At Cashrewards.com.au everyone gets paid to shop at over 1,000 stores. Registration is a one-click, 15 second step process that can earn members $1000s of dollars per year. We tackle the issue of increasing living costs by providing our members the cheapest way to shop in Australia giving cashback at stores such as Woolworths, eBay, Telstra, Amazon, Apple and more. The following is a one minute explainer https://www.youtube.com/watch?v=TLyO_AG7z4Q. Retailers also benefit by being able to reduce their digital advertising spend with Google and Facebook who take 80% Globally http://www.cnbc.com/2016/07/28/google-and-facebook-are-getting-almost-all-digital-ad-money.html. Cashrewards gets paid a commission on each customer purchase and shares this with the customer in the form of cashback. This is a win-win as the retailers only pay on the confirmation of a sale as opposed to per view or per click and the customer receives cashback. This provides at least 400% more value to the retailer than spending with Google or Facebook https://mumbrella.com.au/iab-launches-affiliate-marketing-handbook-plans-measure-australian-market-403721. Our exceptional growth substantiates the model and our hard work has been recognised by being named the winner in the Deloitte Tech Fast 50. To continue to benefit the Australian community our vision is simple: reach over 2 million members by the end of 2018. https://www.slideshare.net/cgarner/cashrewards-investment-deck-online-shopping-community-australia

1. Why we do
what we do?

2. OUR MISSION IS CLEAR
Give Back
This is our lifeblood, our reason for being. Helping families with the increasing costs of
living. Supporting charities with both time and money. Giving back is its own reward
whether helping a colleague tackle a new problem or delivering crucial funding to a
charity or helping people save money.

3. The old adage, "two heads are better than one" is as valid today as it ever
was. Collaboration is at the centre of everything we do. Working together challenges us
to articulate and distil what we are doing well and identify our weaknesses. It also
forces us beyond our comfort zone to learn and grow and stretch the boundaries of our
organisation. (help others to be successful)
OUR MISSION IS CLEAR
Support & Grow

4. OUR MISSION IS CLEAR
Go Above & Beyond
Go above and beyond. Exceed expectations. Under promise and over deliver. Whether
dealing with staff, members or advertisers we aim to ‘blow their socks off” at every
opportunity.

5. OUR MISSION IS CLEAR
Think Big
Only by thinking big will we push ourselves to discover new things, new territory and
new breakthroughs. Most importantly, thinking big comes down to never accepting
where we start from as the place we have to stay and setting ourselves big audacious
goals. It keeps us constantly striving for excellence.

6. OUR MISSION IS CLEAR
Give Back
OUR MISSION IS CLEAR
Say it as it is
Don’t settle. Challenge the norm. We don’t wait for our competitors to disrupt us. We
innovate continuously to be the best. We continue to look for improvements in what we
do and how we do it.

7. HOW WE DELIVER VALUE
Save 5% on Fuel
Save 5% on Groceries
Save 10% on Alcohol
Save 5% on Air Travel
Over 700,000 Australians with a home loan potentially
‘at risk’ – Roy Morgan September ’16
http://www.roymorgan.com/findings/6965-high-reliance-on-two-incomes-to-repay-home-loans-potential-risk-201609191011

12. Our community spend on average $150 per order
They order over 1.6 times per month
They rate our service higher than Spotify and
Apple
https://www.npsbenchmarks.com/industry/Consumer_Brands/?order=nps
Saved me money, that's all that matters
https://www.trustpilot.com/users/588714500000ff000a6fb2a5

15. 97

17. 69

19. 51

21. 59

24. Cashrewards Industry Recognition 2016
FINALISTS IN:WINNERS:

25. Media
Featured in

26. Website Traffic Experian Hitwise 2016
3x more visits than Coles Flybuys eStore: Source Experian July 2016
2x more sales than Virgin Velocity eStore: Source eBay July 2016
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
1000000
Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16
Flybuys eShops eStore - Velocity Frequent Flyer Qantas Points Online Mall
Pricepal.com.au Ebates TopCashBack
Cashrewards

28. 21x

29. Comparison Vs QANTAS Vs Virgin …
Cashrewards Coles Fly Buys Virgin Velocity
QANTAS
Loyalty
Woolworths
Rewards
Value of a single
Flight from Sydney
to Melbourne on
QANTAS (webjet 31st
March departs)
$168 $168 $168 $168 $168
Points
Required
NA NA 27,490 25,200 NA
$ spend
required AUD
$2,666.66 $33,600 $13,745.50 $25,200 $33,600
% better value
with
Cashrewards
- 1260% 515% 945% 1260%
• It is almost impossible to compare points Vs Cash Back 100% accurately as the points companies have designed their
systems deliberately to confuse and so not be compared on a Cash basis (typically compared using a MYER gift Card)

