I was the guest speaker at Alan Weiss and Patricia Fripp marketing for speakers workshop - The Odd Couple, held in San Francisco on March 8, 2008.

1. Advanced Internet Presence
Enhancing perceived expertise
Generating publicity effectively
Passive income opportunities
Blogs, bogs and fogs
Presented to Attendees of The Odd Couple Workshop
San Francisco
March 8, 2008
Chad Barr
President
CB Software Systems, Inc.
www.cbsoftware.com
chad@cbsoftware.com

2. Effective web site components
and how to enhance perceived value

3. Sample discussion with a
prospect, asking about
the elements of a
successful web site and
how to sell on the
Internet. The next
several slide are an
example of how I deliver
value, create credibility
and take them through
our web site in a matter
of just a couple of
minutes.
I first ask if they have
access to the Internet
and then take them to
my home page.

4. On the previous page, I
have them click on the
“E-Newsletter & Article
Archive” tab and when
they are on this page I
point their attention to
7th article from the top
and the 6th article from
the bottom.

5. I have them click on both
hyperlinks to display the
articles in order to
provide instant value and
gain credibility.

6. Sample of the second
article.

7. I then take them to our
home page, and then
have them click on the
“read more testimonials”
hyperlink on the bottom
left. This screen then
comes up which displays
Patricia Fripp terrific
video testimonial
followed by our many
clients’ written
testimonials.
My preferred method is
to display the one or two
most powerful lines from
the testimonial and allow
the visitor to click on
“read the actual
testimonial letter” which
display the actual
scanned letter from our
clients. This adds
tremendous credibility.

9. I then have them click on
the actual letter received
from Alan Weiss to gain
additional credibility.

10. When clicking on the
“About Us” tab, I have
them click on “Typical
Client Results” which
displays this page. It not
only displays the
outcome and results our
clients received by
working with us, it also
displays the actual
testimonial sentence
followed by the scanned
letter hyperlink which
substantiates and proves
the claim.
I then use another
example by having them
click on the bottom
hyperlink to see Nancy
MacKay scanned
testimonial.

11. Sample of that scanned
testimonial on our web
site.
I then take them to
several pages to show
them our before and
after design work for our
clients.

12. Alcera Consulting home
page BEFORE working
with us.

13. Alcera Consulting home
page AFTER working
with us.

14. Nancy MacKay home
page BEFORE working
with us.

15. Nancy MacKay home
page AFTER working
with us.

16. HR Value home page
BEFORE working with us.

17. HR Value home page
AFTER working with us.

18. Pam Harper home page
BEFORE working with us.

19. Pam Harper home page
AFTER working with us.

20. Olivia Fox home page
BEFORE consulting with
us.

21. Olivia Fox home page
AFTER consulting with
us.

22. Bates Communications
home page BEFORE
working with us.

23. Bates Communications
home page AFTER
working with us.

24. Libby Wagner new home
page for Influencing
Options.

25. And just before I finish
my “Internet Tour” with
the prospect to deliver
value, gain credibility and
answer questions, I take
them to the page that
allows them to get my
free e-Book in PDF
format.

26. Why have a web site at all?
What are your site key objectives?
• Increase business and gain new clients
• Improve your image, brand and credibility
• Make it easier to do business with you

27. Top 6 Web Sites Mistakes
Examples of what not to do
1. Not effective, non-engaging
2. Lack of trust and credibility
3. No one knows about you or your site
4. Poor navigation, design, flash and intrusive popups
5. Stagnant content
6. Lack of Testing

28. 1.
Ineffective design
Too much text
Not engaging
Ineffective images
Small navigation fonts
WIIFM?

29. 2.
Not effective
Too much text
ineffective dated images
Navigation took forever to load

30. 3.
Ineffective
Too much text
WIIFM
open email - open to spam
Skype - what purpose

31. 4.
Ineffective
Too much text
WIIFM
open email - open to spam
Skype - what purpose

32. 5.
Intrusive popup

33. 6.
How is it that I get no orders?
Broken “Order Now” hyperlink.
Poor Testing

34. 7.
Entry (Splash) page serves no purpose
“Don’t make me think” or irritate me

35. 8.
Anthony Robbins - Example of bad flash pages
and Intrusive automatic music or sound

36. 9.
Placing an order from
a company specializing in
security - See next slide

37. 10.
Page is not secured

38. 11.
Have you Googled yourself?
Do you Yahoo?
I could not find most
featured individuals while
doing a Google search!

