1. Making Simulation Business Relevant
Chad Jackson

2. Agenda
• Framework from
the ‘Engineering
Manager’s
Survival Guide’
eBook
• Early Findings from
the ‘Measuring the
Value of
Simulation’ Study
2

3. The Engineering Manager’s Survival Guide
• Contents
– Five Trends Shaping
Modern Engineering
– Five Initiatives for
Today’s Engineering
Manager
– Six Technology
Categories to Enable
Initiatives
8/22/2013Slide #3

4. Five Trends Shaping Modern
Engineering
• Profitable Growth and
Engineering Staffing
• The Visibility Mandate for
Engineering Operations
• The Expanding Role of the
Modern Engineer
• The Increasing Volatility of
Engineering Work
• The Coming War for
Engineering Talent
4

5. Five Initiatives for Today’s
Engineering Manager
• Agile Product
Development Processes
• Engineering Knowledge
Management
• Just in Time Engineering
• Right the First Time
Principle
• Talent Management
Strategy
5

6. Six Technology Categories to
Enable Initiatives
• Design and Simulation
• Engineering
Collaboration
• Engineering Guidance
• Product Lifecycle
Management
• Talent Management
• 3D Visualization
6

7. The Coming War for Engineering Talent
The Increasing Volatility of Engineering Work
The Expanding Role of the Modern Engineer
The Visibility Mandate for Engineering Operations
Profitable Growth and Engineering Staffing
Talent Management Strategy
The Right the First Time Principle
Just in Time Engineering Practices
Engineering Knowledge Management
Agile Product Development Processes
Initiatives
Trends
Mapping Trends to Initiatives

8. 3D Visualization
Talent Management
Product Lifecycle Management
Engineering Guidance
Engineering Collaboration
Design and Simulation
Technology Categories
Talent Management Strategy
The Right the First Time Principle
Just in Time Engineering Practices
Engineering Knowledge Management
Agile Product Development Processes
Initiatives
Mapping Initiatives to
Technology

9. Early Findings

10. Measuring the Value of
Simulation Study
• About the research study
– Survey-based study
– Statistics will be used to publish an info-
graphic research report, made available to
participants
• Includes questions on how simulation is
valued as well as organizational
characteristics
• Early findings will be shown today
10

11. Question #3: Which of the following
simulation advantages are realized by
your organization?
11
Have metrics been formally defined and tracked as a way to
measure the value of simulation? 38% YES

12. Question #2: Simulation is used in
which of the following activities in your
organization?
12
48%
63%
66%

13. Question #3: Which of the following
simulation advantages are realized by
your organization?
13

14. Question #1: In which of the following
aspects of product development does
your organization use simulation?
14
Larger orgs concentrated on
front end with simulation
Smallest orgs aren’t using
simulation as much

15. Question #5: Which of the following best
describes the attitude of your organization’s
leadership towards simulation.
15

16. Question #2: Simulations are used to
validate designs before next steps such as
prototyping, testing or design release
16

17. Question #2: Simulation results affect and
influence design decisions
17

18. Question #2: Simulation generates design
alternatives or improvements through
optimizations or design of experiments
18

19. Takeaways from Early Findings
• Biggest cited advantage @ product performance.
BE CAREFUL. Quantify it.
• Understand how sim affects your company’s
business model (contract or prospective).
• Bigger orgs should consider using sim more broadly.
Smaller orgs should use sim more consistently.
• Orgs that see sim as essential use them more
frequently in testing / prototyping and apply them
EVERY TIME.
19

20. THANK YOU