The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker model - cloud expo west 2012 santa clara - chad lawler

www.hitachiconsulting.com

CIO
CLOUD SERVICE BROKER

CENTRAL IT

The Executive View
on Cloud Service Brokers
Leveraging Cloud Solutions in a Cloud Service Broker Model

Cloud Expo West 2012, Santa Clara, CA Chad M. Lawler, Ph.D.
Track 4 - Hot Topics, Day 3 - Wednesday, November 7th, 5:05 - 5:55 pm Director of Consulting Services, Cloud Computing
http://cloudexpo2012west.sys-con.com/event/session/1764 chad.lawler@hitachiconsulting.com
www.hitachiconsulting.com/cloud
Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting

Beyond the Hype - Cloud is Changing Business & IT

Increasing
Shadow IT

Your Business

Business and End
Users Circumventing IT
Cloud Ecosystem
YOUR CENTRAL IT

IaaS PaaS SaaS

Services
Providers

Proprietary - All Rights Reserved © Copyright 2012 Hitachi Consulting 1

Cloud is Changing Business & IT - Service Use & Delivery

IT Service Use is Changing
 User behavior is changing the way IT organizations purchase & use IT services
 Users take easiest, quickest, lowest-cost path to services that rapidly meet needs
 End users going around IT organizations directly to cloud providers - Increasing Shadow IT

Cloud is Complicating IT Service Delivery
 Cloud increases competition between internal IT and external cloud providers and options
 IT being forced to compete with public cloud, function as a CSP, deliver comparable services
 Focus on Delivery Speed, switch from legacy lifecycles to cloud enablement and management


Cloud Complexities - Barriers to Business Value

Your Business
Cloud Complexities & Challenges - Optimized Enterprise
Barriers to Business Value Cloud Environment

Consumers
Cloud Ecosystem

Cloud Complexities & Challenges
 Adoption  On-Boarding
 Sourcing  SLAs
 Procurement  Performance
IaaS PaaS SaaS  Billing  Availability
 Cost Controls  Scaling
Services
Providers  Multi Hybrid Cloud  Security
 Integration  Management
 Aggregation  Lock-In
 Customization  Governance


Which Applications, Which Cloud, How to Transition…

Which Applications?
Best Business Value for Cloud
Where do you need the most flexibility?
Which Cloud?
Which applications require scale?
Where do you need to reduce costs?
Where can you gain the most agility? Public Cloud How Do I Get There?
Rapid provisioning, massive scale
Ideal Candidate Applications Greater elasticity, tightly controlled costs.
Non-Legacy Application Also ideal for temporary environments
Can be virtualized
Content Migration
Workloads moved quickly with minimal
Content collaboration, & communication Private Cloud / Hosted Cloud business disruption with cloud services
Email & Web services and applications Appropriate for higher security needs
Enables more control over infrastructure Performance Optimization
Ideal Workloads Enables higher degree of configuration Optimize cloud solution designs,
On-Off Batch processing, Cyclical or platform selection, deployment,
Unpredictable Hybrid Cloud procurement, provisioning, management
Uncertain or inconsistent demand
Best of both Public and Private though and governance
Require rapid provisioning or scalability
the potential scale could place a burden
Security & Availability
on the Private Cloud
Select target cloud infrastructure based
on application and data security and
availability requirements

Cloud is Changing Business & IT - The New IT Landscape

Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix

DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD
Next Generation
Datacenter Transition
Hybrid - Public/Private/Virtual Private
Regional Datacenter 1 Regional Datacenter 2
Traditional Data Center Next Generation Datacenter
Enterprise Datacenter Public Cloud Datacenter
 On-site Private Cloud IaaS Utility
 On-site Traditional Infrastructure  On-Site + Off-site Utility  Off-site Utility
 Dedicated On-Site Infrastructure
 Dedicated with Limited  Dedicated Infrastructure + Utility  Pay-as-You -Go Consumption
 Internal Application Provisioning
Virtualization  Internal + External Provisioning  External Application Provisioning

IT OPERATIONS + MULTI CLOUD
 Legacy Coexistence with Cloud Migration and New Cloud Apps  Selective Outsourcing and Managed services
 Multiple Application Spread Across Environment Legacy & Cloud  Private, Public and Hybrid Cloud Utilization


Cloud is Changing Business & IT - The New IT Landscape

Enterprise Cloud Model - Multi-Source Hybrid Public/Private Mix
 Mix of public-private cloud services from multiple, different cloud providers
 With the cloud comes increased complexities, disruptive for both business and IT
 Increased need for integration, aggregation, customization and automation

Focus on Cloud Supply Chain and Service Management
 Businesses already negotiating multiple cloud service contracts with different providers
 Using multiple/different cloud services - more contracts, payments, providers to manage
 Businesses need different cloud services to work together for maximum efficiency and value


How to Centrally Leverage & Manage Multiple Cloud Solutions?

