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,Challenges	
  and	
  Opportuni:es	
  with	
  
Introducing	
  Farm	
  to	
  School	
  in	
  Omaha	
  
                         	
  



             Amy	
  L.	
  Yaroch,	
  Ph.D.	
  
        Community	
  Food	
  Security	
  Coali:on	
  
              Annual	
  Conference	
  
              November	
  5,	
  2011	
  	
  
                            	
  
About	
  Us	
  
           The	
  Center	
  is	
  a	
  Omaha	
  based	
  
         independent	
  non-­‐pro7it	
  research	
  
         organization	
  providing	
  research,	
  
          evaluation	
  and	
  partnership	
  in:	
  
       childhood	
  obesity	
  prevention,	
  food	
  
        insecurity,	
  and	
  local	
  food	
  systems	
  
                                   	
  
	
  

	
  
Website:	
  	
  
www.centerfornutri:on.org	
  
Like	
  us	
  on	
  Facebook:	
  	
  	
  
www.facebook.com/CenterforNutri:on	
  
Follow	
  us	
  on	
  Twi4er:	
  	
  
hKp://twiKer.com/#!/gretchenswanson	
  	
  
                                 	
  
What	
  is	
  Farm	
  to	
  School?	
  
            Farm	
  to	
  School	
  in	
  Douglas	
  County,	
  NE	
  

                     Benefits	
                                             Challenges	
  
Support	
  local	
  and	
  regional	
  producers	
        Budget	
  constraints	
  
(and	
  hence	
  the	
  economy)	
  
Connects	
  children	
  to	
  agriculture	
               Changing	
  exis:ng	
  procedures	
  (insurance,	
  
                                                          bidding	
  process,	
  distribu?on)	
  
Benefits	
  the	
  environment	
                           Procuring	
  sufficient	
  volume	
  of	
  par:cular	
  
                                                          products	
  
Builds	
  community	
  	
  (know	
  your	
  farmer,	
     GeUng	
  started	
  
know	
  your	
  food)	
  
Increasing	
  awareness	
  of	
  local	
  foods	
  
Timeline	
  of	
  activities	
  


03/10	
                                   12/10	
                                         10/11	
                                          03/12	
  



                      Conduct	
                                 Re-­‐conduct	
                                                      Bootcamp	
  
                                                                                                       Develop	
  
   Receive	
            needs	
                                    needs	
                                                          with	
  food	
  
                                                                                                       Toolkits	
  
 CPPW	
  grant	
     assessment	
                               assessment	
                                                         service	
  
                                        Mee:ng	
  
                                                                                                                                    directors	
  
                                        with	
  	
  key	
  
                                      stakeholders	
  
                                                                  Technical	
  
                                                                                                          Technical	
  
                                                              assistance	
  –	
  NY	
  
                                                                                                      assistance	
  –	
  CFSC	
  
                                                              City	
  Dept	
  Health	
  	
  
Where	
  is	
  NE	
  at	
  on	
  the	
  Farm	
  to	
  School	
  Spectrum?	
  

 • 	
  Our	
  CPPW	
  program	
  is	
  the	
  first	
  major	
  	
  
 	
  	
  	
  farm	
  to	
  school	
  ini:a:ve	
  in	
  state	
  
 • 	
  NE	
  is	
  an	
  agricultural	
  state,	
  but	
  not	
  	
  	
  	
  	
  
 	
  	
  	
  tradi:onally	
  “into	
  local”	
  
 • 	
  Omaha	
  is	
  currently	
  undergoing	
  a	
  paradigm	
  	
  
 	
  	
  	
  shia	
  in	
  the	
  local	
  foods	
  movement	
  
     • 	
  Growth	
  in	
  Farmers	
  Markets	
  (also	
  EBT)	
  
     • 	
  NE	
  Food	
  Coopera:ve	
  	
  
     • 	
  Restaurants	
  	
  
The	
  needs	
  assessment	
  in	
  NE	
  
       Administered	
  ques:onnaires	
  in	
  2010	
  with:	
  	
  
• 	
  	
  Food	
  service	
  directors	
  (N=7)	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Local	
  producers	
  (N=49)	
  
	
  
	
  

	
  	
  	
  	
  Distributors	
  (N=5)	
  
	
  