36. We offer a market place where
consumers interact directly
with brands/retailers in a value
exchange around Purchase
Intent NOT eyeballs (Irrelevant
Ads)
CONSUMERS BRANDS / RETAILERS
Clever Technology
(Proprietary)
AD $$$’s

47. Measure
Cashrewards.com
AppNexus/ All
Programmatic
Display Facebook Ads
Google Ad
Exchange
Google AdWords
excluding “Brand”
Keywords
ROAS
$1 : $10-$20
Nett
$1 : $4
Gross
$1 : $4
Gross
$1 : $3
Gross
$1 : $4
Gross
Payment Terms
Post Paid 60
days after
cooling off
Pre Pay Pre Pay Pre Pay Pre Pay
Include
cancelations
Yes No No No No
Viewability /
Ad Fraud
100% / 0% Bot
Traffic
50% Viewable
/14% Bot Traffic
50% Viewable
/14% Bot Traffic
50% Viewable
/14% Bot Traffic
100% Viewable /
7-14% Bot Traffic
Conversion Rate 20-80% 0.1% 1% 0.1% 3%
Relevancy / User
clicks
High / Click
Measurement
Low /
Impression
Measurement
Low /
Impression
Measurement
Low /
Impression
Measurement
High / Click
Measurement

48. 660% more return through Cashrewards for Advertisers
Savvy marketers are switching spend from Google and Facebook to Cashback in order to capitalise on the
premium ROAS and its post paid buying metric delivered by Cashrewards, guaranteeing sales without risk.
$-
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
IAB and NAB Average online
advertiser ROAS 2015
Cashrewards Average online
advertiser ROAS

49. Category Split: Experian Taxonomy
36%
24%
13%
11%
5%
3%
3%
3%
1%
1%
1%Grocery
Online market place
Travel
Alcohol
Apparel and Accessories
Appliances and Electronics
Department Store
health and beauty
Office Supplies
Sport and Fitness
House and Garden
Quick Service Restaurant
Books
Flowers and Gifts
Toys and Hobbies
Video Games
Automotive
Telco

50. Advertiser Split:
35.6%
22.7%
10.3%
3.0%
2.0%
1.8%
1.6%
Woolworths Gift Cards
eBay Australia
Dan Murphy's
Expedia Australia
Hotels.com
Groupon
Chemist Warehouse
David Jones
Lenovo
Virgin Australia Flights
AliExpress
Booking.com
The Iconic
Microsoft
Wotif
ASOS
Dell Australia
Sony
BIG W Store eGift Cards
Agoda.com
Cellarmasters
Masters
Scoopon
Catch Of The Day
Accor Hotels
Etihad Airways
Priceline Pharmacy
Emirates
STA Travel
Menulog

52. Richer brand experience
• Example of image content in
carousel
1

53. Richer brand experience
• Example of Youtube content
embedded into page
1

54. Content Copy Tenancy
• Add 500 words of your content to
store pages on both mobile and
desktop
• Add 5 images
• Embed 1 Youtube video
• AUD$500 per month or
• AUD$5,000 per year (paid up
front)
• Update content 6x per year
• Could use Vendor Funded Content

56. Retail Environment is Changing – NORA
Online sales
continue to
grow strongly
In store
growth is
stagnant
15.5% v 1.5%

57. Brands build the automated email work flow
• In market segments can be
created by your Account
Manager
• Here is an example of one for
Lenovo
• Once built automation kicks in
• Can be frequency capped
• Pay per message sent
Wait 1 months

58. Benefits of in market segment automation
• Benefit #1: show your offer to people engaging with you competitors brands...
• Benefit #2: Improved reach campaigns. ...
• Benefit #3: Competitor Audience targeting. ...
• Benefit #4: Improve contextual messaging of emails. ...
• Benefit #5: Great for activating new customers. ...

59. Costs always on – can be capped
• $1000 set up fee one off fee
• $200 min monthly fee
• $0.5 per email
• Min spend on request

61. What is a browser push notification?
• We can send push message
into all the different browsers
• We have over 25,000 people
opted in and growing fast

62. How do Amazon use it?
• We can send push message
into all the different browsers
• We have over 25,000 people
opted in and growing fast
Amazing Alexa Echo!
$49.99 + 8% Cashrewards
https://www.cashrewards.com.au/AMAZON

63. Benefits of push messaging
• Benefit #1: improving brand recall. Push messaging is a fantastic tool for reminding
prospects of your brand / product, when they are not logged into Cashrewards.com ...
• Benefit #2: Improved conversion rates. ...
• Benefit #3: Audience targeting. ...
• Benefit #4: Improves relevancy of ads. ...
• Benefit #5: Great for limited time offers. ...