PUBLIC CLOUD
Design?
What capabilities, savings or services?
PUBLIC CLOUD What is the business case, cost & ROI?
How to develop a solution?
Which applications to which Cloud?
HYBRID CLOUD
Implement ?
How to integrate, source & procure?
How to implement, migrate & transition?
PRIVATE CLOUD

Govern?
DATACENTER How to secure, operate & manage?
How to control resources & costs?


Multi-Cloud Management - The Need for Choice and Control

IaaS - CSP2

Multiple SaaS Providers More SaaS Providers

Multi-Cloud Consumption & Management
Need for Centralization, Standardization & Governance

IaaS - CSP1 IaaS - CSP3

CIO
CENTRAL IT
Traditional On-Premise
PRIVATE CLOUD PRIVATE CLOUD


Multi-Cloud Management - The Need for Choice and Control

How can you deliver service How will you manage multiple
choice while also controlling CSPs and solutions across
and managing for cost savings? different platforms? Who
manages this?

Multi-Cloud Consumption & Management
Need for Centralization, Standardization & Governance

CIO
Currently, you
manage this… CENTRAL IT
Traditional On-Premise
PRIVATE CLOUD PRIVATE CLOUD
Are you equipped to
manage multiple private
clouds?

Multi-Cloud The Need for Choice and Control

Managing Cloud Complexities and Disruption
 Cloud represents a disruptive change for both business and IT
 But with this comes increased complexities and expanded management and integration scope
 Leveraging the cloud requires more than just technology migration

A New Approach is Required
 For designing, building and operating solutions in the new hybrid multi-cloud service model
 A common methodology across multiple cloud providers and internal infrastructure
 Along with a centralized approach to unify provisioning, procurement, metering and control


Defining a Cloud Service Broker - Definition & Roles

PUBLIC CSP 1

CLOUD SERVICE BROKER CLOUD CONSUMERS
PUBLIC CSP 2

PRIVATE CLOUD

PRIVATE CLOUD

Model for conducting cloud service governance and integration as a service
Manages the use, performance and delivery of cloud services
Service relationship intermediary between service consumer and provider
Provides intermediation, aggregation, customization & arbitrage


Defining a Cloud Service Broker - Definition & Roles

Cloud Service Broker - Definition
 Model for conducting cloud service governance and integration as a service
 Manages the use, performance and delivery of cloud services
 Functions as a service relationship intermediary between service consumer and provider
 Provides intermediation, aggregation, customization & arbitrage

Cloud Service Broker - Business Value
 Makes it easier to consume and maintain cloud services from multiple providers
 Removes cloud complexity and burden of work customers consuming cloud
 Consolidates 3rd part technical and commercial interfaces for cloud consumers
 Provides a ‘one stop shop’ for procurement and management of cloud solutions


CSB Primary Functional Roles Adding Value to Cloud (Gartner)

INTEGRATE Service Integration - Making separate, independent
services work together in an improved fashion, with
substantial new value as a result of integration

AGGREGATE Service Aggregation - Delivering two or more services
to consumers in scale with no net-new services but value in
combination (NIST, combines multiple services into one or
more services)
CUSTOMIZE
Service Customization - Altering or improving a service
with enhanced net-new functionality (NIST “Intermediation”,
enhances a service, improves capability, provides value-
added functionality)


CSB Primary Functional Roles - Addition Role (NIST)

ARBITRAGE Service Arbitrage - Similar to aggregation but also
enables service choice and flexibility to choose services
? from multiple providers, along with measurement,
comparison and contrast capabilities to evaluate best fit


