1. AbacusBio Limited applies science and technology to improve agriculture through genetic improvement of livestock, plants, and aquaculture as well as farm systems and environmental management.
2. The company engages farmers to provide input on breeding priorities and programs through online surveys to quantify farmers' trait preferences and values to better align breeding with user needs.
3. Case studies showed the surveys helped develop dairy selection indexes by identifying farmer-preferred traits and clusters, and placed monetary values on difficult traits in ryegrass breeding to guide breeding programs.
3. ABACUSBIO LIMITED
Applying science and technology to
make a difference to agriculture
Genetic Improvement
Livestock
Plants
Aquaculture
Farm Systems & Environment
Application focussed
Management systems
Environmental management
Farm management & planning
Technology & Data Analytics
Biological & economic scenarios
Agri-tech applications
System optimisation
4. ABACUSBIO LIMITED
User participation in the
formulation of trait priorities
and breeding programs
CCAFS Learning Platform 1
February 2019
Tim Byrne
AbacusBio International Limited
5. ABACUSBIO LIMITED
Why
Create a
mandate for
change
Prioritise R&D
activities
Apply
monetary
values to
difficult traits
Increase:
- adoption and engagement
- rates of genetic gain
- rates of product development
6. ABACUSBIO LIMITED
What (is different)
Change the traditional
economic approach to
ranking tools for plant/
animal products
Balance economic versus
non-economic drivers of
breeding priorities
Quantify the views of
farmers
Provide insight into
farmer segmentation (if
any) and what drives it
7. ABACUSBIO LIMITED
Method
•Through an on-line survey assessment of:
•Who the farmers are (demographic)
•Farmer trait preferences and perceived value
(1000Minds®)
•“Choice patterns” (product profile)
•The clustering of farmers into typologies
•What is different between typologies
8. ABACUSBIO LIMITED
• Factors that might influence
peoples’ trait priorities:
• Farm size
• Location
• Belief in quantitative
approaches
• Selection criteria
• Services
• Age
• …anything that might
influence preferences for traits
Demographic
10. ABACUSBIO LIMITED
Trait preferences
• Defining the traits
• In readily known terms (more later)
• Have to get direction of trait right (coffee e.g.)
• Defining the trade-offs
• Experienced practitioner
• Taskforce/ expert panel
• Pilot
12. ABACUSBIO LIMITED
• Online/ via email
• Phone/ one-on-one
• Group meeting (with tabs on site)
• Seamless (email link or logon
page)
• Leverage off existing CRM
• Can be anonymous
• Delivered in multiple languages
Survey delivery
13. ABACUSBIO LIMITED
The results and analysis
• Trait ranking (% preference)
• A priori group analysis
• PCA and cluster analysis to form typologies
• What features (demographic) are distinguishable
between typologies
• Convert preferences to valuations
14. ABACUSBIO LIMITED
Two case studies
Selection index
development –
Dairy industry
Valuing difficult traits –
Ryegrass breeding
16. ABACUSBIO LIMITED
Driving need
What traits to
include in
selection indexes?
What should the
trait weightings
be?
Should there be
multiple indexes?
Development of
breeding
programs
27. ABACUSBIO LIMITED
Driving need
Monetary values
on economically
difficult traits
Relative weightings
to apply in plant
selection?
Factors influencing
farmers decisions
Development of
breeding programs
28. ABACUSBIO LIMITED
Value of yield
• Across the four seasons (spring, summer, autumn,
winter)
• Expressed in terms of its equivalent in tonnes of
grain
30. ABACUSBIO LIMITED
Yield priorities
High rainfall Temperate Mediterranean
Spring 7% 10% 4%
Summer 28% 24% 16%
Autumn 33% 30% 47%
Winter 32% 36% 33%
• Summer yield:
• Relatively more important in High rainfall zone, and less
important for Mediterranean
• Autumn yield:
• Relatively more important for Mediterranean
• Spring yield less important than other seasons
31. ABACUSBIO LIMITED
Hard to value traits…
• Used the value of Autumn Yield as a financial
benchmark (anchor)
• Enabled us to quantify the value of other traits
against $Autumn Yield
• Persistence (years)
• Survival under adverse conditions
• Summer survival
• …
35. ABACUSBIO LIMITED
Trait values –persistence/ survival
High rainfall Temperate Mediterranean
Autumn yield per HA
($ value per 1%
preference
per year)
$29.1 $29.2 $27. 5
Year of
persistence 4.1% 3.3% 2.0%
$119 $96 $54
Guaranteed survival in
adverse conditions 7.2% 10.5% 7.5%
$209 $306 $206
Relatively less
important in
Mediterranean
Relatively
more important
in Temperate
36. ABACUSBIO LIMITED
Trait values – hot/dry summer
High rainfall Temperate Mediterranean
Autumn yield per HA
($ value per 1%
preference
per year)
$29.1 $29.2 $27. 5
Guaranteed survival in
hot/ dry summer 18.2% 12.4% 16.5%
$510 $347 $433
Relatively more
important in
High rainfall
37. ABACUSBIO LIMITED
Trait values in context
• @ $250/ tonne of grain (as presented)
• Guaranteed survival in adverse conditions of $306 or
the equivalent to 1.2 tonnes of grain/ ha in temperate
environment
• Guaranteed survival in a hot, dry summer of $510 or the
equivalent of 2.1 tonnes of grain/ ha in high rainfall
environment
• …
38. ABACUSBIO LIMITED
Principles
• Trait priorities evolve over time
• Response to new knowledge and industry/market demands
• Surveys can be used to update and monitor farmer priorities
• Engage with farmers and boost adoption
• Ensure breeding programme priorities align with user
needs
• Opportunity to build product profiles/ selection tools
by combining
• Economic principles & farmer desired gains