Build Your Program"s Brand (NWCA Convention 2011)
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This presentation discusses strategies for marketing and positioning college wrestling programs. It covers differentiating the core product through entertainment, media, and customer service. Product extensions like promotions and merchandise are discussed. The presentation also provides tips on positioning a program through differentiation, development, branding, and addressing negative brand associations. Attendees are encouraged to strategically build their brand through goals, policies, marketing, and continual assessment.
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![[object Object],[object Object],[object Object],[object Object],[object Object],Overview of Presentation Wrestling Professionals Looking to Innovate College Athletics Aug. 2011 Slide (i)](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Build Your Program"s Brand (NWCA Convention 2011)
- 1. 2011 NWCA Convention Fort Lauderdale, Florida Wrestling Professionals Looking to Innovate College Athletics August 7 th , 2011