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PROMOTING
YOUR WEBSITE
THROUGH
SEARCH ENGINE
SEARCH ENGINE
OPTIMIZATION
CONTENT
1. SEARCH ENGINE OPTIMIZATION
2. EXAMPLES OF SEARCH ENGINE
3. OBJECTIVES OF SEO
4. IMPORTANCE OF SEO
5. BENEFITS OF SEO
6. DIGITAL MARKETING VS TRADITIONAL
MARKETING
SEARCH ENGINE OTIMIZATION (SEO)
DEFINITION
 SEO is an outsourcing technique by which you can
introduce, admit, index your site to the search engine(Google, Yahoo)
without any cost.
 The process of structuring a web page so that it is found, read, and
indexed by search engines in the most effective manner possible.
 The process of modifying a website to increase its ranking in organic /
crawler-based listings of search engines.
EXAMPLES OF SEARCH ENGINE
OBJECTIVES OF SEO
 To reach your site to the interested
parties.
 To increase the popularity of
your site.
 To increase the visitors of your site.
 SEO works as a platform
to earn money in online.
 SEO creates a strong foundation
to live in huge competition etc.
IMPORTANCE OF SEO
 90% online user uses search engine to find products and
information.
 Your website will constantly feature on page one of the
search results for terms that best describe your business.
 Natural search receives 250% more traffic than paid
search.
 1st page of SE result get at least 80% clicks.
 If your website is not found within top 30 result (page 1,
2 and 3) no one will find it.
 Cost-effective advertising.
BENEFITS OF SEO
 Improve SEO Rankings
 Brand Awareness
 Low Cost & High Value
 Traffic Generator
 Increase Revenue
 Fundability
DIGITAL MARKETING VERSUS
TRADITIONAL MARKETING
 Reduced Cost
 Everything Is Measurable
 Brand Engagement
 Real-Time Results
 Long-Term Exposure
 Product Information
THE END
THANK YOU

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Promoting your Business through Search Engine

  • 2. CONTENT 1. SEARCH ENGINE OPTIMIZATION 2. EXAMPLES OF SEARCH ENGINE 3. OBJECTIVES OF SEO 4. IMPORTANCE OF SEO 5. BENEFITS OF SEO 6. DIGITAL MARKETING VS TRADITIONAL MARKETING
  • 3. SEARCH ENGINE OTIMIZATION (SEO) DEFINITION  SEO is an outsourcing technique by which you can introduce, admit, index your site to the search engine(Google, Yahoo) without any cost.  The process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.  The process of modifying a website to increase its ranking in organic / crawler-based listings of search engines.
  • 5. OBJECTIVES OF SEO  To reach your site to the interested parties.  To increase the popularity of your site.  To increase the visitors of your site.  SEO works as a platform to earn money in online.  SEO creates a strong foundation to live in huge competition etc.
  • 6. IMPORTANCE OF SEO  90% online user uses search engine to find products and information.  Your website will constantly feature on page one of the search results for terms that best describe your business.  Natural search receives 250% more traffic than paid search.  1st page of SE result get at least 80% clicks.  If your website is not found within top 30 result (page 1, 2 and 3) no one will find it.  Cost-effective advertising.
  • 7. BENEFITS OF SEO  Improve SEO Rankings  Brand Awareness  Low Cost & High Value  Traffic Generator  Increase Revenue  Fundability
  • 8. DIGITAL MARKETING VERSUS TRADITIONAL MARKETING  Reduced Cost  Everything Is Measurable  Brand Engagement  Real-Time Results  Long-Term Exposure  Product Information