39. 12.
Examples of articles on my blog quickly
indexed by Google and get top positioning
#1 “Increasing Business Opportunities”

40. 13.
More examples of Google positioning
#1 on google

41. 14.
Do not use Frames - Navigation within navigation
Don’t make me think - right side navigation
Colors ineffective

42. 15.
Stagnant content
Fonts too small

43. 16.
Coming soon
Problem with flash banner

44. 17.
Interesting articles
I think I’ll click and read

45. 18.
All article links from
previous page are
broken

46. 19.
No Under construction or
Coming soon
Most site I visit have these
messages for weeks, months and
sometimes years!

47. 20.
Example of no alerts for PDF
downloads

48. 21.
Outdated content
Featured even of 7/15/08
still displays on 3/8/08

49. 22.
Most of the drop down navigation goes to
the same page
Not a fan of drop down navigation or right
side navigation
Ineffective images (boring stock
photography)

50. 23.
Free resources and articles
Pretty good layout and call to action

51. 24.
There is no way I am going to work
that hard to get my free report.
You need to earn my trust first and
establish credibility

52. 25.
Are there people who are actually
reading this text?

53. 26.
and scroll to read more and more?
But Wait! There is more.

54. 27.
A digital business card - What is the
purpose???

55. 28.
very good layout and content
example

56. 29.
And good example of free articles
example

57. Components of a successful site
“The web is the ultimate
repository of highly
1. “In your face” effective, clear design and qualified content.”
navigation with a strong value
proposition and tag line
2. Provide value / be useful - Articles, white
papers, products ...
3. “Don’t make me think”
4. Passive income products and services Calls to action:
5. Secured shopping
6. Easy way to contact you • Contact us (call /email / fax)
7. Strong calls to action on each page • Sign up today
8. Focus on clients’ results & successes • Click here (most popular)
9. Testimonials, Case studies • Join our mailing list
10. Incentives and registration to your • Purchase product / service
newsletter • Learn more
11. Ability to search your own site • Take survey
12. Highway billboard home page concept - • Join our online forum
big Blocks and above the fold • Download article / white
13. WIIFM paper / CD
14. And your email signature of course • Request consultation /
brochure
• Refer site / article to a friend

58. Examples of clean design
Less is more
Creative
Engaging
Strong calls to action

59. Less is more Example of good use of the
Value Proposition
And good use of typical client
results with matching
testimonials for credibility
Big blocks
promoting
the most
important
areas of focus

60. Great example of providing value and utilizing
podcasts online.

61. Great example of providing value and utilizing
videos online.

62. More value.

63. Good example of providing value through articles
with built-in search capability and articles
organized by main topic areas.

64. More examples of providing value

65. Passive income products:
Books, CDs, eBooks, TCs
Videos, Audio, Checklists, Surveys, Forums ...

66. Passive income and great value

67. Good examples of providing services
and utilizing testimonials
Mentoring, coaching, consulting, workshops,
speaking, retainers ...

68. Example of good secured page
URL starts with https://
and bottom right key lock symbol

69. Example of good contact page
Also, email is not open to spam

70. Examples of prospects web inquiries
submitted from our previous contact page

71. Ability to register to free
newsletter and special resources
on all pages
Good value proposition
Search capability
Calls to action all over the page
testimonials
Free value PDF download
with registration to newsletter Big blocks design concept
Address at bottom of each page
for easy contact

72. Provide free value but
capture their email address

73. Creating communities
Strengthen your brand
Passive income

74. Deliver value, and value
and more value

75. Email Signature example

76. Additional Resources

77. Set alerts for:
Your name and company name
Your clients and their brands
Interesting topics, companies and individuals

78. Good example of Google alert letting me know
that Linda Popky referenced one of my blog
articles on her blog - Thank you Linda.

79. Get quoted in top publications
Send press releases such as your articles and
other announcements

80. Easily manage RSS
(Really Simple Syndication)
feeds.
Rather than having to
request multiple web sites of
interest, this tool enables
you to automatically receive
the information from the
many sites and blogs you are
interested in.
www.google.com/reader
See sample screen next.

81. Seth Godin Blog

82. Sample of great value delivered on the Internet
• iTunes - Podcasts and download to iPod
Search for TEDTalks when launching iTunes
or on the web:
http://www.ted.com
Dan Gilbert
“Stumbling on Happiness”

83. Creating internet marketing gravity
• Web site
• Content - Articles, White papers, case studies, Testimonials
• Products and Services
• SEO & PPC
• Newsletters www.cbsoftware.com/8tips
• Banners and links
• Link exchange
• Email signature, business card, voice mail, verbal, paperwork
• Forums and message boards
• e-commerce and e-business
• Blogs
• Search within your site
• Press release
• Podcast

84. My Inspiration