We are sharing Facebook Marketing Overview & Proposal. We provide FaceBook ads marketing, ads optimization, campaign management services to all type of business. Promote your business, products & services on FaceBook to get more ROI. We are expert in designing a customize facebook timeline or business pages & facebook apps.

1. Facebook Marketing
Overview and Proposal
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2. INDEX
 What is Facebook?
 Why You Should Care?
 What is Facebook Marketing?
 Business Goals for Using Facebook
 How to use Facebook for business?
 Advertise on Facebook
 Ads Performance Measurement
 What we have to do for You?
 Example of Business Page
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3. Inbound Marketing
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Blog SEO Social Media

4. What is Facebook?
 Facebook is a social network for connecting people with those around
them … friends, family, coworkers, or simply others with similar interests.
FACEBOOK IS NOT…
 an evil time-waster,
 a community just for younger generations,
 irrelevant for marketers
 It is a tool for connecting people with those around them. And, as with any
social media tool, marketers have an opportunity to use Facebook to
expand their online footprint and directly engage with customers and
prospects.
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5. Why You Should Care?
 Facebook Currently has Over 955 million users, 543 million mobile
users and that number continues to grow steadily.
 According to survey, it is currently the second most popular
website in the world & 1st social networking site.
 Facebook Users :
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6. What is Facebook Marketing?
 Facebook marketing is an essential tool to connect with existing
and potential customers and build long-term relationships that
generate repeat business.
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7. Personal Profile Vs Business
Page
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Set up a Personal Profile first and then create a Business Page that
you will administer.
Personal Profiles have friends (mutual acceptance) and Business
Pages have fans (one-way opt-in)

8. Business Goals for Using Facebook
 Get found by people who are searching for your
products or services.
 Connect and engage with current and potential
customers.
 Create a community around your business.
 Promote other content you create, including
webinars, blog articles, or other resources.
 Generate leads for your business.
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9. How to use Facebook for
business?
 A Facebook Business Page is similar to a Profile except that it is, by
default, public, and users can Like and become a “fan” of your Page
without first requiring approval from the Page’s administrators.
Creating a Page is completely free but will require your time to
build and maintain.
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10. Process to Create Business Page
 Build Your Page
Your Page is the central place to grow your business, build your brand
and develop relationships with your customers.
 Connect With People
Now that you have a Page, it’s time to reach your current and
potential customers. Connect with people who are the right fit for
your business using Facebook Ads.
 Engage Your Audience
When you post content and have conversations on your
Page, you’re building loyalty and creating opportunities to
generate sales. Learn how to create content that will keep your
audience interested.
 Influence Friends of Fans
When people interact with your Page, their friends can see it in
their news feed as a story. Expand your audience by promoting
stories about people engaging with your Page.
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11. Advertise on Facebook
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Facebook Ads allow you to promote your business, get more fans for your business
Page, and drive more leads for your sales team. Facebook Ads allow you to advertise a
website or content you manage on Facebook (like a Group, Page, or Event). The ad
creation and management tools are very similar to the Google Adwords interface.
Facebook Ad Notes
o Choose your destination tab. This is the landing page that your ad will point to.
o Choose your ad’s title. Choose an eye-catching, concise title.
o Create ad copy for the body. Create compelling copy to promote your ad.
o Choose an image. Images are highly recommended, as they increase your ad‟s
click-through rate.
o Preview your ad. Then make changes as you see fit.

12. Advertise on Facebook
TARGETING
The second step is to choose your targeting options. Your ad is
more likely to perform better and continue running
successfully if it’s being displayed to users who are most
likely to be interested in your product or service. Select the
country you would like your ad to be displayed in. You can
choose up to 25 countries, but note that if you target more
than one country, you won't be able to refine your targeting
to specific cities. Next, choose the demographics you would
like to target. You can also target people by likes/interests,
and connections on Facebook.
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13. Process to Setup Facebook Ads
 Create Your Ad
Advertise a website or something on Facebook (Page, Group, Event)
 Target Your Audience
Target by Location, Gender, Age, Keywords, etc.
 Set Your Budget
Set your daily budget, schedule & pricing model.
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14. How to Measure & Analyze Your Facebook Presence
 ANALYTICS
Measuring results is a key part of any marketing strategy, and Facebook is no
different. While you should use a tool like Google Analytics to measure the
traffic, leads, and customers driven from Facebook, it is important to
understand that Facebook also provides its own analytics data. Facebook
Insights provides Facebook Page administrators with analytics data about Page
visits and engagement.
In the page overview section of Insights, you can take a quick look at how
many new Likes your page has received as well as the number of your Page‟s
fans who are actively engaging with your content. Referring back to our section
about EdgeRank, this engagement level factors into your content‟s ability to
spread across Facebook. A key metric to note here is the percent change of
active users. Increasing your number of active users can help drive traffic and
leads to your business.
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15. What we have to do for You?
 TO Promote Business Page
• Account Setup & Fan page Creation
• Timeline design
• Optimize Fan Page Tabs & existing apps
• Group Creation
• Increase Fan Page Likes
• Event creates and host
• Company Notes and distribute
• Groups Joined / Page Likes
• Monthly Tracking and Progress Report
 Facebook Advertisement
• Keyword Research
• Writing Ads
• Launching Campaign
• Campaign Optimization
• Campaign Tracking
• Measurability & Reporting
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16. Example of Business Page & Ads
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17. Other Services Available
Search engine Optimization(SEO)
Paid Marketing
Social Media Marketing(SMM)
Email Marketing
Website Design & Development
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 Please contact at
 info@organicseoranks.com
 Visit us At:- www.organicseoranks.com
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