1. LEGEND OF MARIBOR-POHORJE
PRESENTED
BY
MICHAEL IYANRO
FOUNDER & PRESIDENT
RAINBOW GATE FOUNDATION
NIGERIA

2. Maribor-Pohorje Global wine and food Exhibitions at the Old Vine House, can be
described as a process of showcasing wine and food tourism in Maribor. It aims
to set a new level in tourism business in Slovenia, and to be the largest food and
wine trade exhibition in Slovenia, bringing together the wine manufacturers,
grocery, wholesale and specialty retail market. The event will feature various
locally made food and wine from the Maribor region of Slovenia, and all other
parts of the world. The event also aim to attract exhibitors and visitors from
across Slovenia and internationally, and will be perfectly placed in the Old Vine
House to offer 3 days commendable experience in an environment specifically
designed to help with the development of business. The Event hope to bring in
more than 40,000 attendees from more than 80 countries at least twice in a year to
see at least not less than 260,000 innovative specialty wine and food products.
The activities to be carried out will include:
Wine tasting
• Wine and food
• The enjoyment of regional environs
• Day trip or longer term recreation
• The experience of a range of companion/complementary
cultural, nature based and lifestyle activities available in
Maribor regions. etc

3. VISION
By 2012, wine and food tourism in Slovenia will:
 Increase the profitability for food & winemakers‟ through increased yield at cellar
door and other associated activities.
 Increase visitation for Slovenia wine and food regions through improved
products and services available for wine & food tourism operators.
 Wine & food tourism be an integral part of the Slovenian tourism image and
experiences through the enjoyment of wine, food and other associated activities.
THE MISSION
 To develop wine & food tourism by facilitating the creation of a diverse range of
quality visitor experiences, built around visitation to wineries and wine regions of
Slovenia.
GOALS
1. Creating a direct contact between companies in Slovenia and around the world.
2. Updating and expansion of commercial databases in slovenia.
3. Presentation and promotion of new products and services.
4. Consolidation of brands and services.
5. Acquisition of new customers and markets.
6. Familiarization with current trends, other business and the attendant effects,
which can be offered only by a fair!

4.  The following four groups (value segments), categorized by Roy Morgan Research, represent
significant opportunities for this project and they include:
VISIBLE ACHIEVERS
 About 15% of the population, but over one in four wine tourists (25.8%)
 Wealth creators of Slovenia, c.40 years old
 International wealth creators
 Companies and organizations
 Have „made it‟ in their field and seek recognition & status
 Seek quality, „good living‟ travel, recreation and other evidence of success
 Respond to clever and unusual advertising, but skeptical of claims or offers
SOCIALLY AWARE
 Make up 10% of national population but 20% of wine tourists
 Usually tertiary educated, very green and progressive
 High socio-economic group
 Often avid arts goers
 Experiential tourists
 Pursue stimulating lifestyle regardless of price
 Respond to stylish tasteful and intelligent marketing
 Information “vacuum cleaners”, likely to use internet.
BROADER, COMPANION INTRESTS OF INTERNATIONAL WINE TOURIST
International visitors who travel to wineries have a higher interest than other visitors in cultural
attractions (museums, art galleries, wine festivals – particularly those reflecting local customs
and heritage ETC

5. A. TRAVELLER:
 1. Offering three days international experience in Slovenia and its environs.
 2. opportunity to meet the country‟s leading wine experts, meet the world finest wine and food
producers, discover unusual regions and varieties, and ultimately have a great day out.
 International business opportunity, recognition, growth and expansion.
B. SLOVENIA:
 1. Economic development, viability and GDP growth in the region
 2. Promotion of international amity, peace and understanding.
 3. Employment generation
 4. Increasing the number of visitors and repeat visits
 5. Extending length of stay and money spent by visitors
 6. Enhancing visitor satisfaction by increasing activities for tourists
 7.Broadening the market for cellar door sales
 8.Increased wine sales
 9.Educate visitors & foster brand loyalty
 10.Attract new market segments
 11.Higher profits from winery sales
 12.Improved links with the wine trade
 13. New partnerships (e.g., with other attractions)
C. EARTH:
 1. Local communities and tourist will be able to use the natural resources at the same time
protect them.
 2. It will bring about integrated sustainable resource use.
 3. It will promote Environmental advocacy