Food	
  Service	
  Directors	
  
• 	
  Reasons	
  FOOD	
  SERVICE	
  DIRECTORS	
  did	
  not	
  
purchase	
  from	
  local	
  producers:	
  
   • 	
  Food	
  Safety	
  Concerns	
  (67%)	
  
   • 	
  Difficult	
  to	
  purchase	
  directly	
  (62%)	
  
   • 	
  Distribu:on	
  issues	
  (45%)	
  
   • 	
  Timing	
  of	
  deliveries	
  (43%)	
  
   • 	
  Harder	
  to	
  handle	
  fresh	
  produce	
  	
  (36%)	
  
   • 	
  Price	
  and	
  Budget	
  (33%)	
  
   • 	
  Other	
  (seasonality,	
  quality,	
  #	
  of	
  invoices	
  and	
  
   ini:a:ves)	
  
Producers	
  
• 	
  Reasons	
  why	
  PRODUCERS	
  not	
  selling	
  to	
  schools:	
  
    • 	
  Not	
  being	
  able	
  to	
  produce	
  food	
  throughout	
  the	
  
    en:re	
  school	
  year	
  
    • 	
  Not	
  being	
  able	
  to	
  produce	
  sufficient	
  volume	
  of	
  food	
  
• 	
  PRODUCERS	
  mainly	
  selling	
  products	
  to:	
  
    • 	
  Farmers	
  Markets	
  
    • 	
  Local	
  stores	
  	
  
    • 	
  Restaurants	
  
    • 	
  CSA’s	
  	
  
 Distributors	
  
prepared	
  foods	
                                                25%	
  
          grains	
                                                 25%	
  
              eggs	
                                                                                                        75%	
  
             dairy	
  
         poultry	
                                                 25%	
  
                                                                                                                            75%	
      Foods	
  Most	
  
             pork	
                                                25%	
                                                                Commonly	
  
              beef	
  
     frozen	
  veg	
  
                                                                   25%	
  
                                                                   25%	
  
                                                                                                                                      Sold	
  to	
  Schools	
  
    frozen	
  fruit	
                                              25%	
  
    canned	
  veg	
                                                25%	
  
   canned	
  fruit	
                                               25%	
  
       fresh	
  veg	
                                                                                                       75%	
  
      fresh	
  fruit	
                                                                                                      75%	
  
                           0%	
          10%	
        20%	
         30%	
     40%	
     50%	
        60%	
     70%	
        80%	
  

prepared	
  foods	
             0%	
  
          grains	
              0%	
  
              eggs	
                                   25%	
  
             dairy	
                                   25%	
                                                                            Foods	
  Most	
  
         poultry	
  
             pork	
  
                                                       25%	
  
                                                       25%	
  
                                                                                                                                        Commonly	
  
             beef	
                                    25%	
                                                                          Sourced	
  Locally	
  
     frozen	
  veg	
            0%	
  
    frozen	
  fruit	
           0%	
  
    canned	
  veg	
             0%	
  
   canned	
  fruit	
            0%	
  
       fresh	
  veg	
                                                                        75%	
  
      fresh	
  fruit	
                                                                                          100%	
  
                           0%	
             20%	
               40%	
         60%	
        80%	
           100%	
          120%	
  
Grassroots	
  approach	
  
• 	
  Some	
  states	
  work	
  from	
  a	
  top	
  down	
  approach	
  
such	
  as	
  passing	
  policies	
  through	
  the	
  board	
  of	
  
educa:on	
  
• 	
  In	
  Nebraska,	
  schools	
  more	
  likely	
  to	
  start	
  with	
  
implementa:on	
  and	
  think	
  about	
  policy	
  later	
  
	
  
Farm	
  to	
  school	
  activities	
  in	
  Omaha	
  
                                                     	
  

          Success	
  with	
  3	
                Procedural	
                        Greater	
  
          Food	
  Service	
                     Change	
                            Awareness	
  of	
  
          Directors	
                           •  ALL	
  signed	
  a	
  memo	
     Local	
  Food	
  and	
  
          •  A	
  to	
  Z	
  Salad	
  Bar	
        added	
  to	
  opera:ng	
        Farm	
  to	
  School	
  
          •  Fresh	
  Pick	
  of	
  the	
          procedures	
  
                                                •  “when	
                          • Food	
  Day	
  Omaha	
  
             Month	
  
          •  NewsleKers/menus	
                    economically	
  
                                                   feasible,	
  the	
  
                                                   preference	
  will	
  be	
  
                                                   to	
  purchase	
  local	
  
                                                   foods”	
  
Diversity	
  of	
  foods	
  for	
  F2S	
  in	
  NE	
  

               Local	
  doesn’t	
  have	
  to	
  mean	
  fruits	
  
                          and	
  vegetables!	
  