64. Costs
• $0.5 CPC
• $1000 min spend
• Average CTR 20%

66. Extended Reach Remarketing -What is it?
Your brand page on
Cashrewards.com
We insert your
Facebook, Google or
DoubleClick
remarketing pixel
Person visit/searches
for Dan’s on
Cashrewards site.

67. Benefits of remarketing
• Benefit #1: improving brand recall. Remarketing is a fantastic tool for reminding prospects
of your brand. ...
• Benefit #2: Improved conversion rates. ...
• Benefit #3: Audience targeting. ...
• Benefit #4: Improves relevancy of ads. ...
• Benefit #5: Reduce loss.

68. Costs
• $200 fee set up
• $200 per month trial
• CPM $15 thereafter

69. 1click

71. MERCHANTS’ PROMOTION
CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE
ADVERTISER ON SITE PROMOTION
ON MARKETPLACE
PROMOTION

75. WotIf TESTIMONIAL
The growth of the cashback concept in Australia
presented an opportunity for Wotif and working with
Cashrewards has become an important aspect of our
partner marketing program.
The commitment to delivering value that Cashrewards
provides to both their end customers and partners,
has given us the confidence to continually test a
program of promotions and incentives.
Through on-site placements to email marketing and
beyond, Wotif’s collaboration with Cashrewards has
unlocked a purchase ready audience that we look
forward continuing to grow.
Stephen Wyber,
Senior Marketing Manager, Customer Acquisition for Wotif Group,

76. EBAY TESTIMONIAL
eBay is renowned as Australia's largest shopping market,
and Cashrewards is a vital eBay partner in Australia. The
Cashrewards community delivers huge incremental
revenue for eBay, and its member base is growing rapidly.
We acknowledge and thank the team at Cashrewards for
changing online shopping behaviour in Australia, and more
importantly distributing our marketplace offers to a
wider reach.
We fully expect the Cashrewards community to become
the most powerful shopping community in the country
before long. With their mantra of 'Get paid to Shop', they
are hyper-engaged and purchase with such high volume
and frequency that we can’t be anything but impressed by
their performance. We see this relationship maturing and
growing stronger over the next few years.
Head of Internet Marketing eBay, Feb 2016

77. Retail Environment is Changing – NORA
Online sales
continue to
grow strongly
In store
growth is
stagnant
15.5% v 1.5%

78. SIGNIFICANT Market Opportunity
We Are Just At The Beginning
CASHREWARDS
ONLINE SALE
$350M
CAPTURE NEARLY
2% OF THE DIGITAL
RETAIL MARKET IN
FIRST 2 YEARS
GROWING MARKET
SHARE BY
ATTRACTING MORE
CUSTOMERS
REACHING NEW
AUDIENCES FOR IN
STORE
PURCHASES
BREAKING INTO NEW MARKES
SECTORS INCLUDING
FINNANCIAL SERVIES AND
UTILITIES
BASED ON NAB RETAIL INDEX

79. EXPANDING ONLINE
RETAIL MARKET REACH
SIGNIFICANT RECENT RETAIL PARTNERSHIP ADDITIONS WILL DRIVE GROWTH
FASHION
$3.1b
D
D
DEPARTMENT
$1.8n
HOMEWARE / APPLIANCES
$4b
MEDIA
$3.3b
PERSONAL
$1.7b
GROCERIES
$3.6b
TOYS
$0.8b
FOOD
$1.2b
$22b TOTAL AUSTRALIAN RETAIL http://business.nab.com.au/wp-content/uploads/2016/08/20160729-NORSI-June-2016-Final.pdf
PARTNERSHIPS

80. CASHREWARDS IS
RESONATING
C.2,500
MERCHANTS
C.230,000
CUSTOMERS
UP 1,000
2,500
UP 150,000
230,000
Dec ‘15 Dec ‘15

81. Online Category Growth

82. Deciding Where To Buy - Online

83. Channels Used For Research - KPMG

84. Why Do People Shop In stores V Deciding Where To Buy

86. MERCHANTS’ PROMOTION
CASHREWARDS ON SITE MESSAGING DRIVES PURCHASE
ADVERTISER ON SITE PROMOTION
ON MARKETPLACE
PROMOTION