Future Cloud Direction - Increased Cloud Use & Move to Brokers

Increased Cloud Consumption with Enterprise Capabilities
 Accelerated IaaS, PaaS & SaaS use with need for more adoption efficiency
 Need for automation, integration, aggregation, governance & management for hybrid cloud
 Lack of cloud skills, resources more difficult to find/acquire, cloud talent gap grows

Cloud Service Brokers - Increasing Maturity & Capability
 Rapidly evolving arena within the cloud ecosystem with an array of service capabilities
 Market shifting to cloud service brokers to solve cloud consumption and complexity issues
 Focused on meeting the need for multi-cloud management, centralization and governance
 Next generation cloud service management software is already offering brokering capabilities


General Services Administration (GSA) Cloud Brokerage RFI

 GSA Federal Acquisition Service (FAS) Cloud
Brokerage Request for Information
 July 17, 2012
 Agency: General Services Administration
 Office: Federal Acquisition Service (FAS)

 Alternative Cloud Acquisition Models
 GSA is seeking information about alternative models
and/or solutions for future cloud acquisition vehicles and
processes that further these goals.

 GSA Cloud Service Broker
 One emerging concept in cloud computing is that of a
'cloud broker' or an entity that manages the use,
performance and delivery of cloud services, and
negotiates relationships between Cloud Providers and
Cloud Consumers.


DOD Designates DISA as the Cloud Service Broker for DOD

 Designation of the DISA as the DOD
Enterprise Cloud Service Broker
 June 26, 2012

 Ease of Cloud Use with a Focus
Point for Cloud Services
 Leverage
of an Array of Private Cloud &
Commercial Cloud Services

 “We are moving to an enterprise cloud
environment that provides tangible
benefits across the department…This
strategy lays the groundwork... for
achieving cloud adoption within the
department. ”
 Teri Takai, Defense Department CIO


DOD Designates DISA as the Cloud Service Broker for DOD

 DISA Enterprise DoD CSB
 Manage the use, performance & delivery of cloud services

 Negotiate relationships between cloud providers & DOD

 Enable Cloud Services & Decrease Costs
 Enable the DoD to best leverage cloud services

 Make it easier, safer, and more productive to navigate,
integrate, consume, extend and maintain cloud services

 Consolidate Cloud Demand & Customize Services
 Organizational focus point to consolidate cloud service
demand

 Negotiate for the best service usage rates across the DoD.

 Enable DoD to tailor availability and delivery of cloud


Multi-Cloud Management for Choice, Control and Savings

Public IaaS Mid Market IT Organization

Enterprise IT Organization
Integrate, Aggregates & Customizes Multi-Cloud
Public IaaS

Federal & State
Government IT
Private Cloud
Organizations

Centralization, Standardization & Governance
 Central Self Service  Comparison  Management
 Cloud Service Catalog  Procurement  Billing & Chargeback
 Solution Design  Provisioning  Governance
 Integration  Deployment  TCO Visibility & Cost Control


Multi-Cloud Management Cloud Service Broker Process

CIO’s/CTO’s Cloud Architects Sys Admins Sys Admins CIO
Cloud Architects IT Sourcing Mgrs App Deployment App Deployment IT Managers
IT Managers IT Managers Cloud Architects Cloud Architects

Design Source Implement Manage Govern

Analyze, Model, Configure, Source, Provision, Deploy, Manage, Monitor, Control, Approve,
Scenario Broker Migrate Review Govern
• Automate Solution Analysis • Design Architecture • Provision Virtual Datacenters • Manage Cloud via Dashboards • Governance Enforcement
• Model Cloud Solution • Configure Solutions • Deployment Services & Apps • Cost, Util, Performance, SLA • Alerting Approval Workflow
• Show App Analysis • Broker (Source, Procure, Bill) • Migrate Data, Manage Process • Monitor Cloud Environment • Cost & Resource Policies


Multi-Cloud Management Cloud Service Broker Process

Solution Template Applied to
Cloud Solutions Design Multiple Cloud Infrastructures

Match to Best-Fit Cloud Based on
Compare & Contrast Scenarios Like-for-Like Comparison, SLAs,
and Total Cost of Solution

Unified Procurement Process with
Source & Procurement Solution BOM Compiled & Ordered

Automated Solution Launch with
Automate Cloud Implementation API-Based Deployment

Structured Process for Application
Application & Data Deployment Deployment and Data Transition