                   Low	
        Local	
  meat	
  
                 sodium,	
        such	
  as	
     Locally	
  
                  whole-­‐       bison	
  and	
   produced	
  
                  wheat	
         ground	
         cheese	
  
                 tor:llas	
     hamburger	
  
Toolkits	
  	
  
• 	
  Not	
  originally	
  planned,	
  developed	
  in	
  response	
  
to	
  stakeholders	
  request	
  
• 	
  Prac:cal	
  resources	
  and	
  guidance	
  to	
  
implement	
  farm	
  to	
  school	
  for	
  key	
  stakeholders	
  
    • 	
  Food	
  service	
  personnel,	
  producers,	
  distributors	
  	
  
• 	
  Created	
  with	
  Nebraskans	
  in	
  mind	
  
• 	
  Goals	
  are	
  to	
  increase	
  implementa;on	
  and	
  
dissemina;on	
  	
  
Toolkits	
  for	
  Farm	
  to	
  
   School	
  in	
  Nebraska	
  
                       	
  
• 	
  One-­‐stop	
  resource	
  to	
  get	
  
started	
  as	
  well	
  as	
  	
  for	
  those	
  
who	
  are	
  further	
  advanced	
  	
  
• For	
  food	
  service	
  
professionals,	
  producers,	
  and	
  
distributors	
  
• toolkit.centerfornutri:on.org	
  
What	
  is	
  local?	
  (250	
  mile	
  radius)	
  
Seasonality	
  in	
  NE	
  
Choose	
  Local	
  Poster	
  
Technical	
  Assistance	
  
• 	
  NY	
  City	
  Department	
  of	
  Health	
  
       • 	
  Support	
  FSD	
  from	
  largest	
  district	
  to	
  aKend	
  
       “What’s	
  Working	
  in	
  School	
  Food”	
  conference	
  and	
  
       the	
  School	
  Food	
  Focus	
  mee:ng	
  
• 	
  Community	
  Food	
  Security	
  Coali:on	
  
       • 	
  Support	
  two	
  team	
  members	
  to	
  par:cipate	
  in	
  
       Maine’s	
  food	
  service	
  director	
  boot	
  camp	
  
       • 	
  Support	
  to	
  conduct	
  Nebraska	
  boot	
  camp	
  	
  
	
  
           Allows	
  us	
  to	
  bridge	
  the	
  
          gap	
  between	
  knowledge	
  
                   and	
  ac:on!	
  
Boot	
  Camp	
  for	
  Food	
  Service	
  Personnel	
  

                                •  Foods	
  available	
  year	
  round	
  
     Show	
  different	
         •  Demonstrate	
  other	
  ins:tu:on’s	
  
         ways	
  to	
              method	
  
                                •  	
  Demonstrate	
  viable	
  op:ons	
  for	
  
     integrate	
  local	
          recipes	
  
                                •  Discuss	
  hurdles	
  and	
  how	
  to	
  
     food	
  in	
  menus	
         overcome	
  




                                •  Farm	
  tours	
  allows	
  food	
  service	
  
                                   personnel	
  to	
  network	
  with	
  
                                   producers	
  
     PuUng	
  a	
  face	
       •  Exposed	
  to	
  the	
  benefits	
  of	
  naturally	
  
     on	
  local	
  foods	
        raised,	
  locally	
  procured	
  products	
  
                                •  Ability	
  to	
  network	
  with	
  peers	
  
Remaining	
  Challenges	
  
• 	
  Engaging	
  the	
  remaining	
  food	
  service	
  directors	
  
• 	
  GeUng	
  community	
  buy-­‐in	
  for	
  sustainability	
  
• 	
  Engage	
  distributors	
  further	
  
• 	
  Producers	
  seeing	
  value	
  outside	
  of	
  current	
  	
  	
  	
  
	
  	
  	
  successful	
  venues	
  
	
  
	
  
	
  
Future	
  Directions	
  


                 Educate	
  



  Lengthen	
  
   growing	
  
    season	
  

                             Build	
  
                        Infrastructure	
  
Acknowledgements	
  
•  Mary	
  Chapman	
  
•  Chelsey	
  Erpelding,	
  MPH	
  
•  Courtney	
  Pinard,	
  PhD	
  
	
  
Questions?	
  

