Social Developers London April 2013 Intro by Todd Chaffee. Our goal is to assist developers, entrepreneurs and digital marketers in the use of popular social platforms to both enhance and help market their projects. We offer a strong focus on the Facebook platform and increasingly the Twitter platform too. We hold monthly meetings every 2nd Wednesday at Google Campus in London.

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guy@clinic.co.uk

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@centralworking

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Eamonn Gahan – Facebook Platform
Angux Fox – Twitter Platform
James Cooper – Mobile Social Games
Show & Share
Dave Nattriss – What's Hot on FB
Nick Thain – Managing FB Pages

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Facebook home
How will features impact developers or
brands?
Cover Feed (as seen on previous slide)
User centric vs. app centric
What does it really mean?
Photos center stage again (last month we saw
the new newsfeed redesign) as seen on next
slide. Note how big photos and videos will be.
They take up almost the whole feed.

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Back to cover feed
TAKE AWAY: Develop content around people,
but specifically around photos.
Open graph will probably become more
important. Example “Angus cooked a recipe
using MyRecipeApp”
FB confirmed: posts from 'liked' pages will be
included in cover feed. Opportunity for brands.
No ads. Yet. Location based? Opportunity, but
at the cost of bad UX?

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Chat Heads
Go from theater listings to google maps to car
reservation to YOUR APP, all while keeping the
chat with a friend at hand.
Might change the way you think about the
content your app makes available?
No way to A / B test if people are using your
app content for messaging due to privacy, so
how can we test for that? Focus groups might
be one answer.

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No iOS version: A challenge
Normally apps are quite similar between iOS
and Android. Does app centric vs. user centric
change this?
Same for Androids without Facebook Home
Begs the question: can we detect if the user
has Facebook Home?

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Unified Messaging
Very cool feature. BUT is it just FB Messenger
+ SMS?
Strategic move for Facebook to 1UP the
competition? Or will it be open with hooks for
Whatsapp, Google+ and other messaging
apps? Your App too?
More general: it shows once again how
strategic mobile has become for FB. How many
brands still ignoring mobile and at what missed
opportunity?

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Other Facebook news
New 'reply' feature for pages as seen on the
previous slide.
Page owners must enable it.
Still too early to tell if it will increase
engagement. Gut instinct is that it will.

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Other Facebook news
'Friends of fans' stat is going away on Insights.
Some pages already seeing no number there.
It was always an “exaggerated” large number
that gave no indication of practical reach.

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New event limits: Invite 100
at a time
300 pending invites
For pages, pay to promote

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To apply: http://on.fb.me/Ykeoob

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Facebook Gifts
Not just for big brands (see prev slide)
News this month: Now intl can SEND to the US.
English speaking countries only.
Close to UK launch? Apply now.

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New Page cover guidelines:
http://on.fb.me/ZFwB1g

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MORE changes to cover page policy
This time for the better!
Eliminated (all the below are ok now)
Rules against calls to action
Rules against contact info
Rules against price or purchase information
Remaining
20 percent limit for text overlay
Tip: Be aware of how it looks in the newsfeed.
Arrows, just for example, don't translate well.

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http://bit.ly/ZmN6IK

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info@socialdevelopers.org.uk