Central Management Console and
Management Configuration Monitoring with Tools Integration
Capabilities

Governance & Cost Controls Central Request & Approvals
with Ongoing TCO Controls


Multi-Cloud Management - Example Best Fit Cloud Deployment

Enterprise Production

EC2 West EC2 East

Secure Network Overlay
SSL HTTPS VPN
Low Cost Dev & Test Low Cost DR


Multi-Cloud Management - The New IT Landscape & CSBs

DATACENTER PRIVATE CLOUD HYBRID CLOUD PUBLIC CLOUD
Next Generation
Datacenter Transition
Hybrid - Public/Private/Virtual Private
Regional Datacenter 1 Regional Datacenter 2
Traditional Data Center Next Generation Datacenter
Enterprise Datacenter Public Cloud Datacenter
 On-site Private Cloud IaaS Utility
 On-site Traditional Infrastructure  On-Site + Off-site Utility  Off-site Utility
 Dedicated On-Site Infrastructure
 Dedicated with Limited  Dedicated Infrastructure + Utility  Pay-as-You -Go Consumption
Virtualization  Internal + External Provisioning  External Application Provisioning

IT OPERATIONS + MULTI CLOUD
 Legacy Coexistence with Cloud Migration and New Cloud Apps  Selective Outsourcing and Managed services
 Multiple Application Spread Across Environment Legacy & Cloud  Private, Public and Hybrid Cloud Utilization

CLOUD SERVICE BROKERS
 Integrates, Aggregates & Customizes Multi-Cloud Environment Infrastructures


CSB Business Value - Enabling Choice, Control & Savings

CHOICE Solution comparison and choice among public and private
cloud providers with integrated cloud service delivery and
procurement deployment automation from multiple
providers

CONTROL Central cloud solution design, automated provisioning and
integrated governance through a 'single pane of glass‘, a
one-stop-shop & marketplace for cloud sourcing

SAVINGS Cloud solution TCO comparison and optimization among
$ multiple cloud infrastructures to deliver on the lowest-cost
cloud solution.


Empowering IT as the Cloud Service Broker

CIO

CENTRAL IT

 IT must evolve to function similar to cloud providers and manage hybrid multi-cloud
 IT focus shifts from managing IT to services, clouds, outsourcers & relationships
 A single point of transparency, accountability, sourcing and governance control is required
 CIOs are positioned to become Cloud Service Brokers for their organizations


Our Enterprise Cloud Solutions Portfolio

Our Supported
Platforms

Our Approach Design Implement Govern

Cloud Cloud Cloud Sourcing,
Cloud Cloud
Our Cloud Portfolio Application Application Management
Workshop Application
Consulting Assessment & Development Deployment & Governance
Inform & Explore Starter
Packages Roadmap Design Cloud Architect, Pilot & Automate
Rapid POC
Assess & Plan Applications Migrate Control

Our Cloud Cloud Strategic Advisory Cloud Application Cloud Transition Cloud Brokerage
Consulting Services Development Services Services Solution Services
Services


How to Get Started? Cloud Workshop & Strategy Session

Select cloud
Should we leverage where most
cloud and CSB appropriate and
solutions? align CSB strategy
and fit.

How & where?
What decisions do we make?
What do we need to know to decide?

Cloud Strategy Session Helps Answer…
1 What business issues are you trying to solve?
2 Where could cloud and CSB help?
3 What are the first steps?

Join us for Here at The Evolution Bar & Cafe at 6:30 PM

Join us for cocktails and a follow-up question/answer mixer
@ the Evolution Bar & Cafe at Nov. 7 @ 6:30 PM


Thank You and Contact Me to Explore Cloud and CSB

Chad M. Lawler, Ph.D.
Director of Consulting Services
Cloud Computing

14643 Dallas Parkway, Suite 800, Dallas, Texas 75254
Office: 469.221.2894
Email: chad.lawler@hitachiconsulting.com

www.hitachiconsulting.com/cloud/

www.linkedin.com/in/chadmlawler
www.twitter.com/chad_lawler
www.cardcloud.com/chadlawler


The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker model - cloud expo west 2012 santa clara - chad lawler

The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker model - cloud expo west 2012 santa clara - chad lawler

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The executive view on cloud service brokers leveraging cloud solutions in a cloud service broker model - cloud expo west 2012 santa clara - chad lawler