     Amy L Yaroch, PhD

         Executive Director

Gretchen Swanson Center for Nutrition

     505 Durham Research Plaza

       Omaha, NE 68105-1313


        Phone: 402-559-5500

          Fax: 402-559-7302


   ayaroch@centerfornutrition.org

     www.centerfornutrition.org	
  

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Communities Putting Prevention to Work in Action_Views from the Field and What's Ahead

  • 1. ,Challenges  and  Opportuni:es  with   Introducing  Farm  to  School  in  Omaha     Amy  L.  Yaroch,  Ph.D.   Community  Food  Security  Coali:on   Annual  Conference   November  5,  2011      
  • 2. About  Us   The  Center  is  a  Omaha  based   independent  non-­‐pro7it  research   organization  providing  research,   evaluation  and  partnership  in:   childhood  obesity  prevention,  food   insecurity,  and  local  food  systems         Website:     www.centerfornutri:on.org   Like  us  on  Facebook:       www.facebook.com/CenterforNutri:on   Follow  us  on  Twi4er:     hKp://twiKer.com/#!/gretchenswanson      
  • 3. What  is  Farm  to  School?   Farm  to  School  in  Douglas  County,  NE   Benefits   Challenges   Support  local  and  regional  producers   Budget  constraints   (and  hence  the  economy)   Connects  children  to  agriculture   Changing  exis:ng  procedures  (insurance,   bidding  process,  distribu?on)   Benefits  the  environment   Procuring  sufficient  volume  of  par:cular   products   Builds  community    (know  your  farmer,   GeUng  started   know  your  food)  
  • 4. Increasing  awareness  of  local  foods  
  • 5. Timeline  of  activities   03/10   12/10   10/11   03/12   Conduct   Re-­‐conduct   Bootcamp   Develop   Receive   needs   needs   with  food   Toolkits   CPPW  grant   assessment   assessment   service   Mee:ng   directors   with    key   stakeholders   Technical   Technical   assistance  –  NY   assistance  –  CFSC   City  Dept  Health    
  • 6. Where  is  NE  at  on  the  Farm  to  School  Spectrum?   •   Our  CPPW  program  is  the  first  major          farm  to  school  ini:a:ve  in  state   •   NE  is  an  agricultural  state,  but  not                tradi:onally  “into  local”   •   Omaha  is  currently  undergoing  a  paradigm          shia  in  the  local  foods  movement   •   Growth  in  Farmers  Markets  (also  EBT)   •   NE  Food  Coopera:ve     •   Restaurants    
  • 7. The  needs  assessment  in  NE   Administered  ques:onnaires  in  2010  with:     •     Food  service  directors  (N=7)                        Local  producers  (N=49)              Distributors  (N=5)    
  • 8. Food  Service  Directors   •   Reasons  FOOD  SERVICE  DIRECTORS  did  not   purchase  from  local  producers:   •   Food  Safety  Concerns  (67%)   •   Difficult  to  purchase  directly  (62%)   •   Distribu:on  issues  (45%)   •   Timing  of  deliveries  (43%)   •   Harder  to  handle  fresh  produce    (36%)   •   Price  and  Budget  (33%)   •   Other  (seasonality,  quality,  #  of  invoices  and   ini:a:ves)  
  • 9. Producers   •   Reasons  why  PRODUCERS  not  selling  to  schools:   •   Not  being  able  to  produce  food  throughout  the   en:re  school  year   •   Not  being  able  to  produce  sufficient  volume  of  food   •   PRODUCERS  mainly  selling  products  to:   •   Farmers  Markets   •   Local  stores     •   Restaurants   •   CSA’s    
  • 10.  Distributors   prepared  foods   25%   grains   25%   eggs   75%   dairy   poultry   25%   75%   Foods  Most   pork   25%   Commonly   beef   frozen  veg   25%   25%   Sold  to  Schools   frozen  fruit   25%   canned  veg   25%   canned  fruit   25%   fresh  veg   75%   fresh  fruit   75%   0%   10%   20%   30%   40%   50%   60%   70%   80%   prepared  foods   0%   grains   0%   eggs   25%   dairy   25%   Foods  Most   poultry   pork   25%   25%   Commonly   beef   25%   Sourced  Locally   frozen  veg   0%   frozen  fruit   0%   canned  veg   0%   canned  fruit   0%   fresh  veg   75%   fresh  fruit   100%   0%   20%   40%   60%   80%   100%   120%  
