2009 2010 2011
m
Fr
er
G
N America Europe Asia Pacific Latin America MEA
Daily (<1x) Weekly (>1x) Monthly (2-3x) Monthly (1x)
Source : 1 Juniper Research; 2 Informa 2006
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7. Mobile communities
Value-added mobility enablers
Presence
Moment*
Location
Sharing
Movement*
Facebook
YouTube
Identity
Me*
Groups
Conversations Multi-user*
Relationships
Flirtomatic
Jaiku
Source : Gene Smith, * Tomi Ahonen M’s
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8. Mobile and web
communities examples

9. Social networking
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10. Media sharing
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11. Micro blogging
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12. All social network services
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13. Lessons for real life
experience ?

14. Video sharing for
mobile communities

15. Sharing: conversations are king
“Content is just something to talk about”
Share and watch
•
− 1:100 ratio
Instant updates
•
− creates conversations
− show available friends
Rating
•
− triggers communications
− increases viral sharing
Source : Cory Doctorow, http://www.boingboing.net/2006/10/10/disney_exec_piracy_i.html
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16. Sharing : video conversations
• Nick chooses a thread
• He adds his video reply
Source : HP labs http://h20325.www2.hp.com/blogs/vorbau/archive/2007/05/21/3434.html
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17. Sharing : group video sharing
Mark can share :
• Video, audio, webcams
• Dynamic video sources
With his community :
• Mosaic, see me, content
• Choose, manage friends
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18. Sharing : video advertising
• Mark, as 71% of youth likes to
receive personally adds
• Brands value his feedback
• Advertising video ticker
• Interactive menus
• Customer representative
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19. What is key
for user experience ?

20. Instant conversations
for mobile communities

21. Instant conversations
“The phone address book is the biggest social network ”
Presence = identity
change over time
IP Network availability
Location
Notify
Mood
Activity
Terminal
2-3G capabilities
Devices Identity Services
Source : Jabber, Inc. (definition of presence)
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22. Instant conversations
Adding presence to mobile communities
Nick spots
an
interesting
restaurant
…
and
decides to
get his
friends on
a video
call.
Mark is
free …
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23. Instant conversations
Adding real-time location to mobile communities
Mark:
..after the
call
“Let’see
which of
my friends
is closest to
the
restaurant
..and notify
them all.”
Source : HP CME, Paul Burke, David Isaacson
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24. Instant conversations
Instant message and content updates
Isabelle
catches up
on her PC
to see
what she
missed :
Nick’s
photo,
Mark’s IM,
their call
and the
video
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25. Real-time communities ?

26. Infrastructure for
mobile 2.0

27. Infrastructure for mobile 2.0
Strengthen the value-chain
Mobile
Mobile 2.0 Social
n:1 network n:1 1:n
connector networks
(IMS)
Real-time mobility to enrich all Web 2.0 services
Better experience Revenue increase Mobilize SNSs
• Dynamic address • >10% ARPU in • Real-time mobility
book communications features
• Mediasharing and • Accessfrom multiple
• SNS bundles
camera access networks
subscription
• Livelocation, • Scalable mobile 2.0
• Network assets
notifications, history infrastructure
bring differentiation
• Instant
messages
and calls
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28. Infrastructure for mobile 2.0
HP OpenCall instant communication service
Presence
Address book Text, video, audio Web 2.0
Phone camera conf. + sharing applications
Inst. notifications
Application control (OS/network APIs)
Handset client software : • Applications launcher using real-time
Symbian S60, … user information (device, presence)
3G
broadband • Network storage and Web 2.0
Telecom network enablers integration
Web
Repo
XDM PS
AS 2.0
sitory
MRF MRF SDP
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29. Next steps : mobilizing social networks
Your idle screen
•
automatically pushes this
content to you, right there!
No more clicking and
digging or, in the best
case, blind notifications!
Never miss out anymore
an occasion to react to
your friends’ posts as they
happen!
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30. Next steps : mobilizing social networks
Your contacts are not
•
anymore just names,
numbers & addresses!
They become a live view to
what your friends want to
share with you and other
members of your networks!
• Fetch automatically their
picture, see the latest
entries on Jaiku! and last
time you talked on your
phone or on Skype!
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31. Challenges for
collaboration ?

32. Let’s discuss this…
claude.florin@hp.com
www.blogspot.com/cflorin
christian@fjord.co.uk
http://www.christianlindholm.com