1. SAMPLE QUESTIONNAIRE
A Comparative Study of Preference and Perception about Samsung and Apple Phones
The objective of this survey is to collect tangible information about the Samsung & Apple Mobile Phones.
Please let us know your spontaneous response to the question. All information provided by you will be kept
confidential and we will be used purely for the academic purpose. Please give your unbiased & frank opinion.
PERSONAL DETAILS :
Name _____________________________________
Age: 15-25 25-35 35-45 45 Above
Gender : M F
Occupation : Students Self-employed Salaried
Professional Housewife Retired
Annual Income : Below 1 Lac 1-2 Lakh 2 lac – above
1. What will you prefer?
Samsung Phones Apple mobiles
2. Do you think Samsung is a strong competitor of apple?
Yes No
3. How often you change/switch to new phone?
Once in a 6 months Once in a year
Between in 1-2 year More than 2 year
4. Do you think apple is Innovative?
Yes No
5. Rate the following parameters on a scale of 1-5 according to your
opinion where 1= excellent and 5= poor.
Price User Friendly Service Variety Quality Value for money
Apple

2. Samsung