  • 11. Grassroots  approach   •   Some  states  work  from  a  top  down  approach   such  as  passing  policies  through  the  board  of   educa:on   •   In  Nebraska,  schools  more  likely  to  start  with   implementa:on  and  think  about  policy  later    
  • 12. Farm  to  school  activities  in  Omaha     Success  with  3   Procedural   Greater   Food  Service   Change   Awareness  of   Directors   •  ALL  signed  a  memo   Local  Food  and   •  A  to  Z  Salad  Bar   added  to  opera:ng   Farm  to  School   •  Fresh  Pick  of  the   procedures   •  “when   • Food  Day  Omaha   Month   •  NewsleKers/menus   economically   feasible,  the   preference  will  be   to  purchase  local   foods”  
  • 13. Diversity  of  foods  for  F2S  in  NE   Local  doesn’t  have  to  mean  fruits   and  vegetables!   Low   Local  meat   sodium,   such  as   Locally   whole-­‐ bison  and   produced   wheat   ground   cheese   tor:llas   hamburger  
  • 14.
  • 15. Toolkits     •   Not  originally  planned,  developed  in  response   to  stakeholders  request   •   Prac:cal  resources  and  guidance  to   implement  farm  to  school  for  key  stakeholders   •   Food  service  personnel,  producers,  distributors     •   Created  with  Nebraskans  in  mind   •   Goals  are  to  increase  implementa;on  and   dissemina;on    
  • 16. Toolkits  for  Farm  to   School  in  Nebraska     •   One-­‐stop  resource  to  get   started  as  well  as    for  those   who  are  further  advanced     • For  food  service   professionals,  producers,  and   distributors   • toolkit.centerfornutri:on.org  
  • 17. What  is  local?  (250  mile  radius)  
  • 20. Technical  Assistance   •   NY  City  Department  of  Health   •   Support  FSD  from  largest  district  to  aKend   “What’s  Working  in  School  Food”  conference  and   the  School  Food  Focus  mee:ng   •   Community  Food  Security  Coali:on   •   Support  two  team  members  to  par:cipate  in   Maine’s  food  service  director  boot  camp   •   Support  to  conduct  Nebraska  boot  camp       Allows  us  to  bridge  the   gap  between  knowledge   and  ac:on!  
  • 21. Boot  Camp  for  Food  Service  Personnel   •  Foods  available  year  round   Show  different   •  Demonstrate  other  ins:tu:on’s   ways  to   method   •   Demonstrate  viable  op:ons  for   integrate  local   recipes   •  Discuss  hurdles  and  how  to   food  in  menus   overcome   •  Farm  tours  allows  food  service   personnel  to  network  with   producers   PuUng  a  face   •  Exposed  to  the  benefits  of  naturally   on  local  foods   raised,  locally  procured  products   •  Ability  to  network  with  peers  
  • 22. Remaining  Challenges   •   Engaging  the  remaining  food  service  directors   •   GeUng  community  buy-­‐in  for  sustainability   •   Engage  distributors  further   •   Producers  seeing  value  outside  of  current              successful  venues        
  • 23. Future  Directions   Educate   Lengthen   growing   season   Build   Infrastructure  
  • 24. Acknowledgements   •  Mary  Chapman   •  Chelsey  Erpelding,  MPH   •  Courtney  Pinard,  PhD    
  • 25. Questions?   Amy L Yaroch, PhD Executive Director Gretchen Swanson Center for Nutrition 505 Durham Research Plaza Omaha, NE 68105-1313 Phone: 402-559-5500 Fax: 402-559-7302 ayaroch@centerfornutrition.org www.centerfornutrition.org